All our course guides are available free of charge. We are indebted to the Daniels Fund for its support of many curriculum and instructional tools throughout our store. How to access:

  1. Select the specific guide you'd like from the list below
  2. Click "Access for Free." (Do not put the item in the Shopping Cart)
  3. Enter your email to begin the survey.
  4. At the end of the survey, copy the code and paste in the Download Code box on the original survey page.
  5. Your free materials will be emailed to you instantly.

Products 1-17 of 17
Show
Course Guide: Advanced Entrepreneurship (Download)
Price: FREE
View
Availability: In Stock
MBA Research Item #: CG-12-001DL -

Targeted at 12th grade students, this one-credit/year-long advanced entrepreneurship course focuses on planning and organizational processes integral to the start-up of new ventures. Students complete tasks such as developing personnel organizational plans; selecting sources of financing for their new ventures; preparing pro forma financial statements; and developing strategies to position their brands. The culminating activities in the course are the development of a detailed business plan...

Course Guide: Business and Marketing Essentials (Download) Management, Entrepreneurship
Price: FREE
View
Availability: In Stock
MBA Research Item #: CG-10-001DL -

Targeted at all introductory business and marketing students, Business and Marketing Essentials is a rigorous yearlong course that focuses on the core standards of the Business Administration model at the prerequisite and career-sustaining levels. It introduces students to many aspects of the business world, including primary business activities, the business environment, and fundamental economic concepts. Emphasis is also placed on information technology applications and the job-search...

Course Guide: Community College/Postsecondary Ethical Leadership (Download) Management
Price: FREE
View
Availability: In Stock
MBA Research Item #: CG-22-003 -

Ethical Leadership is a 3-credit course exposing community college/postsecondary students to key ethical knowledge, skills, and principles, including integrity, trust, accountability, transparency, fairness, respect, rule of law, and viability. Goals of the course include increasing understanding and application of ethical principles in real-world decision-making; developing skills in recognizing, assessing, and responding to ethical dilemmas; and fostering continued growth in and use of...

Course Guide: Digital Marketing (Download)
Price: FREE
View
Availability: In Stock
MBA Research Item #: CG-22-001 -

Digital Marketing introduces students to the dynamic world of digital marketing. The course furthers students’ understanding and skills in using digital channels and tools to promote products and deliver messages, developing and implementing digital marketing campaigns, and using data analytics to evaluate and quantify digital marketing efforts. Current technology will be used to acquire information and to complete activities. Throughout the course, students are presented ethical dilemmas and...

Course Guide: Ethical Leadership (Download) Management
Price: FREE
View
Availability: In Stock
MBA Research

Ethical Leadership is a principles-based ethics course introducing students to key leadership and ethical knowledge and skills. Throughout the course, students apply ethical principles to contemporary, real-world situations that teens and young adults often encounter in school, at home, with friends, and in entry-level job positions. Topics addressed include integrity, trust, accountability, transparency, fairness, respect, rule of law, viability, and much more. Features a variety of...

Course Guide: Ethical Leadership for Middle-Level Students (Download) Management
Price: FREE
View
Availability: In Stock
MBA Research Item #: CG-23-001 -

Ethical Leadership for Middle-Level Students is a foundational ethics course that gives students the language and tools necessary to distinguish between right and wrong. It introduces students to key ethical principles, including respect, responsibility, integrity, transparency, fairness, trust, following rules and laws, and viability. Throughout the course, students examine and apply these principles to real-world situations that pre-teens and young adolescents commonly encounter in school,...

Course Guide: Financial Analysis for Managers (Download) Recordkeeping, Budgeting, Management, Financial Management
Price: FREE
View
Availability: In Stock
MBA Research Item #: CG-20-004 -

Targeted at 12th-grade business management students, Financial Analysis for Managers is an advanced, rigorous one-credit core course introducing students to financial analysis techniques necessary to support economic decision-making in business. Incorporating industry-validated core content applicable to all businesses, the course develops understanding and skills in budgeting, expense control, interpreting financial statements, metrics for measuring organizational success, and more. A variety...

Course Guide: Financial Management (Download)
Price: FREE
View
Availability: In Stock
MBA Research Item #: CG-20-003 -

Targeted at 12th-grade finance students, Financial Management is an advanced, rigorous one-credit core course that introduces students to a wide range of managerial- and financial-accounting concepts and skills. It addresses financial concepts and skills identified in the National Standards for Finance at the career-sustaining, specialist, and manager curriculum-planning levels. Please note that this is not a typical high-school accounting course. Rather than focusing on bookkeeping and the...

Course Guide: Grand Slam: Advanced Sport/Event Marketing (Download)
Price: FREE
View
Availability: In Stock
MBA Research Item #: CG-20-002 -

Grand Slam—the second course of a two-year course of study in sport/event marketing—incorporates performance indicators unique to sport/event marketing as well as core marketing competencies. This one-credit, advanced sport/event marketing course requires students to forecast sales, set ticket/event prices, select target markets, develop a licensing program, manage promotional activities, sell sport/event sponsorships, and develop a marketing plan. Includes activities, projects, resources,...

Course Guide: Introduction to Finance (Download) MSC-09-021, Financial Management
Price: FREE
View
Availability: In Stock
MBA Research Item #: CG-17-003DL -

Targeted at grade 11, Introduction to Finance expands student understanding of finance. Students develop their knowledge and skills in such areas as business law, customer relations, economics, financial analysis, financial-information management, human resources management, operations, professional development, and strategic management. Emphasis is placed on topics including financial markets, services, and regulations, as well as the need for effective safety and security procedures and...

Course Guide: Introduction to Management (Download) Leadership, CG-10-004
Price: FREE
View
Availability: In Stock
MBA Research Item #: CG-17-004DL -

Targeted at business management students, Introduction to Management is a yearlong course that focuses on content in the Business Administration Core and Business Management Cluster Core at the career-sustaining and specialist levels. It expands student understanding of management, exposing them to several types of management, including customer relationship management, human resources management, knowledge management, information management, project management, supply chain management,...

Course Guide: Marketing Applications (Download)
Price: FREE
View
Availability: In Stock
MBA Research Item #: CG-19-001 -

Targeted at 12th grade students, this yearlong advanced marketing course focuses on concepts identified in the Business Administration core and Marketing cluster core of the National Standards for Marketing Education. As a follow-up to Marketing Principles, Marketing Applications, which is designated as a core course for marketing, provides students with higher-level, first-hand experience in the marketing functions. Challenging, standards-based projects are provided to appeal to a variety of...

Course Guide: Marketing Principles (Download)
Price: FREE
View
Availability: In Stock
MBA Research Item #: CG-11-006DL -

Targeted at 11th grade marketing students, Marketing Principles is a yearlong course that focuses on content in the Business Administration Core and Marketing Cluster Core at the career-sustaining and specialist levels. It introduces students to dynamic processes and activities in marketing and their impact on business operations. The course also develops student understanding and skills in customer relations, communication skills, and economics. Marketing Principles features a variety of...

Course Guide: More Than a Game: Sport/Event Marketing (Download)
Price: FREE
View
Availability: In Stock
MBA Research Item #: CG-20-001 -

Intended for use during year one of a two-year course of study in sport/event marketing, More Than a Game is a one-credit introductory course targeted at high-school students interested in either sport and/or event marketing. The course, which contains both core marketing and industry-specific content, addresses marketing research, target marketing, pricing, branding, advertising, digital marketing, publicity, sales promotion, and selling—all in the context of sport and event products....

Course Guide: Personal Finance (Download) Financial Planning
Price: FREE
View
Availability: In Stock
MBA Research Item #: CG-13-005 -

Developed in response to the growing push for financial literacy among the country’s young people, Personal Finance is perfect for all secondary students. It develops student understanding and skills in areas such as setting financial goals, earning income, budgeting, spending, saving, managing credit, insurance, and investing. Personal Finance features student activities, ethics cases, multiple-choice test items, a financial literacy project, and resource lists to support instruction....

Course Guide: Principles of Accounting (Download)
Price: FREE
View
Availability: In Stock
MBA Research Item #: CG-22-002 -

Principles of Accounting introduces students to a range of accounting knowledge and skills. Students examine the need for financial information, the role of accounting, the nature of internal accounting controls, and the importance of short- and long-term financial management within a business. They also determine the effects of transactions on the accounting equation, become familiar with steps of the accounting cycle, calculate payroll, process accounts receivable and payable, account for...

Course Guide: Principles of Entrepreneurship (Download)
Price: FREE
View
Availability: In Stock
MBA Research Item #: CG-11-001 -

A one-credit/year-long course targeted at 11th-grade students who are interested in becoming entrepreneurs. Introduces the role of entrepreneurship in a market economy; entrepreneurial discovery processes; ideation; and preliminary start-up venture planning. Familiarizes students with marketing’s pivotal role in the development and success of new business. Capstone activity involves the development of a detailed marketing plan to be included in a full business plan. (Remaining components of...