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    Teaching Business and Marketing Essentials? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which include 29 complete LAPs and PowerPoints hand-picked for use in the MBA Research Business and Marketing Essentials course. Course Guide included! This package is based on the Standard Business and Marketing Essentials course. Additional LAP materials may be required for the Accelerated or Honors-Ready version of the course. Reference the course guide for a list of titles for the advanced versions.

    Each complete LAP module includes a student handout (with CopyIT! permission) as well as an instructor section featuring a comprehensive discussion guide, complete practice- (short-answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more. Bring your discussions to life with the included PowerPoints featuring a broad range of graphics to help keep students interested.

    Titles included in this package (see individual catalog numbers for more information):

    • LAP-CR-001, Accentuate the Positive (Nature of Customer Relations), ©15
    • LAP-EC-002, Risk Rewarded (Factors Affecting Profit), ©17
    • LAP-EC-003, Lose, Win, or Draw (Business Risk), ©19
    • LAP-EC-006, Are You Satisfied? (Economics and Economic Activities), ©16
    • LAP-EC-008, Ready, Set, Compete! (Competition), ©15
    • LAP-EC-010, Get the Goods on Goods and Services (Economic Goods and Services), ©15
    • LAP-EC-011, It’s the Law (Supply and Demand), revised, ©19
    • LAP-EC-012, When More Is Less (Functions of Prices), ©17
    • LAP-EC-013, Use It (Economic Utility), revised, ©19
    • LAP-EC-014, Be Resourceful (Economic Resources), ©16
    • LAP-EC-015, People Power (The Private Enterprise System), revised, ©19
    • LAP-EC-017, Who’s the Boss? (Economic Systems), ©16
    • LAP-EC-070, Business Connections (Business and Society), ©15 (formerly LAP-EC-020)
    • LAP-EC-071, Strictly Business (Business Activities), ©19 (formerly LAP-EC-019)
    • *LAP-EI-123, Rules to Live By (Nature of Ethics), ©16
    • *LAP-EI-124, What’s the Situation? (Reasons for Ethical Dilemmas), ©16
    • *LAP-EI-125, Make the Right Choice (Recognizing and Responding to Ethical Dilemmas), ©16
    • LAP-FI-007, Money Matters (Nature of Finance), ©14
    • LAP-FI-009, By the Numbers (The Need for Financial Information), ©14
    • LAP-FI-085, Show Me the Money (Nature of Accounting), ©17 (formerly LAP-FI-005)
    • LAP-HR-035, People Pusher (Nature of Human Resources Management), ©15
    • LAP-NF-004, TECH-tastic (Technology’s Impact on Business), ©17
    • LAP-NF-110, In the Know (Nature of Information Management), ©16 (formerly LAP-NF-003)
    • LAP-MK-004, Have It Your Way (Nature of Marketing), ©16
    • LAP-OP-189, Smooth Operations (Nature of Operations), ©16 (formerly LAP-OP-003)
    • LAP-PD-002, Brand Me (Personal Appearance), ©19 (formerly LAP-PD-005)
    • LAP-PD-025, Go For It! (Careers in Business), ©19 (formerly LAP-PD-015)
    • LAP-PD-252, Don't Cheat the Chain (Following Chain of Command), ©18
    • LAP-SM-003, Manage This! (Concept of Management), ©15

    *Free! We are indebted to the Daniels Fund for its support of many curriculum and instructional tools throughout our store. This special pricing requires completion of a brief survey that will help us measure impact of these free materials.

    For online access to all current LAPs, plus additional material as it becomes available, see the MBA Learning Center. 300+ modules, including PowerPoints.

      Overall Customer Rating of 1 Reviews:

      Ethical Leadership Course Guide 1 & 2

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      Received this title at the beginning of the summer. I've incorporated the information into my courses and look forward to using this fall in the classroom.



      Keep the great information coming!