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Course Guide: Grand Slam: Advanced Sport/Event Marketing (Download)
Price: $99.00
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MBA Research Item #: CG-12-002DL -

Grand Slam—the second course of a two-year course of study in sport/event marketing—incorporates performance indicators unique to sport/event marketing as well as core marketing competencies. This one-credit, advanced sport/event marketing course requires students to forecast sales, set ticket/event prices, develop sport/event product positioning strategies, build sport/event brand equity, develop a promotional plan, sell sport/event sponsorships, and develop a marketing plan. Includes...

Course Guide: More Than a Game: Sport/Event Marketing (Download)
Price: $99.00
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Availability: In Stock
MBA Research Item #: CG-12-003DL -

This guide is available free of charge! Click here for details. We are indebted to the Daniels Fund for its support of many curriculum and instructional tools throughout our store.Intended for use during year one of a two-year course of study in sport/event marketing, More Than a Game is a one-credit introductory course targeted at high-school students interested in either sport and/or event marketing. The course, which contains both core marketing and industry-specific content, addresses...