Curriculum Planning Level: Manager (MN)

A unique selling proposition (USP) shows a company’s special niche in the marketplace. Stand Out (Unique Selling Proposition) teaches your students about USPs—what they are, why they’re important, and how to create them. This LAP also details how USPs benefit businesses and outlines the process of creating a USP. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with...

In Mission Accomplished (Developing a Digital Marketing Campaign), students will learn about the nature of digital marketing campaigns and why they are crucial for business success. This LAP also walks students through the steps of developing a digital marketing campaign using an extended example to illustrate key concepts. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...