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LAP-CM-001, Chart Your Channels (Channel Management) (Download) CM:001, LAP-CM-002, Marketing
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MBA Research Item #: LAP-CM-001 -

Channels of distribution move products from manufacturers to consumers. This LAP explores what activities must occur in these channels as well as what it takes to ensure their efficiency and effectiveness. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about channel management, a (So What?) discussion of why it's...

LAP-CM-003, Channel It (Channels of Distribution) (Download) CM:003, Marketing, Channel Management, LAP-CM-001
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MBA Research Item #: LAP-CM-003 -

Channels of distribution get products where they need to go. Teach your students about these channels—who participates in them, how they work, and the benefits they provide. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about channels of distribution, a (So What?) discussion of why it's important to learn, ideas...

LAP-CM-006, The Right Path (Ethics in Channel Management) (Download) CM:006, Management, Ethics
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MBA Research Item #: LAP-CM-006 -

The Right Path (Ethics in Channel Management) introduces students to important channel management concepts and the numerous ethical considerations within. This LAP explains the importance of ethics in channel management, ethical issues associated with channel management, and ethical practices that marketers can employ when overseeing the movement of goods into the hands of consumers. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

LAP-CR-001, Share the Promise (Identifying Brand Promise) (Download) LAP-CR-006, CR:001, Product Management, Product Planning, Branding, Customer Relations
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MBA Research Item #: LAP-CR-001 -

Successful companies make brand promises to their customers and fulfill them over time. Teach your students about the power of brand promise and their role in keeping it. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about identifying brand promise, a (So What?) discussion of why it's important to learn, and a...

LAP-EC-071, Strictly Business (Business Activities) (Download) EC:071, LAP-EC-019, Business Basics, Business Functions, Economics
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MBA Research Item #: LAP-EC-071 -

Just as the human body needs to accomplish certain activities to live and maintain health, companies need to engage in primary business activities to survive—and thrive. In this LAP, students will discover the core business activities of financial analysis, human resources management, information management, marketing, operations, and strategic management. Students will also learn about the interdependence of these activities and how they shift and adapt during changing circumstances. LAPs...

LAP-EC-906, When More Is Less (Functions of Prices) (Download) LAP-EC-012, EC:006, Economics, Business Basics, Business Functions, Pricing, Marketing
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MBA Research Item #: LAP-EC-906 -

Why do we pay what we do for the things we buy? Help your students understand the importance of price, the functions of relative prices (information, incentives, and rationing), and the impact of supply and demand on the prices we pay for products and services. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

LAP-IM-001, Get the Facts Straight (Marketing-Information Management) (Download) LAP-IM-002, IM:001, Marketing
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MBA Research Item #: LAP-IM-001 -

Marketing information is essential for business success. Businesses use marketing information to make educated decisions, solve problems efficiently, and plan for the future. And where do businesses get this information? From marketing information systems. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

LAP-IM-010, Seek and Find (Marketing Research) (Download) IM:010, Information Management, Marketing, LAP-IM-005
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MBA Research Item #: LAP-IM-010 -

Seek and Find explores the crucial role that marketing research plays in business decision-making and describes the steps involved in the marketing research process. The importance of research identifying target markets, trends, preferred product features, and pricing is illustrated with examples from corporate giants such as Apple, Taco Bell, and the LEGO Group. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-IM-012, Data Do It (Need for Marketing Data) (Download) IM:012, Information Management, Market Research, Marketing
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MBA Research Item #: LAP-IM-012 -

Teach your students about the types of data that marketers need for effective decision-making, where marketers can locate data, how marketers use data, and how data usage can impact business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the need for marketing data, a (So What?) discussion of why it's...

LAP-IM-025, Info With Integrity (Ethics in Marketing-Information Management) (Download) IM:025
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MBA Research Item #: LAP-IM-025 -

Marketers have to follow certain guidelines to make sure they are managing information efficiently and effectively. One way that they can do so is by following ethical principles. Info With Integrity (Ethics in Marketing-Information Management) is all about the importance of ethics when handling marketing information. It includes specific, relevant ethical conflicts in marketing-information management. The detailed examples and interactive activities will help students grasp this challenging...

LAP-IM-184, Data Diving (Identifying Marketing Data) (Download) IM:184, Information Management, Marketing, LAP-IM-011
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MBA Research Item #: LAP-IM-184 -

Many types of data, such as customer data, competitor data, sales data, and more, are essential for informed marketing decision-making. Teach your students how to identify useful marketing data from both internal and external sources. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about identifying marketing data, a...

LAP-IM-281, Whats the Source? (Obtaining Marketing-Research Data) (Download) IM:281, LAP-IM-015, Information Management
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MBA Research Item #: LAP-IM-281 -

Each marketing-research project is different. However, they are all the same in at least one aspect—they all require researchers to obtain data. What's the Source? (Obtaining Marketing-Research Data) will teach your students about primary and secondary marketing-research data, why they are used, and the advantages and disadvantages of each.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-IM-282, What’s the Problem? (Marketing Research Problems) (Download) IM:282, LAP-IM-013, Information Management
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MBA Research Item #: LAP-IM-282 -

Market research data definitely help businesses solve problems. But before businesses can collect these data, they must first identify the actual problem they are trying to solve. Use this LAP to help your students understand how businesses identify the root causes of problems so effective research objectives can be developed.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

LAP-IM-284, Better by Design (Marketing Research Designs) (Download) IM:284, LAP-IM-014
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MBA Research Item #: LAP-IM-284 -

Marketing researchers create their designs with the end goal in mind. Better by Design (Marketing Research Designs) will help your students understand the importance of choosing the most effective research designs to acquire the needed information. This LAP discusses exploratory, descriptive, and causal research designs, presenting specific marketing research examples to increase student understanding. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

LAP-IM-285, Take Your Pick (Nature of Sampling Plans) (Download) IM:285, LAP-IM-016, Information Management, Marketing
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MBA Research Item #: LAP-IM-285 -

When marketers undertake a marketing research project, one of their top priorities is to obtain clear and accurate data. They know that a “slice” of the population—a sample—can represent the whole quite precisely. LAP-IM-285—Take Your Pick (Nature of Sampling Plans) teaches students why and when marketers use sampling and helps students discover different types of sampling designs. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

LAP-IM-289, Hunting and Gathering (Data Collection Methods) (Download) IM:289, Information Management, Marketing, Research, LAP-IM-017
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MBA Research Item #: LAP-IM-289 -

Marketing researchers need data about how customers think and feel as well as hard numbers and statistics. This LAP outlines the various data collection methods that marketers use—what they are, how they work, and their advantages and disadvantages. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about data...

LAP-MK-002, Work the Big Seven (Marketing Functions) (Download) LAP-MK-001,MK:002
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MBA Research Item #: LAP-MK-002 -

LAP-MK-012, The Wide, Wide World of Sports Marketing (Nature of Sports Marketing) (Download) MK:012, LAP-MK-005, LAP-BA-008
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MBA Research Item #: LAP-MK-012 -

Show your students how the growth of sports and sports marketing impacts the world. The Wide, Wide World of Sports Marketing (Nature of Sports Marketing) explains how the popularity of sports has created a diverse industry that impacts everyone from corporate sponsors to soccer parents. Anyone leading an active lifestyle or watching a sporting event can appreciate the fun that sports provide. This LAP includes activities, videos, and supplemented readings to show how sports marketing creates...

LAP-MK-014, Cause and Effect (Buying Behavior) (Download) MK:014, LAP-MK-006, Marketing
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MBA Research Item #: LAP-MK-014 -

Consumers purchase products and services for a variety of reasons—from cultural influences to personal preferences to past experiences. Marketers know that their companies’ success depends on understanding the diverse influences affecting buying behavior and using those influences to their advantage. In Cause and Effect (Buying Behavior), students will discover how final consumers and companies make buying decisions, as well as the practical implications that buying behavior has for...

LAP-MK-015, Act Now! (Employee Actions and Company Goals) (Download) MK:015, LAP-MK-002, Marketing, Work-based Learning, Co-op Work Experience, Community-based Learning
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MBA Research Item #: LAP-MK-015 -

Every business has goals, and every business needs employees to help it reach those goals. Act Now! (Employee Actions and Company Goals) teaches your students about the types of company goals, as well as the general and specific employee actions that can help companies work toward their goals. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

LAP-MK-019, Just Do It...Right (Company Actions and Results) (Download) MK:019, LAP-MK-003, Marketing, Management
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MBA Research Item #: LAP-MK-019 -

In the world of business, one thing leads to another. The actions companies take today will lead to the results, good or bad, that they face tomorrow. Teach your students about positive and negative company actions and results with LAP-MK-019—Just Do It...Right (Company Actions and Results). LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

LAP-MK-901, Have It Your Way! (Nature of Marketing) (Download) LAP-MK-004, MK:001, Business Basics, Business Functions, Business Administration
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MBA Research Item #: LAP-MK-901 -

How would your students define marketing? As advertising? As selling? If so, they’re not alone. But there’s so much more that marketers do to create exchanges in our marketplace. Check out Have It Your Way! to help your students develop an appreciation for all that marketers do for us every day. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

LAP-MP-001, Pick the Mix (Nature of Marketing Strategies) (Download) LAP-MP-002, MP:001, Market Planning
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MBA Research Item #: LAP-MP-001 -

Goals, strategies, and tactics are important whether you’re planning a vacation or marketing products to customers. This LAP shows how marketers choose the best road—or marketing strategy—to get where they need to go. It also explains how the four elements of the marketing mix work together. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

LAP-MP-003, Have We Met? (Market Identification) (Download) MP:003, Market Planning, Marketing
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MBA Research Item #: LAP-MP-003 -

Do your students understand the word “market,” and how it is used to describe mass groups of consumers as well as smaller, more specific groups? Have We Met? (Market Identification) explains mass marketing and market segmentation, with examples from the NBA and the Massachusetts Institute of Technology. It also includes target-marketing activities to engage students in examining consumers’ traits and purchasing motives. LAPs (Learning Activity Packages) are comprehensive instructional packages...

LAP-MP-007, A Winning Plan (Nature of Marketing Plans) (Download) MP:007, Market Planning, LAP-MP-001
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MBA Research Item #: LAP-MP-007 -

Marketing plans are essential tools for success in marketing and in business as a whole. This LAP explains the purpose, benefits, and components of a marketing plan.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of marketing plans, a (So What?) discussion of why it's important to learn, ideas (Make...

LAP-MP-010, Analyze This! (SWOT Analysis) (Download) MP:010, LAP-MP-004, Market Planning, Problem Solving, Decision Making, Management, Marketing, LAP-IM-008
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MBA Research Item #: LAP-MP-010 -

Just as people have personal goals and ambitions, businesses have their own goals for corporate success. One way that companies measure their progress toward their goals is by evaluating their strengths, weaknesses, opportunities, and threats (SWOT). LAP-MP-010 Analyze This! (SWOT Analysis) teaches students how to conduct a SWOT analysis for businesses as well as the benefits of SWOT analysis for long-term success. In the activities, students will have the opportunity to conduct SWOT analyses...

LAP-MP-013, Futurecast (The Nature of Sales Forecasts) (Download) MP:013, LAP-MP-005, Market Planning, Marketing, Sales Management, Selling
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MBA Research Item #: LAP-MP-013 -

Just as weather forecasts help you plan your week, sales forecasts enable businesses to better prepare and plan for the future. This LAP explains the different types of sales forecasts, how they work, factors that influence them, and the ways in which sales forecasting benefits all businesses, from startups to seasoned companies. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a...

LAP-PD-421 Climbing the Digital Ladder (Career Opportunities in Digital Marketing) (Download) digital marketing
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MBA Research Item #: LAP-PD-421 -

Climbing the Digital Ladder (Career Opportunities in Digital Marketing) introduces students to several of the most popular career options in digital marketing. This LAP discusses the types of businesses that need digital marketing professionals, why digital marketing is an exciting career option, and the skills and traits needed to work in the digital marketing field. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-PI-001, The Price Is Right (Nature of Pricing) (Download) LAP-PI-002, PI:001, Marketing
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MBA Research Item #: LAP-PI-001 -

Pricing is much more complicated than simply placing a tag on an item—in fact, many factors play into determining an effective price. With your students, explore what makes pricing effective, who sets pricing, and why pricing objectives are so important. Discover the answers to these questions and more as you learn about the key role that pricing plays in the marketing mix. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

LAP-PI-006, Tipping Point (Calculating Break-Even Point) (Download) PI:006, LAP-PI-004, Pricing, Marketing, Budgeting, Recordkeeping, Financing, Math Applications
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MBA Research Item #: LAP-PI-006 -

Calculating the break-even point is a valuable skill that all businesses need, so help your students learn all about it with Tipping Point (Calculating Break-Even Point)! This LAP teaches students how to calculate the break-even point—step-by-step—and explains how calculating breakeven can help every business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with...

LAP-PI-902, Make Cents (Factors Affecting Selling Price) (Download) LAP-PI-003, PI:002, Pricing, Marketing
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MBA Research Item #: LAP-PI-902 -

Sellers don’t just pull prices out of thin air. Each business goes through its own unique process for pricing products. Teach your students what factors go into a product’s final selling price, what expenses the price needs to cover, and how companies use selling price to reach their goals. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

LAP-PM-017, Serving Up Products (Nature of Product/Service Management) (Download) PM:001, Product Management, Product Planning, Branding, Marketing
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MBA Research Item #: LAP-PM-017 -

Product/Service management is important for all businesses--large, small, and in between! This LAP explains the factors that influence product/service management, the ways that product/service management affects marketing, and the phases of product/service management that all businesses must handle. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-PM-021, Its a Brand, Brand, Brand World! (Nature of Product Branding) (Download) LAP-PM-006, PM:021, Product Management, Product Planning, Marketing
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MBA Research Item #: LAP-PM-021 -

What makes a brand name good? Why is branding so important? And does every product need to be branded? This LAP explains brand strategies and the important stages of the branding process. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about product branding, a (So What?) discussion of why it's important to learn,...

LAP-PM-042, Getting Piece of Mind (Factors Used To Position Products/Services) (Download) PM:042, LAP-PM-019, Product Management, Product Planning, Branding, Marketing
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MBA Research Item #: LAP-PM-042 -

Every product needs a position! Positioning shows customers how a product is unique. Getting Piece of Mind (Factors Used to Position Products/Services) will teach your students about this important marketing activity, detail several different positioning strategies, and explain how the four P’s of marketing can be used to assist with positioning.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-PM-126, Build Your Corporate Brand...Before Someone Builds It for You (The How-Tos of Corporate Branding) (Download) LAP-PM-010, PM:126, Product Management, Product Planning, Marketing
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MBA Research Item #: LAP-PM-126 -

It takes a lot more than just a product name and logo to make up a corporate brand! Brand promises, brand personalities, and core values are just a few of the important components that small-business owners must keep in mind when developing brands. This LAP outlines the steps business owners take when creating their own successful corporate brands. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This...

LAP-PM-153, Permission Granted (Developing a Sport/Event Licensing Program) (Download) PM:153, LAP-PM-014, Product Management, Product Planning, Branding, Sports Marketing, Marketing
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MBA Research Item #: LAP-PM-153 -

Marketers in charge of developing sport/event licensing programs must do so with a great deal of care. In this LAP, students will learn the main legal considerations involved in licensing, including the basics of trademarking. Students will embark on a guided tour through the licensing process, discovering how to select licensees and draft strong license agreements. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-PM-272, Stand Out (Unique Selling Proposition) (Download) PM:272, LAP-PM-016, Product Management, Product Planning, Branding, Marketing
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MBA Research Item #: LAP-PM-272 -

A unique selling proposition (USP) shows a company’s special niche in the marketplace. Stand Out (Unique Selling Proposition) teaches your students about USPs—what they are, why they’re important, and how to create them. This LAP also details how USPs benefit businesses and outlines the process of creating a USP. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with...

LAP-PM-920, Promises, Promises (Warranties and Guarantees) (Download) LAP-PM-004, PM:020, Product Management, Product Planning, Branding, Customer Service
Price: $68.00
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MBA Research Item #: LAP-PM-920 -

In today’s era of rapidly evolving technology, warranties and guarantees are important. But what is guaranteed exactly? Do your students understand how warranties and guarantees benefit them and the businesses that provide them? Check out the LAP Promises, Promises (Warranties and Guarantees), with examples from Apple, Chanel, and Fairfield Inn & Suites, to help your students understand the basics of these agreements, how the law regulates them, and much more! LAPs (Learning Activity Packages)...

LAP-PR-099, Fear Factor (Ethics in Promotion) (Download) PR:099, Ethics
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MBA Research Item #: LAP-PR-099 -

Fear Factor (Ethics in Promotion) introduces students to ethical issues in promotion. This LAP explains how marketers can use ethical principles to hold themselves to a higher standard than the law and explores the benefits of ethical promotional practices. It also offers recommended practices for marketing with ethics in mind. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

LAP-PR-136, Play to the Fans (Building Fan Support) (Download) PR:136, LAP-PR-019, Promotion, Sports Marketing
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MBA Research Item #: LAP-PR-136 -

Show your students how sports/event businesses use PR and publicity to influence public perceptions. The images created by events, sports, and the athletes and entertainers who appear in them have a tremendous impact on fans. Play to the Fans (Building Fan Support) will teach your students the strategies sports/event businesses use to create and maintain a positive image, build goodwill, and manage unpredictable publicity through effective PR efforts. LAPs (Learning Activity Packages) are...

LAP-PR-382, Mission Accomplished (Developing Digital Marketing Campaigns) (Download) PR:382, Promotion, Branding, Marketing
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MBA Research Item #: LAP-PR-382 -

In Mission Accomplished (Developing a Digital Marketing Campaign), students will learn about the nature of digital marketing campaigns and why they are crucial for business success. This LAP also walks students through the steps of developing a digital marketing campaign using an extended example to illustrate key concepts. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

LAP-PR-462, Now Trending (Nature of Digital Marketing) (Download) PR:462, Promotion, Branding, Marketing
Price: $68.00
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MBA Research Item #: LAP-PR-462 -

In Now Trending (Nature of Digital Marketing), students are introduced to the colorful, challenging, and ever-changing world of digital marketing. This LAP walks students through digital marketing’s many activities, purposes, and benefits, as well as several types of digital marketing, including search engine optimization, email marketing, and pay-per-click advertising. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-PR-463, Behind the Screen (Ethics in Digital Marketing) (Download) PR:463, Promotion, Ethics, Marketing
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MBA Research Item #: LAP-PR-463 -

In Behind the Screen (Ethics in Digital Marketing), students will look at the dynamic world of digital marketing through an ethical lens. This LAP includes discussion of why ethics in digital marketing are important, the impact of digital marketing on a company’s reputation, and relevant ethical dilemmas that digital marketers must navigate. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-PR-901, Razzle Dazzle (Nature of Promotion) (Download) LAP-PR-002, PR:001
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MBA Research Item #: LAP-PR-901 -

Businesses, government agencies, special interest groups, and individuals—they all use promotion at one time or another! This LAP explains what makes promotion effective, discusses the benefits of using it, and details the three most common objectives of promotion. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

LAP-PR-902, Know Your Options (Product and Institutional Promotion) (Download) LAP-PR-004,PR:002
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MBA Research Item #: LAP-PR-902 -

Promotion is all around us every day—but what are the types of promotion? How do companies use it to sell products and create an image? What are its benefits and drawbacks? Find out with this LAP!LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about product and institutional promotion, a (So What?) discussion of why...

LAP-SE-883, Whats the Motive? (Determining Buying Motives) (Download) SE:883, Selling, LAP-SE-109
Price: $68.00
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MBA Research Item #: LAP-SE-883 -

Do you remember the last thing you bought? More specifically, do you remember why you bought it? This LAP explores the concept of buying motives⁠—what they are and how they affect everyday life. Students will also learn effective techniques for identifying a prospect’s buying motives that will help them succeed both as a salesperson and a business owner. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....