Grand Slam—the second course of a two-year course of study in sport/event marketing—incorporates performance indicators unique to sport/event marketing as well as core marketing competencies. This one-credit, advanced sport/event marketing course requires students to forecast sales, set ticket/event prices, develop sport/event product positioning strategies, build sport/event brand equity, develop a promotional plan, sell sport/event sponsorships, and develop a marketing plan. Includes activities, projects, resources, multiple-choice tests, and much more.
Teaching Advanced Sport/Event Marketing? Find out what LAPs you’ll want here.