Do your students understand the word “market,” and how it is used to describe mass groups of consumers as well as smaller, more specific groups? Have We Met? (Market Identification) explains mass marketing and market segmentation, with examples from the NBA and the Massachusetts Institute of Technology. It also includes target-marketing activities to engage students in examining consumers’ traits and purchasing motives.
LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about market identification, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. Click here for a sample of the student section. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 16 slides.
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"I love using The Gray Zone and Make it Pay, getting the kids to think and not just answer questions." -- Kimberly Hackett, Triton High School (NC)