Price: $68.00


    Each marketing-research project is different. However, they are all the same in at least one aspect—they all require researchers to obtain data. Teach your students about primary and secondary marketing-research data, why they are used, and the advantages and disadvantages of each.

    LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about obtaining marketing-research data, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.

    As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.

    Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 20 slides.


    "I like that the group activities require no real prep and are easy to implement with positive outcomes. I also like the video links - informative, new, entertaining, and short."

    - Lynn Pitchford,
    Tabb High School, VA