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Advertising Worker—Career Q&A: Professional Advice and Insight
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Films Media Group Item #: DVD-18-002 -

What is it like to be an advertising worker? In this Career Q&A video interview, Steve Morrison talks about his career path, what he does on the job, and the keys to success in advertising. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

Behind the Color Wheel: Using Color in Art & Design Fashion, Apparel Marketing, Advertising, Promotion, Visual Merchandising, Retail Display
Price: $109.00
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Learning Seed Item #: DVD-13-005 -

Get a practical but in-depth view of color in action! Viewers examine graphic and interior design, paintings, and other media to learn: the science behind color color systems for different media popular color schemes color wheel relationships to create tints, shades and tones by altering hue value and intensity how to create color combinations that evoke different responses Closed Captioned ...

Digital Advertising and Marketing Worker—Career Q&A: Professional Advice and Insight
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Films Media Group Item #: DVD-18-001 -

What is it like to be a digital advertising and marketing worker? In this Career Q&A video interview, Mark Wolfe talks about his career path, what he does on the job, and the keys to success in digital advertising and marketing. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip. ...

Digital Media for Business Marketing DVD Series Promotion
Price: $199.90
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Films Media Group Item #: DVD-14-001 -

Digital technology has transformed the way companies use traditional media such as TV, radio, and print while simultaneously introducing Web sites, social media platforms, and mobile apps to the marketing mix. This timely two-part series will show viewers how to put online and mobile media to work expanding and enhancing customer/company relationships as consumers continue to seek out products and services whenever they want them and wherever they are. A Films for the Humanities &...

Digital Media for Business Marketing: Online and Mobile Promotion
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Films Media Group Item #: DVD-14-003 -

There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base. This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics—goal-setting, search engine optimization, the user experience, and...

Digital Media for Business Marketing: Social Media Promotion
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Films Media Group Item #: DVD-14-002 -

The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect—easily, affordably, and directly—with customers and prospects to build brand awareness and loyalty, improve customer service, and much more. How, then, should a company go about implementing social media as a part of its marketing mix? This program clearly and concisely explains how to get started with social media;...

Internet Store Manager—Career Q&A: Professional Advice and Insight
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Films Media Group Item #: DVD-18-003 -

What is it like to be an internet store manager? In this Career Q&A video interview, Nesha Sanghavi talks about her career path, what she does on the job, and the keys to success managing an Internet store. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

LAP-PM-140, Play the Name Game (Celebrity Endorsements) (Download) LAP-PM-013, Product Management, Branding, Sports Marketing, Promotion, Advertising
Price: $68.00
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MBA Research Item #: LAP-PM-140 -

In today’s competitive market, businesses want to stand out and be noticed, and one great way to do so is with celebrity endorsements. Use this LAP to show your students why businesses spend millions to have superstars promote their products. Play the Name Game (Celebrity Endorsements) will teach your students types of endorsements, advantages and disadvantages of celebrity endorsement, and ways in which celebrities make consumers pay attention and buy promoted products. This LAP includes...

LAP-PR-001, Spread the Word (Nature of the Promotional Mix) (Download) Promotion
Price: $68.00
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MBA Research Item #: LAP-PR-001 -

Promotion consists of all the communication activities that inform potential customers about goods, services, images, or ideas. Advertising, personal selling, publicity, and sales promotion make up the elements of an organization’s promotional mix. But what exactly are these elements? How do businesses choose which promotional mix will lead them to success? This LAP will engage your students in a thorough understanding of the promotional mix, the factors that affect the choice of a promotional...

LAP-PR-002, Razzle Dazzle (Nature of Promotion) (Download)
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MBA Research Item #: LAP-PR-002 -

How do businesses let customers know about new products? How do special interest groups communicate their ideas? How do companies maintain or improve their images? The answer is promotion. This LAP explains who uses promotion, what makes it effective, and its many benefits. It also details the three most common objectives of promotion. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT!...

LAP-PR-003, Ad-quipping Your Business (Types of Advertising Media) (Download) Promotion
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MBA Research Item #: LAP-PR-003 -

Advertisements are all around us—on television, on the Internet, on billboards, and more. This LAP explains how businesses use newspapers, radio, broadcast media, the Web, direct mail, and other types of advertising to inform people about their products. It also details the trends and technology that are changing the advertising world. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT!...

LAP-PR-004, Know Your Options (Product and Institutional Promotion) (Download)
Price: $68.00
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MBA Research Item #: LAP-PR-004 -

We’re surrounded by promotional messages every day—but how many people can identify the types of promotion? This LAP explains the difference between product and institutional promotion, highlights the uses of institutional promotions, and details the three types of institutional promotion. It also describes the advantages and disadvantages of promotional activities. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes...

LAP-PR-136, Play to the Fans (Building Fan Support) (Download) LAP-PR-019, Promotion, Sports Marketing
Price: $68.00
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MBA Research Item #: LAP-PR-136 -

Show your students how sport/event businesses use PR and publicity to influence public perceptions. The images created by events, sports, and the athletes and entertainers who appear at them have a tremendous impact on fans. Play to the Fans (Building Fan Support) will teach your students the strategies sport/event businesses use to create and maintain a positive image, build goodwill, and manage unpredictable publicity through effective PR efforts. Videos, activities, and more reveal...

LAP-PR-175, Scoring Customers Through Sponsorships (Sport/Event Sponsorships) (Download) LAP-PR-017, Promotion, Sports Marketing
Price: $68.00
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MBA Research Item #: LAP-PR-175 -

Events of all types depend on sponsors for support. However, sponsors benefit too! Scoring Customers Through Sponsorships (Sport/Event Sponsorships) explains the many benefits that sponsors receive. This LAP also explains the risks sponsors face and how they carefully select and pursue beneficial sport/event sponsorships. Activities, videos, and much more teach students how sponsorships can be a win-win—providing benefits for sponsors and for sport/event organizations.LAPs are comprehensive...

LAP-PR-187, Whats the Big Idea? ("Out-of-the-Box" Sales Promotions for Sports/Events) (Download) LAP-PR-018, Promotion, Sports Marketing
Price: $68.00
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MBA Research Item #: LAP-PR-187 -

"Out-of-the-box” sales promotions catch people's attention, create excitement for the game or event, and stand out from the crowd of competitors. Teach your students how to identify great ideas for these one-of-a-kind opportunities.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about "out of the box" sales promotions for sports/events, a (So...

LAP-SE-321, Make the Match (Selling Sponsorships) (Download) LAP-SE-127, Sports Marketing, Promotion
Price: $68.00
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MBA Research Item #: LAP-SE-321 -

Sponsorships provide a wealth of benefits to both sponsors and sport/event organizations. Make the Match (Selling Sponsorships) explains the profitable nature of sponsorship agreements and teaches students the step-by-step method for selling sponsorships successfully. This LAP includes examples, activities, video links, and more—all focused on the dynamics of selling sponsorships in sport/event marketing.LAPs are comprehensive instructional packages that include all elements of a...

Long Live Walmart: A Debate
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Films Media Group Item #: DVD-17-006 -

As the largest retail company and private employer in the United States, Walmart has long been a target for critics of corporate expansion. The big-box company, they argue, has pushed locally owned stores out of business and mistreated its employees. Defenders, however, argue that Walmart has provided millions of consumers with low-cost goods and given decent jobs to countless low-skilled workers. Has Walmart been good for America? Click here for a preview clip. ...

Market Research Analyst—Career Q&A: Professional Advice and Insight
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Films Media Group Item #: DVD-18-005 -

What is it like to be a market research analyst? In this Career Q&A video interview, Brittany Gasper talks about her career path, what she does on the job, and the keys to success in market research. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

Rubric: Developing a Promotional Plan (Download)
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MBA Research Item #: RU-17-002 -

In-depth, research-based rubric for developing a promotional plan includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

Rubric: Writing Copy for Advertisements (Download)
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MBA Research Item #: RU-19-001 -

In-depth, research-based rubric for writing copy for advertisements includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

Supermarket Secrets, Series 2 (3 DVD)
Price: $900.00
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Films Media Group Item #: DVD-17-004 -

The landscape of British supermarkets is changing. The big five supermarkets once ruled the high street, and their ubiquitous megastores could be found in every British town. But times, shopping trends and customer needs are transforming. Customer loyalty is fading, online shopping is on the rise, convenience is king and there’s a price war like never before. Supermarkets have had to change their tactics—and fast. Which new trade secrets, technological innovations, and marketing strategies...

Wait, How Do I Promote My Business?
Price: $16.99
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Danny Rubin Item #: RB-18-002 -

For everyone who struggles to write about their business......your problem is solved.In his anticipated second book, Wait, How Do I Promote My Business?, communications expert Danny Rubin provides 100+ attention-grabbing templates for website content, LinkedIn, press releases, crowdfunding and more. As well, Rubin teaches people how to harness the power of storytelling and use their words to build relationships that last.The book is ideal for entrepreneurs, small business owners, marketing...

Youre Soaking In It
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Films Media Group Item #: DVD-17-005 -

Advertising as we knew it is dead. The new age of big data advertising is rooted in hard science, complicated math, and high technology. What was once best guesses and creative leaps, is now precise, targeted surveillance. With no regulations on the books, companies are free to compile reams of personal data on anyone who accesses the internet. Industry insiders are calling this new world of advertising "the wild west." This program reveals the behind—the—scenes process of collecting personal...