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LAP-SE-932, Sell Right (Selling Policies) (Download) SE:932, LAP-SE-121
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MBA Research Item #: LAP-SE-932 -

A company’s selling policies are essential components of its sales practice. In Sell Right (Selling Policies), students will discover the importance of selling guidelines as well as the various kinds of policies that businesses use to help salespeople succeed. Students will also learn about federal regulations that shape company selling policies such as the Federal Trade Commission Act and the Sherman Act. LAPs (Learning Activity Packages) are comprehensive instructional packages that include...