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Course Guide: Grand Slam: Advanced Sport/Event Marketing (Download)
Price: $99.00
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MBA Research Item #: CG-12-002DL -

Grand Slam—the second course of a two-year course of study in sport/event marketing—incorporates performance indicators unique to sport/event marketing as well as core marketing competencies. This one-credit, advanced sport/event marketing course requires students to forecast sales, set ticket/event prices, develop sport/event product positioning strategies, build sport/event brand equity, develop a promotional plan, sell sport/event sponsorships, and develop a marketing plan. Includes...

Course Guide: More Than a Game: Sport/Event Marketing (Download)
Price: $99.00
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MBA Research Item #: CG-12-003DL -

This guide is available free of charge! Click here for details. We are indebted to the Daniels Fund for its support of many curriculum and instructional tools throughout our store.Intended for use during year one of a two-year course of study in sport/event marketing, More Than a Game is a one-credit introductory course targeted at high-school students interested in either sport and/or event marketing. The course, which contains both core marketing and industry-specific content, addresses...

LAP and Course Guide Package: Grand Slam: Advanced Sport/Event Marketing (Download)
Price: $408.00
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MBA Research Item #: BB-CG12-22 -

Teaching Advanced Sport/Event Marketing? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which include 6 complete LAPs and PowerPoints hand-picked for use in the MBA Research Advanced Sport/Event Marketing course. Course Guide included!Each complete LAP module includes a student handout (with CopyIT! permission) as well as an instructor section featuring a comprehensive discussion guide, complete practice-...

LAP and Course Guide Package: More Than a Game: Sport/Event Marketing (Download)
Price: $648.00
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MBA Research Item #: BB-CG12-20 -

Teaching Sport/Event Marketing? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which include 12 complete LAPs and PowerPoints hand-picked for use in the MBA Research Sport/Event Marketing course. Course Guide included!Each complete LAP module includes a student handout (with CopyIT! permission) as well as an instructor section featuring a comprehensive discussion guide, complete practice- (short-answer) and...

Case Studies in Sport Marketing, 2nd Edition
Price: $50.00
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FiT Publishing Item #: RB-16-005 -

The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to...

From Sports to Career: Transferable Job Skills Sports Marketing
Price: $49.95
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Learning ZoneXpress Item #: DVD-12-003 -

Teamwork, reliability, cooperation, endurance: habits athletes learn from sports are the very attributes employers want. Personal stories from current and former athletes show how their skills from sports are valued in the workplace and school. From soccer, football, rowing, and hockey, a variety of sports and careers are represented in this enlightening look into the benefits athletes bring to the workplace.

LAP-BL-058, Cover Your Bases (Legal Issues in Sport/Event Marketing) (Download) LAP-BL-003, Sports Marketing, Business Law, Business Administration
Price: $68.00
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MBA Research Item #: LAP-BL-058 -

There are many legal issues that affect the marketing of sports and events. Cover Your Bases (Legal Issues in Sport/Event Marketing) will teach your students some of the unique antitrust exemptions that apply to sports. This LAP also highlights the importance of risk management and contract law. Examples, videos, activities, and much more help students become aware of the legal issues surrounding sport/event marketing. LAPs are comprehensive instructional packages that include all elements of...

LAP-MK-012, The Wide, Wide World of Sport Marketing (Nature of Sport Marketing) (Download) LAP-MK-005, LAP-BA-008
Price: $68.00
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MBA Research Item #: LAP-MK-012 -

Show your students how the growth of sports and sport marketing impacts the world. The Wide, Wide World of Sport Marketing (Nature of Sport Marketing) explains how the popularity of sports has created a diverse industry that impacts everyone from corporate sponsors to soccer moms. Anyone leading an active lifestyle or watching a sporting event enjoys the recreational and entertainment benefits that sports provide. This LAP includes activities, videos, and more showing how sport marketing...

LAP-MP-007, A Winning Plan (Nature of Marketing Plans) (Download) Market Planning, LAP-MP-001
Price: $68.00
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MBA Research Item #: LAP-MP-007 -

Success is hard to achieve without careful planning, especially in marketing. Whether a business is just starting up or has been established for decades, it must have a marketing plan in place to succeed. This LAP teaches the purpose, benefits, and components of a marketing plan. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about the nature...

LAP-PD-051, Score a Career in Sport and Event Marketing (Careers in Sport/Event Marketing) (Download) LAP-PD-006, Professional Development
Price: $68.00
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MBA Research Item #: LAP-PD-051 -

Events are everywhere! Whether events are large sporting events or small community picnics, they all create career opportunities in sport and event marketing. Score a Career in Sport and Event Marketing (Careers in Sport/Event Marketing) will show your students the different talents, skills, and interests that can help them excel in a variety of sport/event marketing careers. Activities, videos, and much more show students many careers available in sport/event marketing and how they can pursue...

LAP-PI-047, Gauge Your Prices (Pricing the Sport/Event Product) (Download) LAP-PI-007, Pricing, Sports Marketing
Price: $68.00
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MBA Research Item #: LAP-PI-047 -

Many sport and event consumers look for prices that give them the most bang for their buck. Others are willing to pay top dollar for an elite product or to attend a big event. Teach your students the many factors that help marketers determine and establish prices for sport/event products. Gauge Your Prices (Pricing the Sport/Event Product) explains price’s power to distinguish products, segment the market, and convince consumers to buy. This LAP includes information, activities, examples,...

LAP-PM-014, Permission Granted (Developing a Sport/Event Licensing Program) (Download) Product Management, Product Planning, Branding, Sports Marketing, Business Law
Price: $68.00
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MBA Research Item #: LAP-PM-014 -

Marketers in charge of developing sport/event licensing programs must do so with a great deal of care. Show students the main legal considerations involved, and give them a crash course on trademark basics. Take them on a guided tour through the process, teaching them how to select licensees and draft license agreements. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. The Complete LAP includes an 8-page, full-color handout for...

LAP-PM-079, More Than a Ticket (Elements of Sport/Event Product) (Download) LAP-PM-015, Product Management, Branding, Sports Marketing
Price: $68.00
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MBA Research Item #: LAP-PM-079 -

Footballs, jerseys, concerts, and conventions are just a few of a wide range of sport/event products. The variety of these and other sport/event products, along with their unique characteristics, make sport/event marketing an interesting and challenging task. More Than a Ticket (Elements of Sport/Event Product) uses activities, videos, and more to teach students about special considerations when marketing sports, events, and other sport/event products. LAPs are comprehensive instructional...

LAP-PM-139, Sign Here: Licensing for Profit (Licensing in Sport/Event Marketing) (Download) LAP-PM-012, Product Management, Product Planning, Branding
Price: $68.00
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MBA Research Item #: LAP-PM-139 -

Licensed sport products are around us every single day. This LAP teaches your students how the licensing system works, why trademarks are important, and how licensing differs from branding, sponsorship, or endorsement. This LAP will also help your students understand the differences between a licensor and a licensee, as well as the advantages and disadvantages of being both. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-PM-140, Play the Name Game (Celebrity Endorsements) (Download) LAP-PM-013, Product Management, Branding, Sports Marketing, Promotion, Advertising
Price: $68.00
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MBA Research Item #: LAP-PM-140 -

In today’s competitive market, businesses want to stand out and be noticed, and one great way to do so is with celebrity endorsements. Use this LAP to show your students why businesses spend millions to have superstars promote their products. Play the Name Game (Celebrity Endorsements) will teach your students types of endorsements, advantages and disadvantages of celebrity endorsement, and ways in which celebrities make consumers pay attention and buy promoted products. This LAP includes...

LAP-PR-136, Play to the Fans (Building Fan Support) (Download) LAP-PR-019, Promotion, Sports Marketing
Price: $68.00
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MBA Research Item #: LAP-PR-136 -

Show your students how sport/event businesses use PR and publicity to influence public perceptions. The images created by events, sports, and the athletes and entertainers who appear at them have a tremendous impact on fans. Play to the Fans (Building Fan Support) will teach your students the strategies sport/event businesses use to create and maintain a positive image, build goodwill, and manage unpredictable publicity through effective PR efforts. Videos, activities, and more reveal...

LAP-PR-175, Scoring Customers Through Sponsorships (Sport/Event Sponsorships) (Download) LAP-PR-017, Promotion, Sports Marketing
Price: $68.00
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MBA Research Item #: LAP-PR-175 -

Events of all types depend on sponsors for support. However, sponsors benefit too! Scoring Customers Through Sponsorships (Sport/Event Sponsorships) explains the many benefits that sponsors receive. This LAP also explains the risks sponsors face and how they carefully select and pursue beneficial sport/event sponsorships. Activities, videos, and much more teach students how sponsorships can be a win-win—providing benefits for sponsors and for sport/event organizations.LAPs are comprehensive...

LAP-PR-187, Whats the Big Idea? ("Out-of-the-Box" Sales Promotions for Sports/Events) (Download) LAP-PR-018, Promotion, Sports Marketing
Price: $68.00
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MBA Research Item #: LAP-PR-187 -

"Out-of-the-box” sales promotions catch people's attention, create excitement for the game or event, and stand out from the crowd of competitors. Teach your students how to identify great ideas for these one-of-a-kind opportunities.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about "out of the box" sales promotions for sports/events, a (So...

LAP-SE-321, Make the Match (Selling Sponsorships) (Download) LAP-SE-127, Sports Marketing, Promotion
Price: $68.00
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MBA Research Item #: LAP-SE-321 -

Sponsorships provide a wealth of benefits to both sponsors and sport/event organizations. Make the Match (Selling Sponsorships) explains the profitable nature of sponsorship agreements and teaches students the step-by-step method for selling sponsorships successfully. This LAP includes examples, activities, video links, and more—all focused on the dynamics of selling sponsorships in sport/event marketing.LAPs are comprehensive instructional packages that include all elements of a...

Principles and Practice of Sport Management, 6th Edition Sports Marketing
Price: $124.95
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Jones & Bartlett Item #: RB-19-001 -

Each new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools.Updated and revised with the latest data in the field, Principles and Practice of Sport Management, Sixth Edition provides students with the foundation they need to prepare for a variety of sport management careers. Intended for use in introductory sport management...

The Comprehensive Guide to Careers in Sports, 2nd Edition Sports Marketing
Price: $104.95
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Jones & Bartlett Item #: RB-13-001 -

The Comprehensive Guide to Careers in Sports, 2nd Edition provides an overview of what students should consider and expect from the varied career options available to them in sports. This book answers the questions students are most likely to have, including what courses they should take, what areas are available to them, what salary they can expect to earn after graduation, and how they can get the job of their dreams. In the highly competitive field of sports management, it is important for...