Market Research

What is it like to be an advertising worker? In this Career Q&A video interview, Steve Morrison talks about his career path, what he does on the job, and the keys to success in advertising. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

In a fast-paced changing world, Business Revolution will give you the keys to understand the disruptions that are shaking up companies. This ten-part series will show you how companies are breaking taboos to invent new business models. With each episode, men and women will share their expertise and vision on innovation, management, responsibility, customer experience, and more.Includes the following titles:Innovation Has Its Own RevolutionTo go fast and spend less, companies are reinventing...

Just as raw materials buried in the Earth yield the occasional gem, raw data can also be mined for value. And as the amount of information available for analysis grows with every bar-code scan and Facebook post, the world of Big Data represents a seemingly endless wellspring of opportunity. But what does data mining involve, exactly? How are the findings used, and why? This program explores the methods, processes, and key functions of data analysis with help from eye-catching graphics and...

On the Internet, it’s incredibly easy, and fast, to research a topic with a few simple keystrokes. But it’s also incredibly easy to end up with unreliable and non-credible information that makes your research efforts fruitless. With an overwhelming abundance of options after doing an Internet search, how can you tell which results are reliable? In this video, viewers will learn strategies for narrowing down results and honing in on credible sources of information online. Experts such as...

What is it like to be an internet store manager? In this Career Q&A video interview, Nesha Sanghavi talks about her career path, what she does on the job, and the keys to success managing an Internet store. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

Businesses and entrepreneurs must test their ideas before jumping in feet-first. They accomplish this task by conducting feasibility studies. Teach your students about feasibility studies—why businesses conduct them, what they include, and the benefits they provide. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about feasibility studies, a (So...

Seek and Find explores the crucial role that marketing research plays in business decision-making and describes the steps involved in the marketing research process. The importance of research identifying target markets, trends, preferred product features, and pricing is illustrated with examples from corporate giants Apple, Taco Bell, Lego, and Hershey. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

Decision making requires data. Marketers must determine who will buy a product, how they will promote it, how much it will cost, where they will sell it, and so on. Teach your students about the types of data that marketers need for effective decision making; where they locate data; how they use data; and how data usage can impact business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with...

Interviews, focus groups, surveys, Internet tracking, and more—marketing researchers use a variety of qualitative and quantitative methods to collect the data they need. This LAP guides students through these methods—what they are, how they work, and their advantages and disadvantages. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about...

Marketers have to follow certain guidelines to make sure they are managing information efficiently and effectively. One way that they can do so is by following ethical principles. Info With Integrity (Ethics in Marketing-Information Management) is all about the importance of ethics when handling marketing information. It includes specific, relevant ethical conflicts in marketing-information management. The detailed examples and interactive activities will help students grasp this challenging...

Many types of data, such as customer data, competitor data, sales data, and more, are essential for informed marketing decision making. Thriving businesses take the time and effort to gather and analyze these data and use them to their best advantage. Teach your students how to identify useful marketing data from both internal and external sources. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

Each marketing-research project is different. However, they are all the same in at least one aspect—they all require researchers to obtain data. Teach your students about primary and secondary marketing-research data, why they are used, and the advantages and disadvantages of each. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about obtaining...

Marketing researchers create their designs with the end goal in mind. Better by Design will help your students understand the importance of choosing the most effective research designs to acquire the needed information. This LAP discusses exploratory, descriptive, and causal research designs, presenting marketing research examples from Coca-Cola, DeWALT Tools, Frito-Lay, and more. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

When marketers undertake a marketing research project, one of their top priorities is to obtain clear and accurate data. They know that a “slice” of the population—a sample—can represent the whole quite precisely. Use this LAP to teach your students why and when marketers use sampling, and help them discover different types of sampling designs. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

Do your students understand the word “market,” and how it is used to describe mass groups of consumers as well as smaller, more specific groups? Can they benefit from understanding how marketers use information to locate and identify specific consumers based on demographic, geographic, psychographic, and behavioral traits? The LAP Have We Met? explains mass marketing and market segmentation with examples from Adidas, the NBA, and the Massachusetts Institute of Technology, as well as...

What is it like to be a management consultant? In this Career Q&A video interview, Robert Bliss talks about his career path, what he does on the job, and the keys to success working as a management consultant. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

What is it like to be a market research analyst? In this Career Q&A video interview, Brittany Gasper talks about her career path, what she does on the job, and the keys to success in market research. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

In-depth, research-based rubric for obtaining marketing information from online sources includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

The landscape of British supermarkets is changing. The big five supermarkets once ruled the high street, and their ubiquitous megastores could be found in every British town. But times, shopping trends and customer needs are transforming. Customer loyalty is fading, online shopping is on the rise, convenience is king and there’s a price war like never before. Supermarkets have had to change their tactics—and fast. Which new trade secrets, technological innovations, and marketing strategies...

Advertising as we knew it is dead. The new age of big data advertising is rooted in hard science, complicated math, and high technology. What was once best guesses and creative leaps, is now precise, targeted surveillance. With no regulations on the books, companies are free to compile reams of personal data on anyone who accesses the internet. Industry insiders are calling this new world of advertising "the wild west." This program reveals the behind—the—scenes process of collecting personal...