Price: $1,222.00


    Teaching Business and Marketing Essentials? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which includes 29 complete LAPs and PowerPoints hand-picked for use in the MBA Research Business and Marketing Essentials course. Course Guide included! This package is based on the required course content. Reference the course guide for a list of supplemental course content, available for purchase individually.

    Each complete LAP module includes a student handout (with CopyIT! permission) as well as an instructor section featuring a comprehensive discussion guide, complete practice- (short-answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more. Bring your discussions to life with the included PowerPoints featuring a broad range of graphics to help keep students interested.

    Titles included in this package (see individual catalog numbers for more information):

    • LAP-CR-003, Accentuate the Positive (Nature of Customer Relations), ©20 (formerly LAP-CR-001)
    • LAP-EC-002, Risk Rewarded (Factors Affecting Profit), ©17
    • LAP-EC-003, Lose, Win, or Draw (Business Risk), ©19
    • LAP-EC-006, Are You Satisfied? (Economics and Economic Activities), ©16
    • LAP-EC-011, It’s the Law (Supply and Demand), revised, ©19
    • LAP-EC-012, When More Is Less (Functions of Prices), ©17
    • LAP-EC-013, Use It (Economic Utility), revised, ©19
    • LAP-EC-014, Be Resourceful (Economic Resources), ©16
    • LAP-EC-015, People Power (The Private Enterprise System), revised, ©19
    • LAP-EC-017, Who’s the Boss? (Economic Systems), ©16
    • LAP-EC-070, Business Connections (Business and Society), revised, ©21
    • LAP-EC-071, Strictly Business (Business Activities), ©19 (formerly LAP-EC-019)
    • *LAP-EI-123, Rules To Live By (Nature of Ethics), revised, ©20
    • *LAP-EI-124, What’s the Situation? (Reasons for Ethical Dilemmas), revised, ©20
    • *LAP-EI-125, Make the Right Choice (Recognizing and Responding to Ethical Dilemmas), revised, ©20
    • LAP-EC-902, Get the Goods on Goods and Services (Economic Goods and Services), ©21 (formerly LAP-EC-010
    • LAP-EC-912, Ready, Set, Compete! (Competition), ©21 (formerly LAP-EC-008)
    • LAP-FI-085, Show Me the Money (Nature of Accounting), ©17 (formerly LAP-FI-005)
    • LAP-FI-354, Money Matters (Role of Finance), ©20 (formerly LAP-FI-007)
    • LAP-FI-579, By the Numbers (The Need for Financial Information), ©20 (formerly LAP-FI-009)
    • LAP-HR-410, People Pusher (Nature of Human Resources Management), ©21 (formerly LAP-HR-035)
    • LAP-MK-004, Have It Your Way (Nature of Marketing), ©16
    • LAP-NF-004, TECH-tastic (Technology’s Impact on Business), ©17
    • LAP-NF-110, In the Know (Nature of Information Management), ©16 (formerly LAP-NF-003)
    • LAP-OP-189, Smooth Operations (Nature of Operations), ©16 (formerly LAP-OP-003)
    • LAP-PD-025, Go For It! (Careers in Business), ©19 (formerly LAP-PD-015)
    • LAP-PD-066, Own Your Own (Career Opportunities in Entrepreneurship), ©16 (formerly LAP-PD-004)
    • *LAP-PD-250, Do You Follow? (Adhering to Company Protocols and Policies), ©18
    • LAP-PD-252, Don't Cheat the Chain (Following Chain of Command), ©18
    • LAP-SM-001, Manage This! (Concept of Management), ©21 (formerly LAP-SM-003)

    *Free! We are indebted to the Daniels Fund for its support to bring these materials to you free of charge. This special pricing requires completion of a brief survey that will help us measure impact of these free materials.

    For online access to all current LAPs, plus additional material as it becomes available, see the MBA Learning Center. 300+ modules, including PowerPoints.