Marketing

Prepare your students for success in the modern business world with the updated Business and Marketing Essentials Course Guide. Built on the National Business Administration Core standards, this complete teacher resource introduces students to foundational economic principles, core business operations, digital tools, and essential career readiness skills. Flexible Implementation: 1-Semester & 2-Semester Formats Included This purchase includes access to both class length options: 1-Semester...

Digital Marketing introduces students to the dynamic world of digital marketing. The course furthers students’ understanding and skills in using digital channels and tools to promote products and deliver messages, developing and implementing digital marketing campaigns, and using data analytics to evaluate and quantify digital marketing efforts. Current technology will be used to acquire information and to complete activities. Throughout the course, students are presented ethical dilemmas and...

Targeted at 12th grade students, this yearlong advanced marketing course focuses on concepts identified in the Business Administration core and Marketing cluster core of the National Standards for Marketing Education. As a follow-up to Marketing Principles, Marketing Applications, which is designated as a core course for marketing, provides students with higher-level, first-hand experience in the marketing functions. Challenging, standards-based projects are provided to appeal to a variety of...

Prepare your students for success in the fast-paced marketplace with the updated Marketing Principles Course Guide. Built on the National Business Administration Standards, this complete teacher resource helps students develop essential skills across modern marketing functions, including market planning, channel management, promotion, pricing, and sales. Flexible Implementation: 1-Semester & 2-Semester Formats Included This purchase includes access to both class length options so you can adapt...