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LAP-PM-007, Protect and Serve (Consumer Protection) (Download) Product Management, Product Planning, Branding, Consumer Economics, Safety
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MBA Research Item #: LAP-PM-007 -

In today’s world, there are millions and millions of consumer products available. Along with the many benefits these products provide, there are potential risks to the people who use them. Consumer-protection measures attempt to minimize these risks as much as possible. Teach your students about the need for consumer protection and the steps that businesses and the government take to keep consumers safe. LAPs are comprehensive instructional packages that include all elements of a...

LAP-PM-008, Raise the Bar (Grades and Standards) (Download) Product Management, Product Planning, Branding, Consumer Economics
Price: $68.00
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MBA Research Item #: LAP-PM-008 -

Many types of data, such as customer data, competitor data, sales data, and more, are essential for informed marketing decision making. Thriving businesses take the time and effort to gather and analyze these data and use them to their best advantage. Teach your students how to identify useful marketing data from both internal and external sources. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...