and Find explores the crucial role
that marketing research plays in business decision-making and describes the
steps involved in the marketing research process. The importance of research
identifying target markets, trends, preferred product features, and pricing is
illustrated with examples from corporate giants Apple, Taco Bell, Lego, and
LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about marketing research, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 24 slides.
"The links and the example materials are great: current and relevant to target market."
-Lynn Pitchford, Tabb High School (VA)