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LAP-EN-038, Explore the Possibilities (Conducting Feasibility Studies) (Download) EN:038, Entrepreneurship, Management, Research, Marketing Research
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MBA Research Item #: LAP-EN-038 -

When businesses consider new ventures, they need to find out whether or not they can succeed. Teach your students about feasibility studies—why businesses conduct them, what they include, and the benefits they provide. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about conducting feasibility studies, a (So What?)...

LAP-IM-010, Seek and Find (Marketing Research) (Download) IM:010, Information Management, Marketing, LAP-IM-005
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MBA Research Item #: LAP-IM-010 -

Seek and Find explores the crucial role that marketing research plays in business decision-making and describes the steps involved in the marketing research process. The importance of research identifying target markets, trends, preferred product features, and pricing is illustrated with examples from corporate giants such as Apple, Taco Bell, and the LEGO Group. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-IM-012, Data Do It (Need for Marketing Data) (Download) IM:012, Information Management, Market Research, Marketing
Price: $68.00
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MBA Research Item #: LAP-IM-012 -

Teach your students about the types of data that marketers need for effective decision-making, where marketers can locate data, how marketers use data, and how data usage can impact business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the need for marketing data, a (So What?) discussion of why it's...

LAP-IM-025, Info With Integrity (Ethics in Marketing-Information Management) (Download) IM:025
Price: $68.00
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MBA Research Item #: LAP-IM-025 -

Marketers have to follow certain guidelines to make sure they are managing information efficiently and effectively. One way that they can do so is by following ethical principles. Info With Integrity (Ethics in Marketing-Information Management) is all about the importance of ethics when handling marketing information. It includes specific, relevant ethical conflicts in marketing-information management. The detailed examples and interactive activities will help students grasp this challenging...

LAP-IM-184, Data Diving (Identifying Marketing Data) (Download) IM:184, Information Management, Marketing, LAP-IM-011
Price: $68.00
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MBA Research Item #: LAP-IM-184 -

Many types of data, such as customer data, competitor data, sales data, and more, are essential for informed marketing decision-making. Teach your students how to identify useful marketing data from both internal and external sources. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about identifying marketing data, a...

LAP-IM-281, Whats the Source? (Obtaining Marketing-Research Data) (Download) IM:281, LAP-IM-015, Information Management
Price: $68.00
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MBA Research Item #: LAP-IM-281 -

Each marketing-research project is different. However, they are all the same in at least one aspect—they all require researchers to obtain data. Teach your students about primary and secondary marketing-research data, why they are used, and the advantages and disadvantages of each. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about obtaining...

LAP-IM-284, Better by Design (Marketing Research Designs) (Download) IM:284, LAP-IM-014
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MBA Research Item #: LAP-IM-284 -

Marketing researchers create their designs with the end goal in mind. Better by Design (Marketing Research Designs) will help your students understand the importance of choosing the most effective research designs to acquire the needed information. This LAP discusses exploratory, descriptive, and causal research designs, presenting specific marketing research examples to increase student understanding. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

LAP-IM-285, Take Your Pick (Nature of Sampling Plans) (Download) IM:285, LAP-IM-016, Information Management, Marketing
Price: $68.00
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MBA Research Item #: LAP-IM-285 -

When marketers undertake a marketing research project, one of their top priorities is to obtain clear and accurate data. They know that a “slice” of the population—a sample—can represent the whole quite precisely. Use this LAP to teach your students why and when marketers use sampling, and help them discover different types of sampling designs. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

LAP-IM-289, Hunting and Gathering (Data Collection Methods) (Download) IM:289, Information Management, Marketing, Research, LAP-IM-017
Price: $68.00
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MBA Research Item #: LAP-IM-289 -

Marketing researchers need data about how customers think and feel as well as hard numbers and statistics. This LAP outlines the various data collection methods that marketers use—what they are, how they work, and their advantages and disadvantages. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about data...

LAP-MP-003, Have We Met? (Market Identification) (Download) MP:003, Market Planning, Marketing
Price: $68.00
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MBA Research Item #: LAP-MP-003 -

Do your students understand the word “market,” and how it is used to describe mass groups of consumers as well as smaller, more specific groups? Can they benefit from understanding how marketers use information to locate and identify specific consumers based on demographic, geographic, psychographic, and behavioral traits? The LAP Have We Met? explains mass marketing and market segmentation with examples from Adidas, the NBA, and the Massachusetts Institute of Technology, as well as...

Rubric: Obtaining Marketing Information From Online Sources (Download)
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MBA Research Item #: RU-18-002 -

In-depth, research-based rubric for obtaining marketing information from online sources includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...