Grand Slam—the second course of a two-year course of study in sports/event marketing—incorporates performance indicators unique to sports/event marketing as well as core marketing competencies. This one-credit, advanced sports/event marketing course requires students to forecast sales, set ticket/event prices, select target markets, develop a licensing program, manage promotional activities, sell sports/event sponsorships, and develop a marketing plan. Includes activities, projects, resources, multiple-choice tests, and much more.
Teaching Advanced Sports/Event Marketing? Find out what LAPs you’ll want here.
Note: Updated Learning Center Course Guide coming in summer 2026.