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LAP-HR-410, People Pusher (Nature of Human Resources Management) (Download) HR:410, LAP-HR-035, Recruiting, Training, Employing, Careers
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MBA Research Item #: LAP-HR-410 -

Human resources management is a lot more than just interviewing and hiring! HR managers administer benefits, oversee training and development, ensure compliance, and more. This LAP shows students just how influential the HR function is in every business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about human...

LAP-HR-411, Moral Mediators (Ethics in Human Resources Management) (Download) HR:411
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MBA Research Item #: LAP-HR-411 -

From handling sensitive issues such as discrimination and harassment to determining compensation plans and reward systems, HR managers often face serious ethical dilemmas. In Moral Mediators, students will delve into the issues facing human resources professionals in today’s modern workplace, gaining an in-depth understanding of how ethics play a role in HR management. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-HR-493, Take the Lead! (Leadership in Organizations) (Download) HR:493, Management, Professional Development, Recruiting, Training, Employing, LAP-HR-036
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MBA Research Item #: LAP-HR-493 -

Teach your students how effective leadership can help a business be more productive, its employees be more creative and skilled, and its leaders enjoy both internal and external rewards. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about leadership in organizations, a (So What?) discussion of why it's important to...

LAP-IM-001, Get the Facts Straight (Marketing-Information Management) (Download) LAP-IM-002, IM:001, Marketing
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MBA Research Item #: LAP-IM-001 -

Marketing information is essential for business success. Businesses use marketing information to make educated decisions, solve problems efficiently, and plan for the future. And where do businesses get this information? From marketing information systems. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

LAP-IM-010, Seek and Find (Marketing Research) (Download) IM:010, Information Management, Marketing, LAP-IM-005
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MBA Research Item #: LAP-IM-010 -

Seek and Find explores the crucial role that marketing research plays in business decision-making and describes the steps involved in the marketing research process. The importance of research identifying target markets, trends, preferred product features, and pricing is illustrated with examples from corporate giants such as Apple, Taco Bell, and the LEGO Group. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-IM-012, Data Do It (Need for Marketing Data) (Download) IM:012, Information Management, Market Research, Marketing
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MBA Research Item #: LAP-IM-012 -

Teach your students about the types of data that marketers need for effective decision-making, where marketers can locate data, how marketers use data, and how data usage can impact business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the need for marketing data, a (So What?) discussion of why it's...

LAP-IM-025, Info With Integrity (Ethics in Marketing-Information Management) (Download) IM:025
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MBA Research Item #: LAP-IM-025 -

Marketers have to follow certain guidelines to make sure they are managing information efficiently and effectively. One way that they can do so is by following ethical principles. Info With Integrity (Ethics in Marketing-Information Management) is all about the importance of ethics when handling marketing information. It includes specific, relevant ethical conflicts in marketing-information management. The detailed examples and interactive activities will help students grasp this challenging...

LAP-IM-184, Data Diving (Identifying Marketing Data) (Download) IM:184, Information Management, Marketing, LAP-IM-011
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MBA Research Item #: LAP-IM-184 -

Many types of data, such as customer data, competitor data, sales data, and more, are essential for informed marketing decision-making. Teach your students how to identify useful marketing data from both internal and external sources. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about identifying marketing data, a...

LAP-IM-281, Whats the Source? (Obtaining Marketing-Research Data) (Download) IM:281, LAP-IM-015, Information Management
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MBA Research Item #: LAP-IM-281 -

Each marketing-research project is different. However, they are all the same in at least one aspect—they all require researchers to obtain data. What's the Source? (Obtaining Marketing-Research Data) will teach your students about primary and secondary marketing-research data, why they are used, and the advantages and disadvantages of each.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-IM-282, What’s the Problem? (Marketing Research Problems) (Download) IM:282, LAP-IM-013, Information Management
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MBA Research Item #: LAP-IM-282 -

Market research data definitely help businesses solve problems. But before businesses can collect these data, they must first identify the actual problem they are trying to solve. Use this LAP to help your students understand how businesses identify the root causes of problems so effective research objectives can be developed.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

LAP-IM-284, Better by Design (Marketing Research Designs) (Download) IM:284, LAP-IM-014
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MBA Research Item #: LAP-IM-284 -

Marketing researchers create their designs with the end goal in mind. Better by Design (Marketing Research Designs) will help your students understand the importance of choosing the most effective research designs to acquire the needed information. This LAP discusses exploratory, descriptive, and causal research designs, presenting specific marketing research examples to increase student understanding. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

LAP-IM-285, Take Your Pick (Nature of Sampling Plans) (Download) IM:285, LAP-IM-016, Information Management, Marketing
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MBA Research Item #: LAP-IM-285 -

When marketers undertake a marketing research project, one of their top priorities is to obtain clear and accurate data. They know that a “slice” of the population—a sample—can represent the whole quite precisely. Use this LAP to teach your students why and when marketers use sampling, and help them discover different types of sampling designs. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

LAP-IM-289, Hunting and Gathering (Data Collection Methods) (Download) IM:289, Information Management, Marketing, Research, LAP-IM-017
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MBA Research Item #: LAP-IM-289 -

Marketing researchers need data about how customers think and feel as well as hard numbers and statistics. This LAP outlines the various data collection methods that marketers use—what they are, how they work, and their advantages and disadvantages. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about data...

LAP-KM-001, Know Go (The Nature of Knowledge Management) (Download) KM:001
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MBA Research Item #: LAP-KM-001 -

Knowledge is as important in the business world as it is in your personal life. Sometimes, there can be so much knowledge in one place that it can be overwhelming. That’s why organizations need knowledge management. Teach your students about knowledge management and its key role in businesses today. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

LAP-KM-002, Know What’s Right (Ethics in Knowledge Management) (Download) KM:002
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MBA Research Item #: LAP-KM-002 -

Knowledge management has become increasingly important to organizations of all shapes and sizes. But do your students understand the role that ethics play in effectively managing knowledge? If they don’t, this LAP can help. Know What’s Right (Ethics in Knowledge Management) explains how knowledge management makes organizations more ethical. It also discusses ethical issues that can disrupt the knowledge management process. This comprehensive lesson includes engaging activities and relevant...

LAP-MK-002, Work the Big Seven (Marketing Functions) (Download) LAP-MK-001,MK:002
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MBA Research Item #: LAP-MK-002 -

LAP-MK-012, The Wide, Wide World of Sports Marketing (Nature of Sports Marketing) (Download) MK:012, LAP-MK-005, LAP-BA-008
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MBA Research Item #: LAP-MK-012 -

Show your students how the growth of sports and sports marketing impacts the world. The Wide, Wide World of Sports Marketing (Nature of Sports Marketing) explains how the popularity of sports has created a diverse industry that impacts everyone from corporate sponsors to soccer parents. Anyone leading an active lifestyle or watching a sporting event can appreciate the fun that sports provide. This LAP includes activities, videos, and supplemented readings to show how sports marketing creates...

LAP-MK-014, Cause and Effect (Buying Behavior) (Download) MK:014, LAP-MK-006, Marketing
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MBA Research Item #: LAP-MK-014 -

Consumers purchase products and services for a variety of reasons – from cultural influences, to personal preferences, to past experiences. Marketers know that their companies’ success depends on understanding the diverse influences affecting buying behavior and using those influences to their advantage. In this LAP, students will discover how final consumers and companies make buying decisions, as well as the practical implications that buying behavior has for marketers. LAPs are...

LAP-MK-015, Act Now! (Employee Actions and Company Goals) (Download) MK:015, LAP-MK-002, Marketing, Work-based Learning, Co-op Work Experience, Community-based Learning
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MBA Research Item #: LAP-MK-015 -

Every business has goals, and every business needs employees to help it reach those goals. Act Now! teaches your students the general and specific employee actions they can take to help companies work toward their goals. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about employee actions and company goals, a (So What?) discussion of why it's...

LAP-MK-019, Just Do It...Right (Company Actions and Results) (Download) MK:019, LAP-MK-003, Marketing, Management
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MBA Research Item #: LAP-MK-019 -

In the world of business, one thing leads to another. The actions companies take today will lead to the results, good or bad, that they face tomorrow. Teach your students about positive and negative company actions and results with Just Do It...Right. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about company actions and results, a (So What?)...

LAP-MK-901, Have It Your Way! (Nature of Marketing) (Download) LAP-MK-004, MK:001, Business Basics, Business Functions, Business Administration
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MBA Research Item #: LAP-MK-901 -

How would your students define marketing? As advertising? As selling? If so, they’re not alone. But there’s so much more that marketers do to create exchanges in our marketplace. Check out Have It Your Way! to help your students develop an appreciation for all that marketers do for us every day. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

LAP-MP-001, Pick the Mix (Nature of Marketing Strategies) (Download) LAP-MP-002, MP:001, Market Planning
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MBA Research Item #: LAP-MP-001 -

Goals, strategies, and tactics are important whether you’re planning a vacation or marketing products to customers. This LAP shows how marketers choose the best road—or marketing strategy—to get where they need to go. It also explains how the four elements of the marketing mix work together. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

LAP-MP-003, Have We Met? (Market Identification) (Download) MP:003, Market Planning, Marketing
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MBA Research Item #: LAP-MP-003 -

Do your students understand the word “market,” and how it is used to describe mass groups of consumers as well as smaller, more specific groups? Have We Met? (Market Identification) explains mass marketing and market segmentation, with examples from the NBA and the Massachusetts Institute of Technology. It also includes target-marketing activities to engage students in examining consumers’ traits and purchasing motives. LAPs (Learning Activity Packages) are comprehensive instructional packages...

LAP-MP-007, A Winning Plan (Nature of Marketing Plans) (Download) MP:007, Market Planning, LAP-MP-001
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MBA Research Item #: LAP-MP-007 -

Marketing plans are essential tools for success in marketing and in business as a whole. This LAP explains the purpose, benefits, and components of a marketing plan.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of marketing plans, a (So What?) discussion of why it's important to learn, ideas (Make...

LAP-MP-010, Analyze This! (SWOT Analysis) (Download) MP:010, LAP-MP-004, Market Planning, Problem Solving, Decision Making, Management, Marketing, LAP-IM-008
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MBA Research Item #: LAP-MP-010 -

Just as people have personal goals and ambitions, businesses have their own goals for corporate success. One way that companies measure their progress toward their goals is by evaluating their strengths, weaknesses, opportunities, and threats (SWOT). In this LAP, students will learn how to conduct a SWOT analysis for their own companies as well as the benefits of SWOT analysis for long-term success. In the activities, students will have the opportunity to conduct SWOT analyses for real-life...

LAP-MP-013, Futurecast (The Nature of Sales Forecasts) (Download) MP:013, LAP-MP-005, Market Planning, Marketing, Sales Management, Selling
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MBA Research Item #: LAP-MP-013 -

Just as weather forecasts help you plan your week, sales forecasts enable businesses to better prepare and plan for the future. This LAP explains the different types of sales forecasts, how they work, factors that influence them, and the ways in which sales forecasting benefits all businesses, from startups to seasoned companies. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a...

LAP-NF-001, Record It (Business Records) (Download) NF:001, Information Management, Budgeting, Recordkeeping, Business Basics, Business Functions
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MBA Research Item #: LAP-NF-001 -

Business interactions produce a great deal of information. Some documents arrive on paper. Others arrive as email or are produced and stored on company computers. Regardless of how records are created or arrive, important documents need to be kept for future reference. Businesses maintain records for financial, legal, and employee matters as well as tax purposes. This LAP explains why certain records are kept and also explains the methods for doing so. LAPs (Learning Activity Packages) are...

LAP-NF-003, TECH-tastic (Technologys Impact on Business) (Download) LAP-NF-004, NF:003, Information Management
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MBA Research Item #: LAP-NF-003 -

Teach your students about some of the technologies that modern businesses use, as well as the ways that technological innovation has altered and influenced the business world. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about technology's impact on business, a (So What?) discussion of why it's important to learn,...

LAP-NF-015, Get the 4-1-1 (Conducting an Environmental Scan) (Download) NF:015, Information Management, LAP-NF-002
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MBA Research Item #: LAP-NF-015 -

Environmental scanning, which involves gathering information about a business’s surroundings, analyzing that information, and determining its future impact, helps business leaders adapt their strategies to capitalize on opportunities and minimize threats. Proactive business leaders regularly scan their business environment so they can adapt strategies to remain competitive in an ever-changing market. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

LAP-NF-110, In the Know (Nature of Information Management) (Download) NF:110, Information Management, LAP-NF-003
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MBA Research Item #: LAP-NF-110 -

All businesses rely on information for decision-making and other important business activities. Successful businesses learn to manage information efficiently and effectively through the use of people, processes, and technology. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of Information...

LAP-NF-111, Ethics in Information Management (Download) NF:111, Ethics
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MBA Research Item #: LAP-NF-111 -

Coming soon! 

LAP-OP-001, Chart Your Course (Developing a Project Plan) (Download) OP:001, LAP-OP-007, Operations, Project Management
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MBA Research Item #: LAP-OP-001 -

Businesses need plans when they undertake projects. Creating an effective plan can mean the difference between the success or failure of your project. Use LAP-OP-001—Chart Your Course (Developing a Project Plan) to teach your students more about the essential components of project plans, as well as how to develop and use them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

LAP-OP-003, Get What You Need (Identifying Project Resources) (Download) LAP-OP-531, OP:003, Operations, LAP-QS-019
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MBA Research Item #: LAP-OP-003 -

All types of projects require resources, even the simplest one. Without resources, you would not be able to achieve the project goal. Get What You Need (Identifying Project Resources) explains the different types of resources and guides students through the step-by-step process for identifying them. With relevant examples and hands-on activities, students will master this skill and become stronger project managers. LAPs (Learning Activity Packages) are comprehensive instructional packages that...

LAP-OP-015, Buy Right (Purchasing) (Download) LAP-OP-002, OP:015, Operations, Buying
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MBA Research Item #: LAP-OP-015 -

Show your students how shopping for the best deals can become a career with Buy Right. In this LAP, they’ll learn about the importance of purchasing, the types of purchasing, and the process that purchasing specialists follow. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about purchasing, a (So What?) discussion...

LAP-OP-017, Can You Make It? (Nature of Production) OP:017, LAP-OP-004, Operations
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MBA Research Item #: LAP-OP-017 -

Production is all around us and crucial to businesses and society. This LAP gives a detailed look at the resources used in production and explains the importance of each stage of the production process. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of production, a (So What?) discussion of why it's...

LAP-OP-024, Watch Your (Over) Head (Overhead/Operating Costs) (Download) LAP-OP-009, OP:024, Operations, Budgeting, Recordkeeping, Financing
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MBA Research Item #: LAP-OP-024 -

Every business needs to manage its operating costs, or overhead expenses, if it wants to be successful. This LAP describes different types of operating costs, how they affect selling prices, and ways a business can keep its costs under control to increase profitability. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

LAP-OP-025, Buck Busters (Employee Role in Expense Control) (Download) OP:025, LAP-OP-005, Operations
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MBA Research Item #: LAP-OP-025 -

The LAP Buck Busters highlights ways that employees can help control business expenses so that companies can reinvest more of their profits and improve their facilities, equipment, and products. When employees have a good work ethic, they can produce higher-quality work while also minimizing company costs and expenses. The LAP also discusses the importance of time management, limiting personal activities at work, and treating customers professionally. Activities ask students to consider...

LAP-OP-158, Projected to Win (Nature of Project Management) (Download) OP:158, Operations, LAP-OP-006
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MBA Research Item #: LAP-OP-158 -

Everything starts with a project—a short-term undertaking that creates a unique good or service. Projects help businesses maintain flexibility so they can take advantage of new opportunities quickly and effectively. Teach your students more about projects, the elements of a successful project, why projects are important, and how businesses manage them effectively. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-OP-163, Take Control (Quality-Control Measures) (Download) OP:163, LAP-OP-008, Operations, Branding, Product Management, Product Planning
Price: $68.00
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MBA Research Item #: LAP-OP-163 -

Quality control is a lot more than weeding out defective products! Teach your students about the quality-control methods and measures that contribute to customer satisfaction and business success. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about quality-control measures, a (So What?) discussion of why it's...

LAP-OP-189, Smooth Operations (Nature of Operations) (Download) OP:189, LAP-OP-003
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MBA Research Item #: LAP-OP-189 -

Teach your students the importance of every activity involved in the operations process—from production planning to expense control—and the impact those activities have on the overall production of goods and services. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of operations, a (So What?)...

LAP-OP-190, Above Board (Ethics in Operations) (Download) OP:190
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MBA Research Item #: LAP-OP-190 -

Business owners, managers, and employees must learn how to handle big ethical conflicts as well as minor ones that come up in day-to-day operations. Teach your students more about the ethical dilemmas that arise in operations. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about ethics in operations, a (So What?)...

LAP-OP-246, Quid Pro No (Ethics in Purchasing) (Download) OP:246, Operations, Supply Chain
Price: $68.00
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MBA Research Item #: LAP-OP-246 -

Quid Pro No (Ethics in Purchasing) introduces students to ethical practices in purchasing. This LAP discusses the impact of unethical purchasing methods on businesses and the importance of developing socially responsible supplier relationships, as well as warning signs of potentially unethical practices. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-OP-303, Top of the (Supply) Chain (Nature of Supply Chain Management) (Download) OP:303, Operations, Project Management
Price: $68.00
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MBA Research Item #: LAP-OP-303 -

Top of the (Supply) Chain (Nature of Supply Chain Management) introduces students to the essential functions and activities powering supply chain management (SCM). Students will explore emerging trends within SCM, including changes in technology, the evolving workforce, and growing consumer demand. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-OP-443, Deliver the Goods (Concept of Supply Chains) (Download) OP:443, Operations, Project Management
Price: $68.00
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MBA Research Item #: LAP-OP-443 -

Deliver the Goods (Concept of Supply Chain) introduces students to one of the most essential components of the business world: the supply chain. Students will learn about the different activities and roles within the supply chain, such as suppliers, manufacturers, and supply chain managers. Furthermore, this LAP describes various types of supply chain models and how different designs meet the needs of different businesses. LAPs (Learning Activity Packages) are comprehensive instructional...

LAP-OP-477, Chain Reaction (Impact of Supply Chains on Business Performance) (Download) OP:477, Operations
Price: $68.00
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MBA Research Item #: LAP-OP-477 -

Chain Reaction (Impact of Supply Chains on Business Performance) introduces students to the impact that effective supply chains can have on business performance. This LAP discusses the basics of supply chains, details the characteristics of an effective supply chain, and outlines how effective supply chains benefit businesses and their customers. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-OP-519, Plan On It! (Planning Projects) (Download) OP:519, Operations
Price: $68.00
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MBA Research Item #: LAP-OP-519 -

No matter the size or nature of any project, they all require planning. Plan On It! (Planning Projects) focuses on teaching students the importance of planning ahead when completing all kinds of projects—at work, at school, and in their personal lives. This LAP includes the benefits of planning projects, factors that impact project planning, tools for project planning, and steps to planning a project. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

LAP-OP-520, Check Your (Project) Pulse (Monitoring Projects and Taking Corrective Actions) (Download) OP:520, Operations, LAP-QS-019
Price: $68.00
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MBA Research Item #: LAP-OP-520 -

While working on a project, it is important to check on its progress periodically to make sure the work is turning out the way it should be. Check Your (Project) Pulse (Monitoring Projects and Taking Corrective Actions) explains why it is important to monitor projects and what aspects of the project should be monitored. It also provides step-by-step instructions so students can learn how to monitor projects and take the necessary corrective actions to get their projects back on track. LAPs...

LAP-OP-521, Making the Grade (Evaluating Project Success) (Download) OP:521, Operations, LAP-QS-019
Price: $68.00
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MBA Research Item #: LAP-OP-521 -

Once a project has been completed, how do you know whether it was successful? At the end of any project, it is important to evaluate its success. This LAP guides students through the process of evaluating project success so they can understand what went well, what didn’t, and how to improve in the future. Students will also gain an understanding of why it is important to measure the success of a project. With hands-on activities and relevant examples, this LAP will help students master a key...