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Products 1-13 of 13
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Course Guide: Advanced Entrepreneurship (Download)
Price: $99.00
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MBA Research Item #: CG-12-001DL -

Targeted at 12th grade students, this one-credit/year-long advanced entrepreneurship course focuses on planning and organizational processes integral to the start-up of new ventures. Students complete tasks such as developing personnel organizational plans; selecting sources of financing for their new ventures; preparing pro forma financial statements; and developing strategies to position their brands. The culminating activities in the course are the development of a detailed business plan...

Course Guide: Business and Marketing Essentials (Download) Management, Entrepreneurship
Price: $99.00
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MBA Research Item #: CG-10-001DL -

Targeted at all introductory business and marketing students, Business and Marketing Essentials is a rigorous yearlong course that focuses on the core standards of the Business Administration model at the prerequisite and career-sustaining levels. It introduces students to many aspects of the business world, including primary business activities, the business environment, and fundamental economic concepts. Emphasis is also placed on information technology applications and the job-search...

Course Guide: Ethical Leadership (Download) Management
Price: $99.00
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MBA Research

Targeted at 8th and 9th grade students, Ethical Leadership is a principles-based ethics course introducing students to key leadership and ethical knowledge and skills. Throughout the course, students apply ethical principles to contemporary, real-world situations that teens and young adults often encounter in school, at home, with friends, and in entry-level job positions. Topics addressed include integrity, trust, accountability, transparency, fairness, respect, rule of law, viability, and...

Course Guide: Financial Analysis for Managers (Download) Recordkeeping, Budgeting, Management, Financial Management
Price: $99.00
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MBA Research Item #: CG-11-002DL -

A one-credit/year-long course designed for 11th- and 12th-grade students interested in business administration, regardless of their chosen specialty. Provides industry-validated core content applicable to all businesses.Focuses predominantly on financial analysis that supports economic decision-making in business. Includes specialist- and management-level skills such as interpreting financial statements; calculating financial ratios; developing budgets; forecasting sales; and much more....

Course Guide: Financial Management (Download)
Price: $99.00
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MBA Research Item #: CG-13-001DL -

Targeted at 12th-grade finance students, Financial Management is an advanced, rigorous one-credit core course that introduces students to a wide range of managerial- and financial-accounting concepts and skills. It addresses financial concepts and skills identified in the National Standards for Finance at the career-sustaining, specialist, and manager curriculum-planning levels. Please note that this is not a typical high-school accounting course. Rather than focusing on bookkeeping and the...

Course Guide: Grand Slam: Advanced Sport/Event Marketing (Download)
Price: $99.00
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MBA Research Item #: CG-12-002DL -

Grand Slam—the second course of a two-year course of study in sport/event marketing—incorporates performance indicators unique to sport/event marketing as well as core marketing competencies. This one-credit, advanced sport/event marketing course requires students to forecast sales, set ticket/event prices, develop sport/event product positioning strategies, build sport/event brand equity, develop a promotional plan, sell sport/event sponsorships, and develop a marketing plan. Includes...

Course Guide: Introduction to Finance (Download) MSC-09-021, Financial Management
Price: $99.00
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MBA Research Item #: CG-17-003DL -

Targeted at 11th grade finance students, Introduction to Finance is a yearlong course that focuses on content in the Business Administration Core and Finance Cluster Core at the career-sustaining and specialist levels. It expands student understanding of finance, allowing them to develop their knowledge and skills in such areas as business law, customer relations, economics, financial analysis, financial-information management, human resources management, operations, professional development,...

Course Guide: Introduction to Management (Download) Leadership, CG-10-004
Price: $99.00
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MBA Research Item #: CG-17-004DL -

Targeted at 11th grade management students, Introduction to Management is a yearlong course that focuses on content in the Business Administration Core and Business Management Cluster Core at the career-sustaining and specialist levels. It expands student understanding of management, exposing them to several types of management, including customer relationship management, human resources management, knowledge management, information management, project management, quality management, risk...

Course Guide: Marketing Applications (Download)
Price: $99.00
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MBA Research Item #: CG-10-005DL -

Targeted at 12th grade students, this yearlong advanced marketing course focuses on concepts identified in the Business Administration core and Marketing cluster core of the National Standards for Marketing Education. As a follow-up to Marketing Principles, Marketing Applications, which is designated as a core course for marketing, provides students with higher-level, first-hand experience in the marketing functions. Challenging, standards-based projects are provided to appeal to a variety of...

Course Guide: Marketing Principles (Download)
Price: $99.00
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MBA Research Item #: CG-11-006DL -

Targeted at 11th grade marketing students, Marketing Principles is a yearlong course that focuses on content in the Business Administration Core and Marketing Cluster Core at the career-sustaining level. It introduces students to dynamic processes and activities in marketing and their impact on business operations, with special emphasis placed on the marketing functions of selling, channel management, market planning, and promotion. The course also develops student understanding and skills in...

Course Guide: More Than a Game: Sport/Event Marketing (Download)
Price: $99.00
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MBA Research Item #: CG-12-003DL -

This guide is available free of charge! Click here for details. We are indebted to the Daniels Fund for its support of many curriculum and instructional tools throughout our store.Intended for use during year one of a two-year course of study in sport/event marketing, More Than a Game is a one-credit introductory course targeted at high-school students interested in either sport and/or event marketing. The course, which contains both core marketing and industry-specific content, addresses...

Course Guide: Personal Finance (Download) Financial Planning
Price: $99.00
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MBA Research Item #: CG-13-005 -

Developed in response to the growing push for financial literacy among the country’s young people, Personal Finance is a project-based course that’s perfect for all secondary students. It develops student understanding and skills in areas such as money management, budgeting, financial goal attainment, credit, insurance, investments, and consumer rights and responsibilities. Personal Finance features a variety of activities, assessments (including multiple-choice test items), and resource lists...

Course Guide: Principles of Entrepreneurship (Download)
Price: $99.00
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MBA Research Item #: CG-11-001DL -

A one-credit/year-long course targeted at 11th-grade students who are interested in becoming entrepreneurs.Introduces the role of entrepreneurship in a market economy; entrepreneurial discovery processes; ideation; and preliminary start-up venture planning. Familiarizes students with marketing’s pivotal role in the development and success of new business. Capstone activity involves the development of a detailed marketing plan to be included in a full business plan. (Remaining components of...