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LAP-EN-038, Explore the Possibilities (Conducting Feasibility Studies) (Download) Entrepreneurship, Management, Research, Marketing Research
Price: $68.00
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MBA Research Item #: LAP-EN-038 -

Businesses and entrepreneurs must test their ideas before jumping in feet-first. They accomplish this task by conducting feasibility studies. Teach your students about feasibility studies—why businesses conduct them, what they include, and the benefits they provide. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about feasibility studies, a (So...

LAP-IM-010, Seek and Find (Marketing Research) (Download) Information Management, Marketing, LAP-IM-005
Price: $68.00
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MBA Research Item #: LAP-IM-010 -

Seek and Find explores the crucial role that marketing research plays in business decision-making and describes the steps involved in the marketing research process. The importance of research identifying target markets, trends, preferred product features, and pricing is illustrated with examples from corporate giants Apple, Taco Bell, Lego, and Hershey. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

LAP-IM-012, Data Do It (Need for Marketing Data) (Download) Information Management, Market Research, Marketing
Price: $68.00
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MBA Research Item #: LAP-IM-012 -

Decision making requires data. Marketers must determine who will buy a product, how they will promote it, how much it will cost, where they will sell it, and so on. Teach your students about the types of data that marketers need for effective decision making; where they locate data; how they use data; and how data usage can impact business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with...

LAP-IM-017, Hunting and Gathering (Data-Collection Methods) (Download) Information Management, Marketing, Research
Price: $68.00
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MBA Research Item #: LAP-IM-017 -

Interviews, focus groups, surveys, Internet tracking, and more—marketing researchers use a variety of qualitative and quantitative methods to collect the data they need. This LAP guides students through these methods—what they are, how they work, and their advantages and disadvantages. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about...

LAP-IM-025, Info With Integrity (Ethics in Marketing-Information Management) (Download)
Price: $68.00
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MBA Research Item #: LAP-IM-025 -

Marketers have to follow certain guidelines to make sure they are managing information efficiently and effectively. One way that they can do so is by following ethical principles. Info With Integrity (Ethics in Marketing-Information Management) is all about the importance of ethics when handling marketing information. It includes specific, relevant ethical conflicts in marketing-information management. The detailed examples and interactive activities will help students grasp this challenging...

LAP-IM-184, Data Diving (Identifying Marketing Data) (Download) Information Management, Marketing, LAP-IM-011
Price: $68.00
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MBA Research Item #: LAP-IM-184 -

Many types of data, such as customer data, competitor data, sales data, and more, are essential for informed marketing decision making. Thriving businesses take the time and effort to gather and analyze these data and use them to their best advantage. Teach your students how to identify useful marketing data from both internal and external sources. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

LAP-IM-281, Whats the Source? (Obtaining Marketing-Research Data) (Download) LAP-IM-015, Information Management
Price: $68.00
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MBA Research Item #: LAP-IM-281 -

Each marketing-research project is different. However, they are all the same in at least one aspect—they all require researchers to obtain data. Teach your students about primary and secondary marketing-research data, why they are used, and the advantages and disadvantages of each.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about obtaining...

LAP-IM-284, Better by Design (Marketing Research Designs) (Download) LAP-IM-014
Price: $68.00
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MBA Research Item #: LAP-IM-284 -

Marketing researchers create their designs with the end goal in mind. Better by Design will help your students understand the importance of choosing the most effective research designs to acquire the needed information. This LAP discusses exploratory, descriptive, and causal research designs, presenting marketing research examples from Coca-Cola, DeWALT Tools, Frito-Lay, and more. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

LAP-MP-003, Have We Met? (Market Identification) (Download) Market Planning, Marketing
Price: $68.00
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Availability: In Stock
MBA Research Item #: LAP-MP-003 -

Do your students understand the word “market,” and how it is used to describe mass groups of consumers as well as smaller, more specific groups? Can they benefit from understanding how marketers use information to locate and identify specific consumers based on demographic, geographic, psychographic, and behavioral traits? The LAP Have We Met? explains mass marketing and market segmentation with examples from Adidas, the NBA, and the Massachusetts Institute of Technology, as well as...