Marketing

Includes seven different Marketing Programs of Study: Standard 4-Credit, Standard 3-Credit, Accelerated 4-Credit, Accelerated 3-Credit, Accelerated 2-Credit, Honors-Ready 4-Credit, and Honors-Ready 3-Credit.Based on national marketing standards, each of these three Marketing Programs of Study includes a non-duplicated sequence of academic and career courses recommended for any student interested in marketing and its pathways. Among the many components of each Marketing Program of Study are: a...

Targeted at all introductory business and marketing students, Business and Marketing Essentials is a rigorous yearlong course that focuses on the core standards of the Business Administration model at the prerequisite and career-sustaining levels. It introduces students to many aspects of the business world, including primary business activities, the business environment, and fundamental economic concepts. Emphasis is also placed on information technology applications and the job-search...

Targeted at 12th grade students, this yearlong advanced marketing course focuses on concepts identified in the Business Administration core and Marketing cluster core of the National Standards for Marketing Education. As a follow-up to Marketing Principles, Marketing Applications, which is designated as a core course for marketing, provides students with higher-level, first-hand experience in the marketing functions. Challenging, standards-based projects are provided to appeal to a variety of...

Targeted at 11th grade marketing students, Marketing Principles is a yearlong course that focuses on content in the Business Administration Core and Marketing Cluster Core at the career-sustaining level. It introduces students to dynamic processes and activities in marketing and their impact on business operations, with special emphasis placed on the marketing functions of selling, channel management, market planning, and promotion. The course also develops student understanding and skills in...

Teaching Business and Marketing Essentials? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which include 29 complete LAPs and PowerPoints hand-picked for use in the MBA Research Business and Marketing Essentials course. Course Guide included! This package is based on the Standard Business and Marketing Essentials course. Additional LAP materials may be required for the Accelerated or Honors-Ready version of the...

Teaching Marketing Applications? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which include 28 complete LAPs hand-picked for use in the MBA Research Marketing Applications course. Course Guide included! This LAP package is based on the Standard Marketing Applications course. Additional LAP materials may be required for the Accelerated or Honors-Ready version of the course. Reference the course guide for a list of...

Teaching Marketing Principles? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which include 24 complete LAPs and PowerPoints hand-picked for use in the MBA Research Marketing Principles course. Course Guide included! This package is based on the Standard Marketing Principles course. Additional LAP materials may be required for the Accelerated or Honors-Ready version of the course. Reference the course guide for a...

Use LAPs to help prepare your students for the A*S*K certification exams. This package of 44 LAPs and the associated PowerPoints includes those most relevant to the Fundamental Marketing Concepts exam. Since LAPs are based on the same industry validation research as the A*S*K exams, they make great review and study materials to help ensure that your students are prepared to earn their certification. Keep in mind, though, that LAP modules are NOT currently available to address every performance...

What is it like to be an advertising worker? In this Career Q&A video interview, Steve Morrison talks about his career path, what he does on the job, and the keys to success in advertising. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

In a fast-paced changing world, Business Revolution will give you the keys to understand the disruptions that are shaking up companies. This ten-part series will show you how companies are breaking taboos to invent new business models. With each episode, men and women will share their expertise and vision on innovation, management, responsibility, customer experience, and more.Includes the following titles:Innovation Has Its Own RevolutionTo go fast and spend less, companies are reinventing...

Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products.Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy,...

The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to...

What is it like to be a digital advertising and marketing worker? In this Career Q&A video interview, Mark Wolfe talks about his career path, what he does on the job, and the keys to success in digital advertising and marketing. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip. ...

Digital technology has transformed the way companies use traditional media such as TV, radio, and print while simultaneously introducing Web sites, social media platforms, and mobile apps to the marketing mix. This timely two-part series will show viewers how to put online and mobile media to work expanding and enhancing customer/company relationships as consumers continue to seek out products and services whenever they want them and wherever they are. A Films for the Humanities &...

There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base. This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics—goal-setting, search engine optimization, the user experience, and...

The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect—easily, affordably, and directly—with customers and prospects to build brand awareness and loyalty, improve customer service, and much more. How, then, should a company go about implementing social media as a part of its marketing mix? This program clearly and concisely explains how to get started with social media;...

It’s one of the world’s fastest-growing industries, but like any business, tourism is evolving. More and more travelers are looking for experiences that go beyond the typical cruise or hotel stay—and with the emergence of niche tourism comes an increasing need for anyone in the hospitality trade to understand how it is expanding and what forms of specialization are involved. This program explores a range of niche markets, including volunteer tourism, health and medical tourism, gastronomic...

What is it like to be an internet store manager? In this Career Q&A video interview, Nesha Sanghavi talks about her career path, what she does on the job, and the keys to success managing an Internet store. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

When channels of distribution flow smoothly, both customers and businesses reap benefits. This LAP covers what it takes for channels to run efficiently, the activities that occur in channels of distribution, how channel members add value, and the tasks required to manage channels effectively. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about...

Channels of distribution save time and money, and they allow us to enjoy a variety of products from around the world. Help your students discover more about these channels—who participates in them, how they work, and the benefits they provide. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about channels of distribution, a (So What?) discussion...

Can your students explain why they pay what they do for products and services? Or how supply and demand influence prices? Most likely, they haven’t given the concept of price much thought. This LAP helps your students learn why prices are important; the functions of prices; how prices are determined; and how consumers, businesses, and resource owners use prices to make economic decisions every day. LAPs are comprehensive instructional packages that include all elements of a performance-oriented...

Just as the human body needs to accomplish certain activities to live and maintain health, companies need to engage in primary business activities to survive – and thrive. In this LAP, students will discover the core business activities of financial analysis, human resources management, information management, marketing, operations, and strategic management. Students will also learn about the interdependence of these activities as well as how they shift and adapt during changing circumstances....

Marketing information is essential for business success. Businesses use marketing information to make educated decisions, solve problems efficiently, and plan for the future. And, where do businesses get this information? From marketing-information management systems. Marketing-information management systems are responsible for continuously gathering, sorting, analyzing, evaluating, and distributing needed marketing information. LAPs are comprehensive instructional packages that include all...

Seek and Find explores the crucial role that marketing research plays in business decision-making and describes the steps involved in the marketing research process. The importance of research identifying target markets, trends, preferred product features, and pricing is illustrated with examples from corporate giants Apple, Taco Bell, Lego, and Hershey. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

Decision making requires data. Marketers must determine who will buy a product, how they will promote it, how much it will cost, where they will sell it, and so on. Teach your students about the types of data that marketers need for effective decision making; where they locate data; how they use data; and how data usage can impact business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with...

Interviews, focus groups, surveys, Internet tracking, and more—marketing researchers use a variety of qualitative and quantitative methods to collect the data they need. This LAP guides students through these methods—what they are, how they work, and their advantages and disadvantages. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about...

Marketers have to follow certain guidelines to make sure they are managing information efficiently and effectively. One way that they can do so is by following ethical principles. Info With Integrity (Ethics in Marketing-Information Management) is all about the importance of ethics when handling marketing information. It includes specific, relevant ethical conflicts in marketing-information management. The detailed examples and interactive activities will help students grasp this challenging...

Many types of data, such as customer data, competitor data, sales data, and more, are essential for informed marketing decision making. Thriving businesses take the time and effort to gather and analyze these data and use them to their best advantage. Teach your students how to identify useful marketing data from both internal and external sources. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

Each marketing-research project is different. However, they are all the same in at least one aspect—they all require researchers to obtain data. Teach your students about primary and secondary marketing-research data, why they are used, and the advantages and disadvantages of each. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about obtaining...

Before data can be collected, marketing researchers must identify the problem or root causes driving the research. This LAP explains how managers and researchers work together to determine the actual research problem so research objectives can be developed. Types of data, units of analysis, and relevant variables for marketing research studies are also discussed. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a...

Marketing researchers create their designs with the end goal in mind. Better by Design will help your students understand the importance of choosing the most effective research designs to acquire the needed information. This LAP discusses exploratory, descriptive, and causal research designs, presenting marketing research examples from Coca-Cola, DeWALT Tools, Frito-Lay, and more. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

When marketers undertake a marketing research project, one of their top priorities is to obtain clear and accurate data. They know that a “slice” of the population—a sample—can represent the whole quite precisely. Use this LAP to teach your students why and when marketers use sampling, and help them discover different types of sampling designs. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

The marketing functions – market planning, product/service management, marketing-information management, pricing, channel management, promotion, and selling – all play significant roles in carrying out a business’s marketing plan and attracting the target customer to the business. Work the Big Seven explains each marketing function, its importance, and how the marketing functions work together to bring success. LAPs are comprehensive instructional packages that include all elements of a...

Marketing makes the world go round. It makes our lives better, provides us with a variety of goods and services, and encourages trade between nations. Marketing is essential for business success, yet many students know nothing about it. Use this LAP to introduce your students to marketing activities, the marketing concept, and the many ways that marketing impacts us every day. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each...

Show your students how the growth of sports and sport marketing impacts the world. The Wide, Wide World of Sport Marketing (Nature of Sport Marketing) explains how the popularity of sports has created a diverse industry that impacts everyone from corporate sponsors to soccer moms. Anyone leading an active lifestyle or watching a sporting event enjoys the recreational and entertainment benefits that sports provide. This LAP includes activities, videos, and more showing how sport marketing...

Consumers purchase products and services for a variety of reasons – from cultural influences, to personal preferences, to past experiences. Marketers know that their companies’ success depends on understanding the diverse influences affecting buying behavior and using those influences to their advantage. In this LAP, students will discover how final consumers and companies make buying decisions, as well as the practical implications that buying behavior has for marketers. LAPs are...

Every business has goals, and every business needs employees to help it reach those goals. Act Now! teaches your students the general and specific employee actions they can take to help companies work toward their goals. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about employee actions and company goals, a (So What?) discussion of why it's...

In the world of business, one thing leads to another. The actions companies take today will lead to the results, good or bad, that they face tomorrow. Teach your students about positive and negative company actions and results with Just Do It...Right. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about company actions and results, a (So What?)...

To sell products and services, marketers have to connect producers with consumers. And how can they do that? By using goals, strategies, and tactics! This LAP explains the importance of setting marketing goals, choosing strategies, and picking tactics. It also explains how the four elements of the marketing mix—product, price, place, and promotion—work together to help marketers get the job done. LAPs are comprehensive instructional packages that include all elements of a performance-oriented...

Do your students understand the word “market,” and how it is used to describe mass groups of consumers as well as smaller, more specific groups? Can they benefit from understanding how marketers use information to locate and identify specific consumers based on demographic, geographic, psychographic, and behavioral traits? The LAP Have We Met? explains mass marketing and market segmentation with examples from Adidas, the NBA, and the Massachusetts Institute of Technology, as well as...

No one can see the future in perfect clarity—but sales forecasts can help! This LAP explains the importance of sales forecasts and how businesses use this essential tool to predict sales and plan production, promotion, prices, and much more. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about the nature of sales forecasts, a (So What?)...

Success is hard to achieve without careful planning, especially in marketing. Whether a business is just starting up or has been established for decades, it must have a marketing plan in place to succeed. This LAP teaches the purpose, benefits, and components of a marketing plan. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about the nature...

Just as people have personal goals and ambitions, businesses have their own goals for corporate success. One way that companies measure their progress toward their goals is by evaluating their strengths, weaknesses, opportunities, and threats (SWOT). In this LAP, students will learn how to conduct a SWOT analysis for their own companies as well as the benefits of SWOT analysis for long-term success. In the activities, students will have the opportunity to conduct SWOT analyses for real-life...

Pricing is much more complicated than simply placing a tag on an item—in fact, many factors play into determining an effective price. With your students, explore what makes pricing effective, who sets pricing, and why pricing objectives are so important. Discover the answers to these questions and more as you learn about the key role that pricing plays in the marketing mix. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Every business goes through a unique process for pricing products. Pricing objectives differ for each company and price is affected by everything from economic conditions to competition in the marketplace. Teach your students what factors go into a product’s final selling price, what expenses the price needs to cover, and how companies use selling price to reach their goals. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Calculating the break-even point is a valuable skill that all businesses need, so help your students learn all about it with Tipping Point! This LAP teaches students how to calculate the break-even point—step by step—and explains to students how calculating breakeven can help every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

In a teen’s world full of wireless smartphones, headphones, and laptops, warranties and guarantees are important. But what is guaranteed exactly? Do your students understand how warranties and guarantees benefit them and the businesses that provide them? Check out the LAP Promises, Promises (Warranties and Guarantees), with examples from Apple, Craftsman Tools, and Fairfield Inn & Suites, to help your students understand the basics of these agreements, how the law regulates them, and much...

Product brands don’t simply appear—there’s a lot of time, money, and creativity behind each brand on the market! This LAP explains brand strategies and the components of a good brand name. It also details the important stages of the branding process. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about product branding, a (So What?) discussion...