Market Planning

In a fast-paced changing world, Business Revolution will give you the keys to understand the disruptions that are shaking up companies. This ten-part series will show you how companies are breaking taboos to invent new business models. With each episode, men and women will share their expertise and vision on innovation, management, responsibility, customer experience, and more.Includes the following titles:Innovation Has Its Own RevolutionTo go fast and spend less, companies are reinventing...

What is it like to be an internet store manager? In this Career Q&A video interview, Nesha Sanghavi talks about her career path, what she does on the job, and the keys to success managing an Internet store. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

To sell products and services, marketers have to connect producers with consumers. And how can they do that? By using goals, strategies, and tactics! This LAP explains the importance of setting marketing goals, choosing strategies, and picking tactics. It also explains how the four elements of the marketing mix—product, price, place, and promotion—work together to help marketers get the job done. LAPs are comprehensive instructional packages that include all elements of a performance-oriented...

Do your students understand the word “market,” and how it is used to describe mass groups of consumers as well as smaller, more specific groups? Can they benefit from understanding how marketers use information to locate and identify specific consumers based on demographic, geographic, psychographic, and behavioral traits? The LAP Have We Met? explains mass marketing and market segmentation with examples from Adidas, the NBA, and the Massachusetts Institute of Technology, as well as...

No one can see the future in perfect clarity—but sales forecasts can help! This LAP explains the importance of sales forecasts and how businesses use this essential tool to predict sales and plan production, promotion, prices, and much more. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about the nature of sales forecasts, a (So What?)...

Success is hard to achieve without careful planning, especially in marketing. Whether a business is just starting up or has been established for decades, it must have a marketing plan in place to succeed. This LAP teaches the purpose, benefits, and components of a marketing plan. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about the nature...

Just as people have personal goals and ambitions, businesses have their own goals for corporate success. One way that companies measure their progress toward their goals is by evaluating their strengths, weaknesses, opportunities, and threats (SWOT). In this LAP, students will learn how to conduct a SWOT analysis for their own companies as well as the benefits of SWOT analysis for long-term success. In the activities, students will have the opportunity to conduct SWOT analyses for real-life...

What is it like to be a management consultant? In this Career Q&A video interview, Robert Bliss talks about his career path, what he does on the job, and the keys to success working as a management consultant. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

What is it like to be a market research analyst? In this Career Q&A video interview, Brittany Gasper talks about her career path, what she does on the job, and the keys to success in market research. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

The landscape of British supermarkets is changing. The big five supermarkets once ruled the high street, and their ubiquitous megastores could be found in every British town. But times, shopping trends and customer needs are transforming. Customer loyalty is fading, online shopping is on the rise, convenience is king and there’s a price war like never before. Supermarkets have had to change their tactics—and fast. Which new trade secrets, technological innovations, and marketing strategies...

Advertising as we knew it is dead. The new age of big data advertising is rooted in hard science, complicated math, and high technology. What was once best guesses and creative leaps, is now precise, targeted surveillance. With no regulations on the books, companies are free to compile reams of personal data on anyone who accesses the internet. Industry insiders are calling this new world of advertising "the wild west." This program reveals the behind—the—scenes process of collecting personal...