This guide is available free of charge! Click here for details. We are indebted to the Daniels Fund for its support of many curriculum and instructional tools throughout our store.
Intended for use during year one of a two-year course of study in sport/event marketing, More Than a Game is a one-credit introductory course targeted at high-school students interested in either sport and/or event marketing. The course, which contains both core marketing and industry-specific content, addresses marketing research, target marketing, pricing, branding, advertising, digital marketing, publicity, sales promotion, and selling—all in the context of sport and event products. Incorporates hands-on activities, projects, and situations designed to appeal to a variety of learning styles.
Teaching Sport/Event Marketing? Find out what LAPs you’ll want here.