Careers in Business/Marketing

What is it like to be an advertising worker? In this Career Q&A video interview, Steve Morrison talks about his career path, what he does on the job, and the keys to success in advertising. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

Have you decided that college is not the path for you? Are you wondering what kind of career you’d like to pursue and what opportunities are available? Whether you’re starting a career or changing careers this video has the information you need to put you on the right track. Careers Without College is an inside look at today’s top jobs that don’t require a college degree. Career fields discussed are in fast-growing industries like computers, medicine, trades, and the law. You will hear...

What is it like to be a digital advertising and marketing worker? In this Career Q&A video interview, Mark Wolfe talks about his career path, what he does on the job, and the keys to success in digital advertising and marketing. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip. ...

Encyclopedia of Careers and Vocational Guidance - now in its 17th edition - remains the most comprehensive career reference in print. This unparalleled resource has been expanded and fully revised to contain the most accurate and current career information available.In Six Volumes and Thousands of Pages of Information!The six-volume Encyclopedia of Careers and Vocational Guidance, 17th Edition is an essential resource for public, college, high school, and junior high school libraries; career...

What is it like to be an internet store manager? In this Career Q&A video interview, Nesha Sanghavi talks about her career path, what she does on the job, and the keys to success managing an Internet store. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

Though it might not seem as “glamorous” as inventing new products or creating marketing campaigns, accounting is an absolutely vital part of business success. Teach your students about the importance of accounting—what it is, why businesses need it, and how they use it. Explain to them the difference between managerial and financial accounting, and help them discover each step in the accounting cycle. LAPs are comprehensive instructional packages that include all elements of a...

Successful business organizations depend on their employees, or human resources. Managing human resources involves a lot more than just interviewing and hiring! HR managers administer benefits, oversee training and development, ensure compliance, and more. This LAP shows students just how influential the HR function is in every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with...

Careers in business come in many shapes and sizes. The possibilities are endless, especially when you have the imagination to pursue any dream or career your mind can create. Teach your students more about different business careers and what it takes to succeed in the business world. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. The Complete LAP includes an 8-page, full-color handout for students (with CopyIT! permission) that...

Events are everywhere! Whether events are large sporting events or small community picnics, they all create career opportunities in sport and event marketing. Score a Career in Sport and Event Marketing (Careers in Sport/Event Marketing) will show your students the different talents, skills, and interests that can help them excel in a variety of sport/event marketing careers. Activities, videos, and much more show students many careers available in sport/event marketing and how they can pursue...

Do you have what it takes? It takes a lot to be a successful entrepreneur, including passion, determination, and creativity. This LAP explains characteristics and skills that all entrepreneurs need. It also details the benefits and risks of entrepreneurship and describes the differences between entrepreneurs, small-business owners, and managers. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout...

What makes a salesperson successful? It takes self-motivation, self-confidence, creativity, and a whole lot more! With this LAP, you can help your students learn all about 12 important traits that successful salespeople must have. Students will also learn what selling is, why it’s important, and how it keeps our economy moving. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. The Complete LAP includes an 8-page, full-color handout...

What is it like to be a management consultant? In this Career Q&A video interview, Robert Bliss talks about his career path, what he does on the job, and the keys to success working as a management consultant. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

CREATE MARKETING MAGICDissecting the marketing playbooks of successful product producers including Nike, Red Bull, Steve Jobs, and Dr. Dre, guerrilla marketer Al Lautenslager delivers an education on maintaining marketing momentum and developing the most powerful sales team you’ll ever have—loyal customers who advocate your brand and champion everything you sell. Coached by Lautenslager, uncover the simple truths that turn a marketing push into a marketing movement where your customers are...

What is it like to be a market research analyst? In this Career Q&A video interview, Brittany Gasper talks about her career path, what she does on the job, and the keys to success in market research. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

What is it like to be a marketing manager? In this Career Q&A video interview, Ben Plantan talks about his career path, what he does on the job, and the keys to success in marketing. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

The Comprehensive Guide to Careers in Sports, 2nd Edition provides an overview of what students should consider and expect from the varied career options available to them in sports. This book answers the questions students are most likely to have, including what courses they should take, what areas are available to them, what salary they can expect to earn after graduation, and how they can get the job of their dreams. In the highly competitive field of sports management, it is important for...

Billund, Denmark is home to the original Lego factory that producers over 1 billion bricks per week. Lego is a brand that stretches beyond the children's market and has a huge following of AFOLs (Adult Fans of Lego). This film follows Justin and Mark as they attempt to become part of the Lego company. Justin aspires to become a Lego designer while Mark wants to launch a magazine marketed to adults who enjoy building with Lego. See inside the Lego factory, get a feel for Lego culture, and...

How important is it to be passionate about one’s work? Does financial stability affect self-esteem? Do we work to live, or live to work? In this program people from a variety of occupations share their views about what they do and how they are adapting to a changing employment environment. Viewers are encouraged to assess their skills and interests when on the search for their ideal job, and to keep in mind the value of having a good balance between work and their personal lives. Produced in...

With more than 10 million copies sold in 28 countries, the world's most popular job-search book is updated for 2019, tailoring Richard Bolles's long-trusted guidance with up-to-the-minute information and advice for today's job-hunters and career-changers.In today's complex job-market, the time-tested advice of What Color Is Your Parachute? is needed more than ever. Recent grads facing a changing economic landscape, workers laid off mid-career, and people searching for an inspiring work-life...