Targeted at all introductory business and marketing students, Business and Marketing Essentials is a rigorous yearlong course that focuses on the core standards of the Business Administration model at the prerequisite and career-sustaining levels. It introduces students to many aspects of the business world, including primary business activities, the business environment, and fundamental economic concepts. Emphasis is also placed on information technology applications and the job-search process. Business and Marketing Essentials features a variety of activities, assessments, and resource lists, including specific recommendations for LAP modules and commercial publications. Two 100-item semester exams are included, and three hands-on, standards-based projects are provided to appeal to a variety of learning styles. (NOTE: Although there are no prerequisites to Business and Marketing Essentials, students would benefit from prior experience in leadership and personal finance courses.)
Teaching Business and Marketing Essentials? Find out what LAPs you’ll want here.