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    Teaching Marketing Principles? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which includes 51 complete LAPs and PowerPoints hand-picked for use in the MBA Research Marketing Principles course. Course Guide included! 

    Each complete LAP module includes a student handout (with CopyIT! permission) as well as an instructor section featuring a comprehensive discussion guide, complete practice- (short-answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more. Bring your discussions to life with the included PowerPoints featuring a broad range of graphics to help keep students interested.

    Titles included in this package (see individual catalog numbers for more information):

    • LAP-CM-001, Chart Your Channels (Channel Management), ©21 (formerly LAP-CM-002)
    • LAP-CM-003, Channel It (Channels of Distribution), revised, ©21
    • LAP-CR-001, Share the Promise (Identifying Brand Promise), ©22 (formerly LAP-CR-006)
    • LAP-CR-004, Set Your Mind to It (Customer Service Mindset), revised, ©20
    • LAP-CR-009, Making Mad Glad (Handling Difficult Customers), revised, ©20
    • LAP-CR-010, Righting Wrongs (Handling Customer Complaints), revised, ©21
    • LAP-EC-004, Beyond US (Global Trade), revised, ©17
    • LAP-EC-005, Get United (Organized Labor), revised, ©17
    • LAP-EC-031, Know Your Limits (Law of Diminishing Returns), ©16
    • LAP-EC-045, On Top of the World (Impact of Culture on Global Trade), ©18 (formerly LAP-EC-024)
    • LAP-EC-072, Pay Your Share (Business Taxes), ©19 (formerly LAP-EC-027)
    • LAP-EC-103, Designed to Work (Organizational Design of Businesses), ©18 (formerly LAP-EC-023)
    • LAP-EC-104, Stretch Your Boundaries (The Global Business Environment), ©17 (formerly LAP-EC-022)
    • LAP-EC-105, What’s Shakin’? (Factors Affecting the Business Environment), ©17 (formerly LAP-EC-026)
    • *LAP-EC-106, On the Up and Up (Business Ethics), revised, ©21
    • LAP-EC-107, Keep the Change (Adapting to Markets), ©17 (formerly LAP-EC-025)
    • LAP-EC-914, Divide and Conquer (Specialization and Division of Labor), revised, ©22 (formerly LAP-EC-007)
    • LAP-IM-001, Get the Facts Straight (Marketing-Information Management), ©22 (formerly LAP-IM-002)
    • LAP-IM-010, Seek and Find (Marketing Research), ©17 (formerly LAP-IM-005)
    • LAP-IM-012, Data Do It (Need for Marketing Data), revised, ©22
    • LAP-IM-184, Data Diving (Identifying Marketing Data), ©17 (formerly LAP-IM-011)
    • LAP-MK-001, Work the Big Seven (Marketing Functions), ©17
    • LAP-MK-004, Have It Your Way (Nature of Marketing), ©16
    • LAP-MK-014, Cause and Effect (Buying Behavior), ©19 (formerly LAP-MK-006)
    • LAP-MK-015, Act Now! (Employee Actions and Company Goals), ©19 (formerly LAP-MK-002)
    • LAP-MK-019, Just Do It…Right (Company Actions and Results), ©19 (formerly LAP-MK-003)
    • LAP-MP-001, Pick the Mix (Nature of Marketing Strategies), ©22 (formerly LAP-MP-002)
    • LAP-MP-003, Have We Met? (Market Identification), ©18
    • LAP-MP-007, A Winning Plan (Nature of Marketing Plans), ©16 (formerly LAP-MP-001)
    • *LAP-PD-017, Weigh Your Options (Decision-Making), ©18 (formerly LAP-PD-010)
    • *LAP-PD-077, No Problem (Demonstrating Problem-Solving Skills), revised, ©21
    • *LAP-PD-126, Ideas in Action (Innovation Skills), revised, ©22
    • *LAP-PD-918, Go for the Goal (Goal Setting), ©21 (formerly LAP-PD-016)
    • LAP-PI-001, The Price Is Right (Nature of Pricing), ©20 (formerly LAP-PI-002)
    • LAP-PI-902, Make Cents (Factors Affecting Selling Price), ©22 (formerly LAP-PI-003)
    • LAP-PM-004, Promises, Promises (Warranties and Guarantees), revised, ©17
    • LAP-PM-007, Protect and Serve (Consumer Protection), revised, ©19
    • LAP-PM-008, Raise the Bar (Grades and Standards), revised, ©17
    • LAP-PM-017, Serving Up Products (Nature of Product/Service Management), revised, ©20
    • LAP-PM-024, Get a Life (Cycle) (Product Life Cycles), ©19 (formerly LAP-PM-018)
    • LAP-PM-127, Unleash Your Mind (Techniques for Generating Product Ideas), ©17 (formerly LAP-PM-011)
    • LAP-PR-001, Spread the Word (Nature of the Promotional Mix), revised, ©17
    • LAP-PR-007, Ad-quipping Your Business (Types of Advertising Media), ©22 (formerly LAP-PR-003)
    • LAP-PR-901, Razzle Dazzle (Nature of Promotion), ©22 (formerly LAP-PR-002)
    • LAP-PR-902, Know Your Options (Product and Institutional Promotion), ©22 (formerly LAP-PR-004)
    • LAP-SE-017, Sell Away (The Nature and Scope of Selling), ©20 (formerly LAP-SE-117)
    • LAP-SE-048, Set Your Sales (The Selling Process), ©17 (formerly LAP-SE-126)
    • LAP-SE-062, Get Informed (Acquiring Product Information for Use in Selling), ©20 (formerly LAP-SE-131)
    • LAP-SE-076, Go Beyond the Sale (Customer Service in Selling), ©20 (formerly LAP-SE-130)
    • LAP-SE-109, Find Features, Boost Benefits (Feature-Benefit Selling), ©20 (formerly LAP-SE-113)
    • LAP-SE-932, Sell Right (Selling Policies), ©19 (formerly LAP-SE-121)

    *Free! We are indebted to the Daniels Fund for its support to bring these materials to you free of charge. This special pricing requires completion of a brief survey that will help us measure impact of these free materials.

    For online access to all current LAPs, plus additional material as it becomes available, see the MBA Learning Center. 300+ modules, including PowerPoints.