Just as people have personal goals and ambitions, businesses
have their own goals for corporate success. One way that companies measure
their progress toward their goals is by evaluating their strengths, weaknesses,
opportunities, and threats (SWOT). In this LAP, students will learn how to
conduct a SWOT analysis for their own companies as well as the benefits of SWOT
analysis for long-term success. In the activities, students will have the
opportunity to conduct SWOT analyses for real-life businesses.
LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about SWOT analysis, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 21 slides.
"I enjoy the links to current materials (articles & videos). I could easily use the video links during the lecture to enhance the discussion as the material is presented." - Shelli Ray, Blue Springs South High School, MO