• Access for Free. Courtesy of Daniels Fund Ethics Initiative.
  • Length: 299 pages
  • Copyright: 2024
  • Recommended for: HS
Price: FREE

    Intended for use during year one of a two-year course of study in sports/event marketing, More Than a Game is a one-credit introductory course targeted at high-school students interested in either sports and/or event marketing. The course, which contains both core marketing and industry-specific content, addresses marketing research, target marketing, pricing, branding, advertising, digital marketing, publicity, sales promotion, and selling—all in the context of sports and event products. Incorporates hands-on activities, projects, and situations designed to appeal to a variety of learning styles.

    Teaching Sports/Event Marketing? Find out what LAPs you’ll want here.