Market Planning

To sell products and services, marketers have to connect producers with consumers. And how can they do that? By using goals, strategies, and tactics! This LAP explains the importance of setting marketing goals, choosing strategies, and picking tactics. It also explains how the four elements of the marketing mix—product, price, place, and promotion—work together to help marketers get the job done. LAPs are comprehensive instructional packages that include all elements of a performance-oriented...

Do your students understand the word “market,” and how it is used to describe mass groups of consumers as well as smaller, more specific groups? Can they benefit from understanding how marketers use information to locate and identify specific consumers based on demographic, geographic, psychographic, and behavioral traits? The LAP Have We Met? explains mass marketing and market segmentation with examples from Adidas, the NBA, and the Massachusetts Institute of Technology, as well as...

Success is hard to achieve without careful planning, especially in marketing. Whether a business is just starting up or has been established for decades, it must have a marketing plan in place to succeed. This LAP teaches the purpose, benefits, and components of a marketing plan. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about the nature...

Just as people have personal goals and ambitions, businesses have their own goals for corporate success. One way that companies measure their progress toward their goals is by evaluating their strengths, weaknesses, opportunities, and threats (SWOT). In this LAP, students will learn how to conduct a SWOT analysis for their own companies as well as the benefits of SWOT analysis for long-term success. In the activities, students will have the opportunity to conduct SWOT analyses for real-life...

Just as weather forecasts help you plan your week, sales forecasts enable businesses to better prepare and plan for the future. This LAP explains the different types of sales forecasts, how they work, factors that influence them, and the ways in which sales forecasting benefits all businesses, from startups to seasoned companies. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a...