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Internet Store Manager—Career Q&A: Professional Advice and Insight
Price: $49.95
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Films Media Group Item #: DVD-18-003 -

What is it like to be an internet store manager? In this Career Q&A video interview, Nesha Sanghavi talks about her career path, what she does on the job, and the keys to success managing an Internet store. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

LAP-EC-011,  Its the Law (Supply and Demand) (Download) Business Basics, Business Functions, Economics, Free Enterprise, Pricing
Price: $68.00
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MBA Research Item #: LAP-EC-011 -

Your students might think they understand supply and demand, but do they know about buyer’s and seller’s markets, achieving equilibrium, and elastic and inelastic demand? It’s the Law will teach them all these concepts and more! They’ll learn all about how supply and demand work together and affect every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that...

LAP-EC-012, When More Is Less (Functions of Prices) (Download) Economics, Business Basics, Business Functions, Pricing, Marketing
Price: $68.00
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MBA Research Item #: LAP-EC-012 -

Can your students explain why they pay what they do for products and services? Or how supply and demand influence prices? Most likely, they haven’t given the concept of price much thought. This LAP helps your students learn why prices are important; the functions of prices; how prices are determined; and how consumers, businesses, and resource owners use prices to make economic decisions every day. LAPs are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-PI-002, The Price Is Right (Nature of Pricing) (Download) Marketing
Price: $68.00
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MBA Research Item #: LAP-PI-002 -

What makes an effective price? There’s no single factor, which means that pricing is much more difficult than simply placing a tag on an item! With this LAP, your students will learn about all the work that goes into each pricing decision, as well as how pricing affects every element of the marketing mix. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

LAP-PI-003, Make Cents (Factors Affecting Selling Price) (Download) Pricing, Marketing
Price: $68.00
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MBA Research Item #: LAP-PI-003 -

Every business goes through a unique process for pricing products. Pricing objectives differ for each company and price is affected by everything from economic conditions to competition in the marketplace. Teach your students what factors go into a product’s final selling price, what expenses the price needs to cover, and how companies use selling price to reach their goals.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-PI-006, Tipping Point (Calculating Break-Even Point) (Download) LAP-PI-004, Pricing, Marketing, Budgeting, Recordkeeping, Financing, Math Applications
Price: $68.00
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MBA Research Item #: LAP-PI-006 -

Calculating the break-even point is a valuable skill that all businesses need, so help your students learn all about it with Tipping Point! This LAP teaches students how to calculate the break-even point—step by step—and explains to students how calculating breakeven can help every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

LAP-PI-047, Gauge Your Prices (Pricing the Sport/Event Product) (Download) LAP-PI-007, Pricing, Sports Marketing
Price: $68.00
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MBA Research Item #: LAP-PI-047 -

Many sport and event consumers look for prices that give them the most bang for their buck. Others are willing to pay top dollar for an elite product or to attend a big event. Teach your students the many factors that help marketers determine and establish prices for sport/event products. Gauge Your Prices (Pricing the Sport/Event Product) explains price’s power to distinguish products, segment the market, and convince consumers to buy. This LAP includes information, activities, examples,...

Long Live Walmart: A Debate
Price: $169.95
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Films Media Group Item #: DVD-17-006 -

As the largest retail company and private employer in the United States, Walmart has long been a target for critics of corporate expansion. The big-box company, they argue, has pushed locally owned stores out of business and mistreated its employees. Defenders, however, argue that Walmart has provided millions of consumers with low-cost goods and given decent jobs to countless low-skilled workers. Has Walmart been good for America? Click here for a preview clip. ...

Supermarket Secrets, Series 2 (3 DVD)
Price: $900.00
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Films Media Group Item #: DVD-17-004 -

The landscape of British supermarkets is changing. The big five supermarkets once ruled the high street, and their ubiquitous megastores could be found in every British town. But times, shopping trends and customer needs are transforming. Customer loyalty is fading, online shopping is on the rise, convenience is king and there’s a price war like never before. Supermarkets have had to change their tactics—and fast. Which new trade secrets, technological innovations, and marketing strategies...

Youre Soaking In It
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Films Media Group Item #: DVD-17-005 -

Advertising as we knew it is dead. The new age of big data advertising is rooted in hard science, complicated math, and high technology. What was once best guesses and creative leaps, is now precise, targeted surveillance. With no regulations on the books, companies are free to compile reams of personal data on anyone who accesses the internet. Industry insiders are calling this new world of advertising "the wild west." This program reveals the behind—the—scenes process of collecting personal...