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Advertising in the Digital Age Promotion, Consumer Economics
Price: $79.95
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Learning ZoneXpress Item #: DVD-12-034 -

Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the Digital Age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including: Traditional Techniques: Review of tried and true advertising techniques. New Media, New Techniques: Advertising is a mix of new and old, and sometimes anything goes. Be...

LAP-PM-007, Protect and Serve (Consumer Protection) (Download) Product Management, Product Planning, Branding, Consumer Economics, Safety
Price: $68.00
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MBA Research Item #: LAP-PM-007 -

In today’s world, there are millions and millions of consumer products available. Along with the many benefits these products provide, there are potential risks to the people who use them. Consumer-protection measures attempt to minimize these risks as much as possible. Teach your students about the need for consumer protection and the steps that businesses and the government take to keep consumers safe. LAPs are comprehensive instructional packages that include all elements of a...

LAP-PM-008, Raise the Bar (Grades and Standards) (Download) Product Management, Product Planning, Branding, Consumer Economics
Price: $68.00
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MBA Research Item #: LAP-PM-008 -

Many types of data, such as customer data, competitor data, sales data, and more, are essential for informed marketing decision making. Thriving businesses take the time and effort to gather and analyze these data and use them to their best advantage. Teach your students how to identify useful marketing data from both internal and external sources. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

Long Live Walmart: A Debate
Price: $169.95
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Films Media Group Item #: DVD-17-006 -

As the largest retail company and private employer in the United States, Walmart has long been a target for critics of corporate expansion. The big-box company, they argue, has pushed locally owned stores out of business and mistreated its employees. Defenders, however, argue that Walmart has provided millions of consumers with low-cost goods and given decent jobs to countless low-skilled workers. Has Walmart been good for America? Click here for a preview clip. ...

On Your Own Coast-to-Coast Software
Price: $99.00-$399.00
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C.W. Publications

Choose an Income! Choose a Community!Ready or not — Life Happens! Your students will try to make it on their own in any of twelve communities from coast-to-coast and they’re in complete control of their finances. They'll be able to: Practice the financial skills needed to be independent Live on a budget in an up-to-date financial environment Make real-life decisions Have a different experience each time they play ...

Supermarket Secrets, Series 2 (3 DVD)
Price: $900.00
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Films Media Group Item #: DVD-17-004 -

The landscape of British supermarkets is changing. The big five supermarkets once ruled the high street, and their ubiquitous megastores could be found in every British town. But times, shopping trends and customer needs are transforming. Customer loyalty is fading, online shopping is on the rise, convenience is king and there’s a price war like never before. Supermarkets have had to change their tactics—and fast. Which new trade secrets, technological innovations, and marketing strategies...

Supermarkets: Aisles of Persuasion Merchandising, Consumer Economics
Price: $109.00
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Learning Seed Item #: DVD-12-002 -

How does a quick trip to the grocery store turn into an hour-long cart-filling spree? Teach your students how stores persuade us to buy more with strategic store layouts, tricky sale signs, and those extra big carts. Plus, get six tips to turn typical shopping habits into savvy supermarket selections.

Youre Soaking In It
Price: $169.95
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Films Media Group Item #: DVD-17-005 -

Advertising as we knew it is dead. The new age of big data advertising is rooted in hard science, complicated math, and high technology. What was once best guesses and creative leaps, is now precise, targeted surveillance. With no regulations on the books, companies are free to compile reams of personal data on anyone who accesses the internet. Industry insiders are calling this new world of advertising "the wild west." This program reveals the behind—the—scenes process of collecting personal...