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LAP-OP-675, Projects With Principles (Ethics in Project Management) (Download) OP:675, Operations
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MBA Research Item #: LAP-OP-675 -

Many traits are beneficial to project management. One of the most important ways to lead a project to success is by being ethical. Projects With Principles (Ethics in Project Management) teaches students the importance of being ethical throughout the course of a project. Students will also learn about common ethical dilemmas in project management, as well as ways to be ethical role models to project team members. LAPs (Learning Activity Packages) are comprehensive instructional packages that...

LAP-OP-677, The Supply Chain Standard (Ethics in Supply Chain Management) (Download) OP:677, Operations, Supply Chain
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MBA Research Item #: LAP-OP-677 -

The Supply Chain Standard (Ethics in Supply Chain Management) introduces students to the ethical considerations within supply chain management. Students will learn the importance of ethics in supply chain management, ethical issues today’s supply chain professionals face, and ethical practices they can adopt to resolve them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

LAP-PD-002, Look Good, Feel Good (Personal Appearance) (Download) PD:002, LAP-PD-005, Professional Development, Job Seeking, Employability, Job Application, Emotional Intelligence, Workplace
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MBA Research Item #: LAP-PD-002 -

Help your students understand how their personal appearance impacts their self-confidence, self-concept, self-esteem, and the image they present to others. Look Good, Feel Good (Personal Appearance) teaches students the importance of a strong personal brand in interviews and for professional success. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-PD-012, Imagine That (Demonstrating Creativity) (Download) PD:012, Professional Development, Leadership, Entrepreneurship
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MBA Research Item #: LAP-PD-012 -

Creativity is important in all aspects of life! Teach your students how they can enhance and develop their own creative skills. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about demonstrating creativity, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case addressing ethical...

LAP-PD-017, Weigh Your Options (Decision-Making) (Download) PD:017, Professional Development, Leadership, Problem Solving, LAP-PD-010
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MBA Research Item #: LAP-PD-017 -

Decision-making skills are crucial for success in life, so prepare your students with Weigh Your Options (Decision-Making). Not only does this LAP teach students an organized way to make good decisions at home, in school, and at work, but it also explains the benefits of using a decision-making model. The LAP provides student activities that promote critical thinking and include opportunities to make hypothetical personal and business decisions in their daily lives. LAPs (Learning Activity...

LAP-PD-019, About Time (Time Management) (Download) LAP-PD-001, PD:019, Professional Development, Personal Development
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MBA Research Item #: LAP-PD-019 -

Time-management skills can help students keep up in school, keep up with friends and family, and still have time left over for the activities they enjoy. Time is a valuable natural resource that we must use wisely. This LAP teaches the importance of time management, general principles of time management, and a step-by-step process for creating your own time-management plan. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

LAP-PD-025, Go For It! (Careers in Business) (Download) PD:025, LAP-PD-015, Professional Development
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MBA Research Item #: LAP-PD-025 -

Careers in business come in many shapes and sizes. The possibilities are endless, but it’s important to know what options are available. Teach your students more about different business careers and what it takes to succeed in the business world. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about careers in business, a (So What?) discussion...

LAP-PD-051, Score a Career in Sports and Event Marketing (Careers in Sports/Event Marketing) (Download) PD:051, LAP-PD-006, Professional Development
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MBA Research Item #: LAP-PD-051 -

Events are everywhere! Whether they are large sporting events or small community picnics, events all create career opportunities in sports and event marketing. Score a Career in Sports and Event Marketing (Careers in Sports/Event Marketing) will show your students the different talents, skills, and interests that can help them excel in a variety of sports/event marketing careers. Activities, videos, and much more show students many careers available in sports/event marketing and how they can...

LAP-PD-066, Own Your Own (Career Opportunities in Entrepreneurship) (Download) PD:066, Professional Development, LAP-PD-004
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MBA Research Item #: LAP-PD-066 -

Every year, more and more people start their own businesses—and many of those entrepreneurs are teenagers! This LAP describes the benefits and risks of entrepreneurship and explains what it takes to be successful. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about career opportunities in entrepreneurship, a (So...

LAP-PD-077, No Problem (Demonstrating Problem-Solving Skills) (Download) PD:077, Professional Development, Decision Making, Leadership, Co-op, LAP-PD-017
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MBA Research Item #: LAP-PD-077 -

Problems aren’t always easy to solve, but that doesn’t mean solving them is impossible! This LAP explains the three basic categories of problems and why problem-solving is an important skill. It also details how to solve problems by using intuition, the seven-step method, and creativity. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

LAP-PD-126, Ideas in Action (Innovation Skills) (Download) PD:126, Professional Development, Entrepreneurship, LAP-PD-018
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MBA Research Item #: LAP-PD-126 -

Innovation. It drives business and economic growth. Businesses create, design, and redesign to compete in today’s changing market. This LAP, Ideas in Action (Innovation Skills), will teach your students the importance of innovation and how companies achieve it. Its videos and activities will expose students to some inventive products from the past as well as the newer innovations of 4D printing, autonomous driving, and virtual reality. LAPs (Learning Activity Packages) are comprehensive...

LAP-PD-250, Do You Follow? (Adhering to Company Protocols and Policies) (Download) PD:250, Professional Development, Ethics
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MBA Research Item #: LAP-PD-250 -

Whether we like it or not, rules are a part of life—at home, at school, and at work. Learning how to adhere to organizational guidelines is an integral skill for students of all backgrounds and interests, as well as for current job-seekers and young professionals. In this LAP, students will learn the importance of company protocols, policies, and procedures, as well as the personal and organizational benefits of adhering to them. LAPs (Learning Activity Packages) are comprehensive...

LAP-PD-251, Know the Code (Following Rules of Conduct) (Download) PD:251, Professional Development, Ethics
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MBA Research Item #: LAP-PD-251 -

Learning how to follow rules of conduct is essential to being a member of any organization, team, or workplace. This LAP will guide your students in learning what rules of conduct are, what consequences occur when rules are broken, and techniques to successfully follow rules of conduct. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

LAP-PD-252, Dont Cheat the Chain (Following Chain of Command) (Download) PD:252, Professional Development
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MBA Research Item #: LAP-PD-252 -

Businesses of all shapes, sizes, and industries implement chains of command to keep their operations flowing smoothly and efficiently. Whatever career path students decide to pursue, they will need to know how to work within a chain of command. In Don’t Cheat the Chain (Following Chain of Command), students will discover the personal benefits of following the chain of command, as well as concrete steps for working within a hierarchical system. LAPs (Learning Activity Packages) are...

LAP-PD-918, Go for the Goal (Goal Setting) (Download) PD:018, LAP-PD-016, Professional Development, Personal Development, Self Esteem, Values, Workplace, Co-op
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MBA Research Item #: LAP-PD-918 -

A person who knows what they want is much more likely to achieve success. That’s why goal setting is so important! This LAP explains what goals are, what makes them work, and how anyone can benefit from setting them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about goal setting, a (So What?) discussion of why...

LAP-PI-001, The Price Is Right (Nature of Pricing) (Download) LAP-PI-002, PI:001, Marketing
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MBA Research Item #: LAP-PI-001 -

Pricing is much more complicated than simply placing a tag on an item—in fact, many factors play into determining an effective price. With your students, explore what makes pricing effective, who sets pricing, and why pricing objectives are so important. Discover the answers to these questions and more as you learn about the key role that pricing plays in the marketing mix. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

LAP-PI-006, Tipping Point (Calculating Break-Even Point) (Download) PI:006, LAP-PI-004, Pricing, Marketing, Budgeting, Recordkeeping, Financing, Math Applications
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MBA Research Item #: LAP-PI-006 -

Calculating the break-even point is a valuable skill that all businesses need, so help your students learn all about it with Tipping Point! This LAP teaches students how to calculate the break-even point—step by step—and explains to students how calculating breakeven can help every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

LAP-PI-015, Pricing With Purpose (Ethics in Pricing) (Download) PI:015, LAP-PI-015, Pricing, Ethics
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MBA Research Item #: LAP-PI-015 -

Pricing With Purpose (Ethics in Pricing) introduces students to the importance of ethics in pricing. This LAP explores factors that impact prices and highlights the benefits of ethical pricing practices. Students will learn to identify strategies that businesses use to implement ethical pricing practices. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-PI-047, Gauge Your Prices (Pricing the Sport/Event Product) (Download) PI:047, LAP-PI-007, Pricing, Sports Marketing
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MBA Research Item #: LAP-PI-047 -

Many sports and event consumers look for prices that give them the most bang for their buck. Others are willing to pay top dollar for an elite product or to attend a big event. Teach your students the many factors that help marketers determine and establish prices for sport/event products. LAP-PI-047—Gauge Your Prices (Pricing the Sport/Event Product) explains price’s power to distinguish products, segment the market, and convince consumers to buy. LAPs (Learning Activity Packages) are...

LAP-PI-902, Make Cents (Factors Affecting Selling Price) (Download) LAP-PI-003, PI:002, Pricing, Marketing
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MBA Research Item #: LAP-PI-902 -

Sellers don’t just pull prices out of thin air. Each business goes through its own unique process for pricing products. Teach your students what factors go into a product’s final selling price, what expenses the price needs to cover, and how companies use selling price to reach their goals. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

LAP-PM-003, Mix and Match (The Nature of the Product Mix) (Download) PM:003, Product Management, Product Planning, Branding
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MBA Research Item #: LAP-PM-003 -

Deciding what products to offer is one of the most important decisions a company makes. This LAP delves into the components of the product mix, explains product mix dimensions, and explores the strategies used by businesses to manage their product mixes. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

LAP-PM-007, Protect and Serve (Consumer Protection) (Download) PM:017, Product Management, Product Planning, Consumer Economics, Safety, Business Law
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MBA Research Item #: LAP-PM-007 -

Consumer protection measures attempt to minimize the risks of purchasing and using consumer products. Teach your students about the need for consumer protection and the steps that businesses and the government take to keep consumers safe. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about consumer protection, a (So What?) discussion of why...

LAP-PM-017, Serving Up Products (Nature of Product/Service Management) (Download) PM:001, Product Management, Product Planning, Branding, Marketing
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MBA Research Item #: LAP-PM-017 -

Product/Service management is important for all businesses--large, small, and in between! This LAP explains the factors that influence product/service management, the ways that product/service management affects marketing, and the phases of product/service management that all businesses must handle. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-PM-019, Raise the Bar (Grades and Standards) (Download) LAP-PM-008, PM:019, Product Management, Product Planning, Branding, Consumer Economics
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MBA Research Item #: LAP-PM-019 -

People encounter graded products every day, but what do these grades mean? This LAP explains why grades and standards are used, how they are set, and what types of products have grades and standards. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about grades and standards, a (So What?) discussion of why it's...

LAP-PM-021, Its a Brand, Brand, Brand World! (Nature of Product Branding) (Download) LAP-PM-006, PM:021, Product Management, Product Planning, Marketing
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MBA Research Item #: LAP-PM-021 -

What makes a brand name good? Why is branding so important? And does every product need to be branded? This LAP explains brand strategies and the important stages of the branding process. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about product branding, a (So What?) discussion of why it's important to learn,...

LAP-PM-024, Get a Life (Cycle) (Product Life Cycles) (Download) PM:024, LAP-PM-018, Product Management, Product Planning, Branding
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MBA Research Item #: LAP-PM-024 -

Just like living things, products on the market experience a life cycle. In this LAP, students will learn the characteristics of each stage of the product life cycle as well as various marketing techniques used by companies during each stage. In the Gray Zone, students will consider the ethicality of selling products in foreign countries with less stringent employment, health, and safety regulations to boost profits on products in later stages of their life cycles. LAPs are comprehensive...

LAP-PM-040, Safe and Sound (Ethics in Product/Service Management) (Download) PM:040, Emotional Intelligence, Workplace, Co-op
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MBA Research Item #: LAP-PM-040 -

Between choosing wording for labels, selecting packaging materials, and monitoring product quality, product managers often face serious ethical dilemmas. In this LAP, students will examine several common ethical issues that product managers deal with on a daily basis—and gain an in-depth understanding of the importance of ethical behavior in product/service management. In the Gray Zone, students will consider the case of a product manager who is facing pressure to label a new product with “no...

LAP-PM-042, Getting Piece of Mind (Factors Used To Position Products/Services) (Download) PM:042, LAP-PM-019, Product Management, Product Planning, Branding, Marketing
Price: $68.00
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MBA Research Item #: LAP-PM-042 -

Every product needs a position! Positioning shows customers how a product is unique. Teach your students about this important marketing activity. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about factors used to position products/services, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application,...

LAP-PM-079, More Than a Ticket (Elements of Sport/Event Products) (Download) PM:079, LAP-PM-015, Product Management, Branding, Sports Marketing
Price: $68.00
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MBA Research Item #: LAP-PM-079 -

Footballs, jerseys, concerts, and conventions are just a few of a wide range of sport/event products. The variety of these and other sport/event products, along with their unique characteristics, make sports/event marketing an interesting and challenging task. More Than a Ticket (Elements of Sport/Event Products) uses activities, videos, and more to teach students about special considerations when marketing sports, events, and other sport/event products. LAPs (Learning Activity Packages) are...

LAP-PM-126, Build Your Corporate Brand...Before Someone Builds It for You (The How-Tos of Corporate Branding) (Download) LAP-PM-010, PM:126, Product Management, Product Planning, Marketing
Price: $68.00
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MBA Research Item #: LAP-PM-126 -

It takes a lot more than just a product name and logo to make up a corporate brand! Brand promises, brand personalities, and core values are just a few of the important components that small-business owners must keep in mind when developing brands. This LAP outlines the steps business owners take when creating their own successful corporate brands. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This...

LAP-PM-127, Unleash Your Mind (Techniques for Generating Product Ideas) (Download) PM:127, Product Management, Product Planning, LAP-PM-011
Price: $68.00
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MBA Research Item #: LAP-PM-127 -

New product ideas don’t appear out of thin air. Instead, businesses use many creative-thinking techniques to generate product ideas, such as brainstorming, mind mapping, attribute listing, and many more. Use this LAP to help your students understand the importance of ideation to businesses, sources of new product ideas, and creative-thinking strategies. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

LAP-PM-139, Sign Here: Licensing for Profit (Licensing in Sport/Event Marketing) (Download) PM:139, LAP-PM-012, Product Management, Product Planning, Branding
Price: $68.00
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MBA Research Item #: LAP-PM-139 -

Licensed sport products are around us every day. Sign Here: Licensing for Profit (Licensing in Sports/Event Marketing) teaches your students how the licensing system works, why trademarks are important, and how licensing differs from branding, sponsorship, and endorsement. This LAP will also help your students understand the differences between a licensor and a licensee, as well as the advantages and disadvantages of both roles. LAPs (Learning Activity Packages) are comprehensive instructional...

LAP-PM-140, Play the Name Game (Celebrity Endorsements) (Download) PM:140, LAP-PM-013, Product Management, Branding, Sports Marketing, Promotion, Advertising
Price: $68.00
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MBA Research Item #: LAP-PM-140 -

In today’s competitive market, businesses want to stand out, and one great way to get noticed is with celebrity endorsements. Use Play the Name Game (Celebrity Endorsements) to show your students why businesses spend millions to have superstars promote their products. This LAP will teach your students several types of endorsements, the advantages and disadvantages of celebrity endorsement, and the ways in which celebrities make consumers pay attention and buy promoted products. LAPs (Learning...

LAP-PM-153, Permission Granted (Developing a Sport/Event Licensing Program) (Download) PM:153, LAP-PM-014, Product Management, Product Planning, Branding, Sports Marketing, Marketing
Price: $68.00
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MBA Research Item #: LAP-PM-153 -

Marketers in charge of developing sport/event licensing programs must do so with a great deal of care. In this LAP, students will learn the main legal considerations involved in licensing, including the basics of trademarking. Students will embark on a guided tour through the licensing process, discovering how to select licensees and draft strong license agreements. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-PM-206, Corporate Identity (Nature of Corporate Branding) (Download) PM:206, Product Management, Product Planning, LAP-PM-020
Price: $68.00
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MBA Research Item #: LAP-PM-206 -

Corporate brands are way more than just logos—they’re all the combined customer impressions and experiences associated with a particular company. This LAP explains why corporate brands are so important and what companies do to build them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about corporate branding, a (So...

LAP-PM-272, Stand Out (Unique Selling Proposition) (Download) PM:272, LAP-PM-016, Product Management, Product Planning, Branding, Marketing
Price: $68.00
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MBA Research Item #: LAP-PM-272 -

A unique selling proposition shows a company’s special niche in the marketplace. Teach your students about USPs—what they are, why they’re important, and how to create them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about unique selling propositions, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case...

LAP-PM-913, Customer Service Supersized (The Role of Customer Service in Positioning/Image) (Download) PM:013, LAP-PM-001, Product Management, Product Planning, Branding
Price: $68.00
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MBA Research Item #: LAP-PM-913 -

When a customer has to choose between two companies, which one will win out? Often, it’s the one with the best customer service! This LAP explains how focusing on customers, offering great internal customer service, and studying the competition can help create a successful business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

LAP-PM-920, Promises, Promises (Warranties and Guarantees) (Download) LAP-PM-004, PM:020, Product Management, Product Planning, Branding, Customer Service
Price: $68.00
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MBA Research Item #: LAP-PM-920 -

In today’s era of rapidly evolving technology, warranties and guarantees are important. But what is guaranteed exactly? Do your students understand how warranties and guarantees benefit them and the businesses that provide them? Check out the LAP Promises, Promises (Warranties and Guarantees), with examples from Apple, Chanel, and Fairfield Inn & Suites, to help your students understand the basics of these agreements, how the law regulates them, and much more! LAPs (Learning Activity Packages)...

LAP-PR-007, Ad-quipping Your Business (Types of Advertising Media) (Download) LAP-PR-003, PR:007, Promotion
Price: $68.00
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MBA Research Item #: LAP-PR-007 -

Smart businesses select the advertising media that best suit their needs—but how? This LAP explains the major types of advertising media, the best uses for each medium, and new trends in advertising. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about types of advertising media, a (So What?) discussion of why it's important to learn, ideas...

LAP-PR-099, Ethics in Promotion (Download) PR:099, Ethics
Price: Coming soon!
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MBA Research Item #: LAP-PR-099 -

Coming soon! 

LAP-PR-136, Play to the Fans (Building Fan Support) (Download) PR:136, LAP-PR-019, Promotion, Sports Marketing
Price: $68.00
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MBA Research Item #: LAP-PR-136 -

Show your students how sports/event businesses use PR and publicity to influence public perceptions. The images created by events, sports, and the athletes and entertainers who appear in them have a tremendous impact on fans. Play to the Fans (Building Fan Support) will teach your students the strategies sports/event businesses use to create and maintain a positive image, build goodwill, and manage unpredictable publicity through effective PR efforts. LAPs (Learning Activity Packages) are...

LAP-PR-175, Scoring Customers Through Sponsorships (Sports/Event Sponsorships) (Download) PR:175, LAP-PR-017, Promotion, Sports Marketing
Price: $68.00
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MBA Research Item #: LAP-PR-175 -

Events of all types depend on sponsors for support. However, sponsors benefit, too! Scoring Customers Through Sponsorships (Sports/Event Sponsorships) explains the many benefits that sponsors receive. This LAP also explains the risks sponsors face and how they carefully select and pursue beneficial sports/event sponsorships. Activities, videos, and much more teach students how sponsorships can be a win-win—providing benefits both for sponsors and the sports/event organizations they support....

LAP-PR-187, Whats the Big Idea? ("Out-of-the-Box" Sales Promotions for Sports/Events) (Download) PR:187, LAP-PR-018, Promotion, Sports Marketing
Price: $68.00
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MBA Research Item #: LAP-PR-187 -

"Out-of-the-box” sales promotions catch people's attention, create excitement for the game or event, and stand out from the crowd of competitors. Teach your students how to identify great ideas for these one-of-a-kind opportunities. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about "out of the box" sales promotions for sports/events, a (So...

LAP-PR-462, Now Trending (Nature of Digital Marketing) (Download) PR:462, Promotion, Branding, Marketing
Price: $68.00
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MBA Research Item #: LAP-PR-462 -

In Now Trending (Nature of Digital Marketing), students are introduced to the colorful, challenging, and ever-changing world of digital marketing. This LAP walks students through digital marketing’s many activities, purposes, and benefits, as well as several types of digital marketing, including search engine optimization, email marketing, and pay-per-click advertising. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-PR-463, Behind the Screen (Ethics in Digital Marketing) (Download) PR:463, Promotion, Ethics, Marketing
Price: $68.00
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MBA Research Item #: LAP-PR-463 -

In Behind the Screen (Ethics in Digital Marketing), students will look at the dynamic world of digital marketing through an ethical lens. This LAP includes discussion of why ethics in digital marketing are important, the impact of digital marketing on a company’s reputation, and relevant ethical dilemmas that digital marketers must navigate. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-PR-901, Razzle Dazzle (Nature of Promotion) (Download) LAP-PR-002, PR:001
Price: $68.00
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MBA Research Item #: LAP-PR-901 -

Businesses, government agencies, special interest groups, and individuals—they all use promotion at one time or another! This LAP explains what makes promotion effective, discusses the benefits of using it, and details the three most common objectives of promotion. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

LAP-PR-902, Know Your Options (Product and Institutional Promotion) (Download) LAP-PR-004,PR:002
Price: $68.00
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MBA Research Item #: LAP-PR-902 -

Promotion is all around us every day—but what are the types of promotion? How do companies use it to sell products and create an image? What are its benefits and drawbacks? Find out with this LAP!LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about product and institutional promotion, a (So What?) discussion of why...

LAP-PR-903, Spread the Word (Nature of the Promotional Mix) (Download) LAP-PR-001, PR:003, Promotion
Price: $68.00
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MBA Research Item #: LAP-PR-903 -

Do your students equate promotion with advertising? If so, this LAP is for you. Spread the Word will open your students’ eyes to the entire promotional mix, including personal selling, publicity, sales promotion, and advertising. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of the promotional mix,...