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LAP-MP-001, Pick the Mix (Nature of Marketing Strategies) (Download) LAP-MP-002, MP:001, Market Planning
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MBA Research Item #: LAP-MP-001 -

Goals, strategies, and tactics are important whether you’re planning a vacation or marketing products to customers. This LAP shows how marketers choose the best road—or marketing strategy—to get where they need to go. It also explains how the four elements of the marketing mix work together. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

LAP-MP-003, Have We Met? (Market Identification) (Download) MP:003, Market Planning, Marketing
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MBA Research Item #: LAP-MP-003 -

Do your students understand the word “market,” and how it is used to describe mass groups of consumers as well as smaller, more specific groups? Have We Met? (Market Identification) explains mass marketing and market segmentation, with examples from the NBA and the Massachusetts Institute of Technology. It also includes target-marketing activities to engage students in examining consumers’ traits and purchasing motives. LAPs (Learning Activity Packages) are comprehensive instructional packages...

LAP-MP-007, A Winning Plan (Nature of Marketing Plans) (Download) MP:007, Market Planning, LAP-MP-001
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MBA Research Item #: LAP-MP-007 -

Marketing plans are essential tools for success in marketing and in business as a whole. This LAP explains the purpose, benefits, and components of a marketing plan.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of marketing plans, a (So What?) discussion of why it's important to learn, ideas (Make...

LAP-MP-010, Analyze This! (SWOT Analysis) (Download) MP:010, LAP-MP-004, Market Planning, Problem Solving, Decision Making, Management, Marketing, LAP-IM-008
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MBA Research Item #: LAP-MP-010 -

Just as people have personal goals and ambitions, businesses have their own goals for corporate success. One way that companies measure their progress toward their goals is by evaluating their strengths, weaknesses, opportunities, and threats (SWOT). In this LAP, students will learn how to conduct a SWOT analysis for their own companies as well as the benefits of SWOT analysis for long-term success. In the activities, students will have the opportunity to conduct SWOT analyses for real-life...

LAP-MP-013, Futurecast (The Nature of Sales Forecasts) (Download) MP:013, LAP-MP-005, Market Planning, Marketing, Sales Management, Selling
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MBA Research Item #: LAP-MP-013 -

Just as weather forecasts help you plan your week, sales forecasts enable businesses to better prepare and plan for the future. This LAP explains the different types of sales forecasts, how they work, factors that influence them, and the ways in which sales forecasting benefits all businesses, from startups to seasoned companies. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a...