Call to Action (Ethical Standards in Marketing) explores why ethical and professional standards are essential for modern marketers. This LAP covers the benefits of abiding by these standards and the consequences of going without, as well as common ethical challenges in marketing. It also explains why marketers can struggle to uphold these standards and highlights sources of information they can turn to for guidance.
LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about ethical standards in marketing, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. Click here for a sample of the student section. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 26 slides.
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"The activities are perfect, keeping with today's ethical issues in AI." -Kimberly Hackett, Triton High School (NC)