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LAP-CM-001, Chart Your Channels (Channel Management) (Download) CM:001, LAP-CM-002, Marketing
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MBA Research Item #: LAP-CM-001 -

Channels of distribution move products from manufacturers to consumers. This LAP explores what activities must occur in these channels as well as what it takes to ensure their efficiency and effectiveness. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about channel management, a (So What?) discussion of why it's...

LAP-CM-003, Channel It (Channels of Distribution) (Download) CM:003, Marketing, Channel Management, LAP-CM-001
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MBA Research Item #: LAP-CM-003 -

Channels of distribution save time and money, and they allow us to enjoy a variety of products from around the world. Help your students discover more about these channels—who participates in them, how they work, and the benefits they provide. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about channels of distribution, a (So What?) discussion...