Products 1-22 of 22
Show
LAP-CR-006, Share the Promise (Identifying Brand Promise) (Download) Product Management, Product Planning, Branding, Customer Relations
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-CR-006 -

Delivering a company’s brand promise requires focus and support from every employee. Teach your students about the power of brand promise and how they can help their businesses succeed in keeping it. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about identifying brand promise, a (So What?) discussion of why it's important to learn, and a...

LAP-OP-008, Take Control (Quality-Control Measures) (Download) Operations, Branding, Product Management, Product Planning
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-OP-008 -

Quality control might not seem glamorous, but without it, exciting products and flashy marketing campaigns are pointless. Teach your students about the quality-control methods and measures that contribute to customer satisfaction and business success. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about quality-control measures, a (So What?)...

LAP-PD-126, Ideas in Action (Innovation Skills) (Download) Professional Development, Entrepreneurship, LAP-PD-018
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PD-126 -

Innovation. It drives business and economic growth. Businesses create, design, and redesign to compete in today’s changing market. This LAP, Ideas in Action (Innovation Skills), will teach your students the importance of innovation and how companies achieve it. Videos and activities expose students to some inventive products from the past as well as the newer innovations of 4D printing, autonomous driving, and virtual reality.LAPs are comprehensive instructional packages that include all...

LAP-PM-001, Customer Service Supersized (The Role of Customer Service in Positioning/Image) (Download) Product Management, Product Planning, Branding
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-001 -

Customer service can help a company stand out above the competition and make a lasting impression on customers. Clearly, it’s important for a business’s success! This LAP explains how to focus on customers, use technology, offer great internal service, and study the competition to provide customer service that helps a business thrive. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-PM-003, Mix and Match (The Nature of the Product Mix) (Download) Product Management, Product Planning, Branding
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-003 -

Deciding what products to offer is one of the most important decisions a company makes. Whether a business is adding a new product line or altering a product it already makes, a lot goes into product-mix decisions. This LAP explains the dimensions of the product mix and shows how product-mix strategies work. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes...

LAP-PM-004, Promises, Promises (Warranties and Guarantees) (Download) Product Management, Product Planning, Branding, Customer Service
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-004 -

In a teen’s world full of wireless smartphones, headphones, and laptops, warranties and guarantees are important. But what is guaranteed exactly? Do your students understand how warranties and guarantees benefit them and the businesses that provide them? Check out the LAP Promises, Promises (Warranties and Guarantees), with examples from Apple, Craftsman Tools, and Fairfield Inn & Suites, to help your students understand the basics of these agreements, how the law regulates them, and much...

LAP-PM-006, Its a Brand, Brand, Brand World! (Nature of Product Branding) (Download) Product Management, Product Planning, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-006 -

Product brands don’t simply appear—there’s a lot of time, money, and creativity behind each brand on the market! This LAP explains brand strategies and the components of a good brand name. It also details the important stages of the branding process. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about product branding, a (So What?) discussion...

LAP-PM-007, Protect and Serve (Consumer Protection) (Download) Product Management, Product Planning, Consumer Economics, Safety, Business Law
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-007 -

Consumer protection measures attempt to minimize the risks of purchasing and using consumer products. Teach your students about the need for consumer protection and the steps that businesses and the government take to keep consumers safe. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about consumer protection, a (So What?) discussion of why...

LAP-PM-008, Raise the Bar (Grades and Standards) (Download) Product Management, Product Planning, Branding, Consumer Economics
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-008 -

Many types of data, such as customer data, competitor data, sales data, and more, are essential for informed marketing decision making. Thriving businesses take the time and effort to gather and analyze these data and use them to their best advantage. Teach your students how to identify useful marketing data from both internal and external sources. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

LAP-PM-010, Build Your Corporate Brand...Before Someone Builds It for You (The How-Tos of Corporate Branding) (Download) Product Management, Product Planning, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-010 -

It takes a lot more than just a product name and logo to make up a corporate brand! Brand promises, brand personalities, and core values are just a few of the important components that small-business owners must keep in mind when developing brands. This LAP outlines the steps business owners take when creating their own successful corporate brands. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout...

LAP-PM-014, Permission Granted (Developing a Sport/Event Licensing Program) (Download) Product Management, Product Planning, Branding, Sports Marketing, Business Law
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-014 -

Marketers in charge of developing sport/event licensing programs must do so with a great deal of care. Show students the main legal considerations involved, and give them a crash course on trademark basics. Take them on a guided tour through the process, teaching them how to select licensees and draft license agreements. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. The Complete LAP includes an 8-page, full-color handout for...

LAP-PM-017, Rapping Up Products (Nature of Product/Service Management) (Download) Product Management, Product Planning, Branding, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-017 -

Businesses of all sizes must learn how to manage their products and services if they want to be successful. This LAP explains the role that product/service management plays in marketing and describes how product/service managers help their companies get ahead. The LAP also shows the benefits that companies will get from product/service management and three main phases of the management process. LAPs are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-PM-019, Getting Piece of Mind (Factors Used to Position Products/Services) (Download) Product Management, Product Planning, Branding, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-019 -

Every product needs a position! Using positioning, marketers show customers how a product is unique and different from all its competitors. Teach your students about this important marketing activity.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about factors used to position products/services, a (So What?) discussion of why it's important to...

LAP-PM-020, Corporate Identity (Nature of Corporate Branding) (Download) Product Management, Product Planning
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-020 -

What do brand identities, brand values, and brand personalities have in common? They’re all important parts of corporate brands. Building a corporate brand is an essential part of a business’s success! This LAP explains what corporate brands are and how companies tell their corporate brand stories.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information...

LAP-PM-024, Get a Life (Cycle) (Product Life Cycles) (Download) LAP-PM-018, Product Management, Product Planning, Branding
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-024 -

Just like living things, products on the market experience a life cycle. In this LAP, students will learn the characteristics of each stage of the product life cycle as well as various marketing techniques used by companies during each stage. In the Gray Zone, students will consider the ethicality of selling products in foreign countries with less stringent employment, health, and safety regulations to boost profits on products in later stages of their life cycles. LAPs are comprehensive...

LAP-PM-040, Safe and Sound (Ethics in Product/Service Management) (Download) Emotional Intelligence, Workplace, Co-op
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-040 -

Between choosing wording for labels, selecting packaging materials, and monitoring product quality, product managers often face serious ethical dilemmas. In this LAP, students will examine several common ethical issues that product managers deal with on a daily basis – and gain an in-depth understanding of the importance of ethical behavior in product/service management. In the Gray Zone, students will consider the case of a product manager who is facing pressure to label a new product with...

LAP-PM-079, More Than a Ticket (Elements of Sport/Event Product) (Download) LAP-PM-015, Product Management, Branding, Sports Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-079 -

Footballs, jerseys, concerts, and conventions are just a few of a wide range of sport/event products. The variety of these and other sport/event products, along with their unique characteristics, make sport/event marketing an interesting and challenging task. More Than a Ticket (Elements of Sport/Event Product) uses activities, videos, and more to teach students about special considerations when marketing sports, events, and other sport/event products. LAPs are comprehensive instructional...

LAP-PM-127, Unleash Your Mind (Techniques for Generating Product Ideas) (Download) Product Management, Product Planning, LAP-PM-011
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-127 -

Businesses depend on new product ideas to help them anticipate and respond to market changes, stay ahead of the competition, and replace old products. But where do they look for inspiration? Businesses generate new ideas using techniques such as brainstorming, mind mapping, attribute listing, and many more. Use this LAP to help your students understand the importance of ideation to businesses, sources of new product ideas, and creative-thinking strategies. LAPs are comprehensive instructional...

LAP-PM-139, Sign Here: Licensing for Profit (Licensing in Sport/Event Marketing) (Download) LAP-PM-012, Product Management, Product Planning, Branding
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-139 -

Licensed sport products are around us every single day. This LAP teaches your students how the licensing system works, why trademarks are important, and how licensing differs from branding, sponsorship, or endorsement. This LAP will also help your students understand the differences between a licensor and a licensee, as well as the advantages and disadvantages of being both. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-PM-140, Play the Name Game (Celebrity Endorsements) (Download) LAP-PM-013, Product Management, Branding, Sports Marketing, Promotion, Advertising
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-140 -

In today’s competitive market, businesses want to stand out and be noticed, and one great way to do so is with celebrity endorsements. Use this LAP to show your students why businesses spend millions to have superstars promote their products. Play the Name Game (Celebrity Endorsements) will teach your students types of endorsements, advantages and disadvantages of celebrity endorsement, and ways in which celebrities make consumers pay attention and buy promoted products. This LAP includes...

LAP-PM-272, Stand Out (Unique Selling Proposition) (Download) LAP-PM-016, Product Management, Product Planning, Branding, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-272 -

A unique selling proposition shows a company’s special niche in the marketplace. Teach your students about USPs—what they are, why they’re important, and how to create them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about unique selling propositions, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case...

LAP-PR-175, Scoring Customers Through Sponsorships (Sport/Event Sponsorships) (Download) LAP-PR-017, Promotion, Sports Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PR-175 -

Events of all types depend on sponsors for support. However, sponsors benefit too! Scoring Customers Through Sponsorships (Sport/Event Sponsorships) explains the many benefits that sponsors receive. This LAP also explains the risks sponsors face and how they carefully select and pursue beneficial sport/event sponsorships. Activities, videos, and much more teach students how sponsorships can be a win-win—providing benefits for sponsors and for sport/event organizations.LAPs are comprehensive...