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    Teaching Marketing Applications? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which include 28 complete LAPs hand-picked for use in the MBA Research Marketing Applications course. Course Guide included! This LAP package is based on the Standard Marketing Applications course. Additional LAP materials may be required for the Accelerated or Honors-Ready version of the course. Reference the course guide for a list of titles for the advanced versions.

    Each complete LAP module includes a student handout (with CopyIT! permission) as well as an instructor section featuring a comprehensive discussion guide, complete practice- (short-answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more. Bring your discussions to life with the included PowerPoints featuring a broad range of graphics to help keep students interested.

    Titles included in this package (see individual catalog numbers for more information):

    • LAP-IM-002, Get the Facts Straight (Marketing-Information Management), revised, ©16
    • LAP-IM-010, Seek and Find (Marketing Research), ©17 (formerly LAP-IM-005)
    • LAP-IM-017, Hunting and Gathering (Data-Collection Methods), ©15
    • *LAP-IM-025, Info With Integrity (Ethics in Marketing-Information Management), ©18
    • LAP-IM-184, Data Diving (Identifying Marketing Data), ©17 (formerly LAP-IM-011)
    • LAP-IM-281, What’s the Source? (Obtaining Marketing-Research Data), ©19 (formerly LAP-IM-015)
    • LAP-IM-282, What’s the Problem? (Marketing Research Problems), ©17 (formerly LAP-IM-013)
    • LAP-IM-284, Better by Design (Marketing Research Designs), ©17 (formerly LAP-IM-014)
    • LAP-IM-285, Take Your Pick (Nature of Sampling Plans), ©19 (formerly LAP-IM-016)
    • LAP-MK-014, Cause and Effect (Buying Behavior), ©19 (formerly LAP-MK-006)
    • LAP-MK-015, Act Now! (Employee Actions and Company Goals), ©19 (formerly LAP-MK-002)
    • LAP-MK-019, Just Do It...Right (Company Actions and Results), ©19 (formerly LAP-MK-003)
    • LAP-MP-007, A Winning Plan (Nature of Marketing Plans), ©16 (formerly LAP-MP-001)
    • LAP-PI-002, The Price Is Right (Nature of Pricing), revised, ©15
    • LAP-PI-003, Make Cents (Factors Affecting Selling Price), revised, ©16
    • LAP-PM-003, Mix and Match (The Nature of the Product Mix), revised, ©15
    • LAP-PM-004, Promises, Promises (Warranties and Guarantees), revised, ©17
    • LAP-PM-006, It’s a Brand, Brand, Brand World! (Nature of Product Branding), revised, ©15
    • LAP-PM-007, Protect and Serve (Consumer Protection), ©14
    • LAP-PM-008, Raise the Bar (Grades and Standards), revised, ©17
    • LAP-PM-017, Rapping Up Products (Nature of Product/Service Management), revised, ©15
    • LAP-PM-019, Getting Piece of Mind (Factors Used to Position Products/Services), ©14
    • LAP-PM-020, Corporate Identity (Nature of Corporate Branding), ©15
    • LAP-PM-024, Get a Life (Cycle) (Product Life Cycles), ©19 (formerly LAP-PM-018)
    • *LAP-PM-040, Safe and Sound (Ethics in Product/Service Management), ©18
    • LAP-PM-127, Unleash Your Mind (Techniques for Generating Product Ideas), ©17 (formerly LAP-PM-011)
    • LAP-PR-001, Spread the Word (Nature of the Promotional Mix), revised, ©17
    • LAP-PR-003, Ad-quipping Your Business (Types of Advertising Media), revised, ©16

    *Free! We are indebted to the Daniels Fund for its support of many curriculum and instructional tools throughout our store. This special pricing requires completion of a brief survey that will help us measure impact of these free materials.

    For online access to all current LAPs, plus additional material as it becomes available, see the MBA Learning Center. 300+ modules, including PowerPoints.