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Buying Into Brand Marketing: Shaping Your Perceptions Product Management, Product Planning, Branding
Price: $109.00
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Learning Seed Item #: DVD-12-001 -

Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products.Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy,...

Internet Store Manager—Career Q&A: Professional Advice and Insight
Price: $49.95
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Films Media Group Item #: DVD-18-003 -

What is it like to be an internet store manager? In this Career Q&A video interview, Nesha Sanghavi talks about her career path, what she does on the job, and the keys to success managing an Internet store. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

LAP-CR-006, Share the Promise (Identifying Brand Promise) (Download) Product Management, Product Planning, Branding, Customer Relations
Price: $68.00
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MBA Research Item #: LAP-CR-006 -

Delivering a company’s brand promise requires focus and support from every employee. Teach your students about the power of brand promise and how they can help their businesses succeed in keeping it. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about identifying brand promise, a (So What?) discussion of why it's important to learn, and a...

LAP-OP-008, Take Control (Quality-Control Measures) (Download) Operations, Branding, Product Management, Product Planning
Price: $68.00
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MBA Research Item #: LAP-OP-008 -

Quality control might not seem glamorous, but without it, exciting products and flashy marketing campaigns are pointless. Teach your students about the quality-control methods and measures that contribute to customer satisfaction and business success. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about quality-control measures, a (So What?)...

LAP-PM-001, Customer Service Supersized (The Role of Customer Service in Positioning/Image) (Download) Product Management, Product Planning, Branding
Price: $68.00
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MBA Research Item #: LAP-PM-001 -

Customer service can help a company stand out above the competition and make a lasting impression on customers. Clearly, it’s important for a business’s success! This LAP explains how to focus on customers, use technology, offer great internal service, and study the competition to provide customer service that helps a business thrive. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-PM-003, Mix and Match (The Nature of the Product Mix) (Download) Product Management, Product Planning, Branding
Price: $68.00
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MBA Research Item #: LAP-PM-003 -

Deciding what products to offer is one of the most important decisions a company makes. Whether a business is adding a new product line or altering a product it already makes, a lot goes into product-mix decisions. This LAP explains the dimensions of the product mix and shows how product-mix strategies work. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes...

LAP-PM-006, Its a Brand, Brand, Brand World! (Nature of Product Branding) (Download) Product Management, Product Planning, Marketing
Price: $68.00
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MBA Research Item #: LAP-PM-006 -

Product brands don’t simply appear—there’s a lot of time, money, and creativity behind each brand on the market! This LAP explains brand strategies and the components of a good brand name. It also details the important stages of the branding process. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about product branding, a (So What?) discussion...

LAP-PM-008, Raise the Bar (Grades and Standards) (Download) Product Management, Product Planning, Branding, Consumer Economics
Price: $68.00
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MBA Research Item #: LAP-PM-008 -

Many types of data, such as customer data, competitor data, sales data, and more, are essential for informed marketing decision making. Thriving businesses take the time and effort to gather and analyze these data and use them to their best advantage. Teach your students how to identify useful marketing data from both internal and external sources. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

LAP-PM-010, Build Your Corporate Brand...Before Someone Builds It for You (The How-Tos of Corporate Branding) (Download) Product Management, Product Planning, Marketing
Price: $68.00
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MBA Research Item #: LAP-PM-010 -

It takes a lot more than just a product name and logo to make up a corporate brand! Brand promises, brand personalities, and core values are just a few of the important components that small-business owners must keep in mind when developing brands. This LAP outlines the steps business owners take when creating their own successful corporate brands. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout...

LAP-PM-017, Rapping Up Products (Nature of Product/Service Management) (Download) Product Management, Product Planning, Branding, Marketing
Price: $68.00
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MBA Research Item #: LAP-PM-017 -

Businesses of all sizes must learn how to manage their products and services if they want to be successful. This LAP explains the role that product/service management plays in marketing and describes how product/service managers help their companies get ahead. The LAP also shows the benefits that companies will get from product/service management and three main phases of the management process. LAPs are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-PM-020, Corporate Identity (Nature of Corporate Branding) (Download) Product Management, Product Planning
Price: $68.00
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MBA Research Item #: LAP-PM-020 -

What do brand identities, brand values, and brand personalities have in common? They’re all important parts of corporate brands. Building a corporate brand is an essential part of a business’s success! This LAP explains what corporate brands are and how companies tell their corporate brand stories.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information...

LAP-PM-024, Get a Life (Cycle) (Product Life Cycles) (Download) LAP-PM-018, Product Management, Product Planning, Branding
Price: $68.00
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MBA Research Item #: LAP-PM-024 -

Just like living things, products on the market experience a life cycle. In this LAP, students will learn the characteristics of each stage of the product life cycle as well as various marketing techniques used by companies during each stage. In the Gray Zone, students will consider the ethicality of selling products in foreign countries with less stringent employment, health, and safety regulations to boost profits on products in later stages of their life cycles. LAPs are comprehensive...

LAP-PM-042, Getting Piece of Mind (Factors Used To Position Products/Services) (Download) LAP-PM-019, Product Management, Product Planning, Branding, Marketing
Price: $68.00
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MBA Research Item #: LAP-PM-042 -

Every product needs a position! Positioning shows customers how a product is unique. Teach your students about this important marketing activity. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about factors used to position products/services, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application,...

LAP-PM-079, More Than a Ticket (Elements of Sport/Event Product) (Download) LAP-PM-015, Product Management, Branding, Sports Marketing
Price: $68.00
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MBA Research Item #: LAP-PM-079 -

Footballs, jerseys, concerts, and conventions are just a few of a wide range of sport/event products. The variety of these and other sport/event products, along with their unique characteristics, make sport/event marketing an interesting and challenging task. More Than a Ticket (Elements of Sport/Event Product) uses activities, videos, and more to teach students about special considerations when marketing sports, events, and other sport/event products. LAPs are comprehensive instructional...

LAP-PM-139, Sign Here: Licensing for Profit (Licensing in Sport/Event Marketing) (Download) LAP-PM-012, Product Management, Product Planning, Branding
Price: $68.00
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MBA Research Item #: LAP-PM-139 -

Licensed sport products are around us every single day. This LAP teaches your students how the licensing system works, why trademarks are important, and how licensing differs from branding, sponsorship, or endorsement. This LAP will also help your students understand the differences between a licensor and a licensee, as well as the advantages and disadvantages of being both. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-PM-140, Play the Name Game (Celebrity Endorsements) (Download) LAP-PM-013, Product Management, Branding, Sports Marketing, Promotion, Advertising
Price: $68.00
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MBA Research Item #: LAP-PM-140 -

In today’s competitive market, businesses want to stand out and be noticed, and one great way to do so is with celebrity endorsements. Use this LAP to show your students why businesses spend millions to have superstars promote their products. Play the Name Game (Celebrity Endorsements) will teach your students types of endorsements, advantages and disadvantages of celebrity endorsement, and ways in which celebrities make consumers pay attention and buy promoted products. This LAP includes...

LAP-PM-153, Permission Granted (Developing a Sport/Event Licensing Program) (Download) LAP-PM-014, Product Management, Product Planning, Branding, Sports Marketing, Marketing
Price: $68.00
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MBA Research Item #: LAP-PM-153 -

Marketers in charge of developing sport/event licensing programs must do so with a great deal of care. In this LAP, students will learn the main legal considerations involved in licensing, including the basics of trademarking. Students will embark on a guided tour through the licensing process, discovering how to select licensees and draft strong license agreements. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-PM-272, Stand Out (Unique Selling Proposition) (Download) LAP-PM-016, Product Management, Product Planning, Branding, Marketing
Price: $68.00
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MBA Research Item #: LAP-PM-272 -

A unique selling proposition shows a company’s special niche in the marketplace. Teach your students about USPs—what they are, why they’re important, and how to create them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about unique selling propositions, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case...

Long Live Walmart: A Debate
Price: $169.95
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Films Media Group Item #: DVD-17-006 -

As the largest retail company and private employer in the United States, Walmart has long been a target for critics of corporate expansion. The big-box company, they argue, has pushed locally owned stores out of business and mistreated its employees. Defenders, however, argue that Walmart has provided millions of consumers with low-cost goods and given decent jobs to countless low-skilled workers. Has Walmart been good for America? Click here for a preview clip. ...

Pay College Athletes: A Debate
Price: $169.95
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Films Media Group Item #: DVD-17-007 -

College sports is a big-money business, with football and basketball programs generating millions of dollars in revenue every year. Is it time to rewrite the rules in college sports and allow athletes a fair share of the profits? Should colleges pay athletes? Click here for a preview clip.

Supermarket Secrets, Series 2 (3 DVD)
Price: $900.00
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Films Media Group Item #: DVD-17-004 -

The landscape of British supermarkets is changing. The big five supermarkets once ruled the high street, and their ubiquitous megastores could be found in every British town. But times, shopping trends and customer needs are transforming. Customer loyalty is fading, online shopping is on the rise, convenience is king and there’s a price war like never before. Supermarkets have had to change their tactics—and fast. Which new trade secrets, technological innovations, and marketing strategies...

Target: Inside the Bullseye Management, Branding, Product Management, Planning
Price: $169.95
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Films Media Group Item #: DVD-11-042 -

Walking a fine line between value and luxury, Target mimics the prices of a big box discounter while retaining the sense of an urban boutique. This CNBC Original documentary examines the unique, dichotomous strategy that has enabled the company to avoid many of the problems of its competitors. The report provides an overview of Target’s 100-plus-year history, beginning with the extraordinary salesmanship of George Draper Dayton, moving on through the landmark year of 1962—which saw the first...

Youre Soaking In It
Price: $169.95
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Films Media Group Item #: DVD-17-005 -

Advertising as we knew it is dead. The new age of big data advertising is rooted in hard science, complicated math, and high technology. What was once best guesses and creative leaps, is now precise, targeted surveillance. With no regulations on the books, companies are free to compile reams of personal data on anyone who accesses the internet. Industry insiders are calling this new world of advertising "the wild west." This program reveals the behind—the—scenes process of collecting personal...