Just like living things, products on the market experience a
life cycle. In this LAP, students will learn the characteristics of each stage
of the product life cycle as well as various marketing techniques used by
companies during each stage. In the Gray Zone, students will consider the
ethicality of selling products in foreign countries with less stringent
employment, health, and safety regulations to boost profits on products in
later stages of their life cycles.
LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about product life cycles, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 18 slides.
Very well-written with effective group work and group discussion."
-Beverly Klein, Easton Area High School, PA