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Course Guide: Business and Marketing Essentials (Download) Management, Entrepreneurship
Price: $99.00
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MBA Research Item #: CG-10-001DL -

Targeted at all introductory business and marketing students, Business and Marketing Essentials is a rigorous yearlong course that focuses on the core standards of the Business Administration model at the prerequisite and career-sustaining levels. It introduces students to many aspects of the business world, including primary business activities, the business environment, and fundamental economic concepts. Emphasis is also placed on information technology applications and the job-search...

Course Guide: Marketing Applications (Download)
Price: $99.00
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MBA Research Item #: CG-19-001 -

Targeted at 12th grade students, this yearlong advanced marketing course focuses on concepts identified in the Business Administration core and Marketing cluster core of the National Standards for Marketing Education. As a follow-up to Marketing Principles, Marketing Applications, which is designated as a core course for marketing, provides students with higher-level, first-hand experience in the marketing functions. Challenging, standards-based projects are provided to appeal to a variety of...

Course Guide: Marketing Principles (Download)
Price: $99.00
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MBA Research Item #: CG-11-006DL -

Targeted at 11th grade marketing students, Marketing Principles is a yearlong course that focuses on content in the Business Administration Core and Marketing Cluster Core at the career-sustaining level. It introduces students to dynamic processes and activities in marketing and their impact on business operations, with special emphasis placed on the marketing functions of selling, channel management, market planning, and promotion. The course also develops student understanding and skills in...