Prepare your students for success in the fast-paced marketplace with the updated Marketing Principles Course Guide. Built on the National Business Administration Standards, this complete teacher resource helps students develop essential skills across modern marketing functions, including market planning, channel management, promotion, pricing, and sales.
Flexible Implementation: 1-Semester & 2-Semester Formats Included
This purchase includes access to both class length options so you can adapt to block scheduling, full-year programs, or changing term requirements:
- 1-Semester Version: Half a year of instructional content (includes 1 comprehensive 100-item semester exam)
- 2-Semester Version: Full year of instructional content (includes 2 comprehensive 100-item semester exams)
Core Units:
Marketing Basics, Market Planning, Product/Service Management, Channel Management, Pricing, Promotion, Marketing-Information Management, and Selling
2-Semester also covers Customer Relations and Economics
Why Teachers Choose This Course Guide:
Through real-world business cases, ethical decision-making exercises, and engaging activities, students learn to think critically and build actionable skills while preparing for CTSO competitions and post-secondary business studies. All course guides include detailed project rubrics, assessment tools, and recommended LAP module pairings. Prior knowledge of and experience with introductory business/marketing concepts and skills is strongly recommended as a prerequisite to Marketing Principles.
Inside the Course: Overview & Expectations
Read our orientation letters to explore course goals, student expectations, and instructional approaches before you buy—ideal for syllabus packages and course recruitment:
How to Access This Course:
- Course Guide Download (this resource): Includes the complete course outline, unit standards, project guidelines, and semester exams.
- LAP Package: Gain complete, turnkey classroom instruction! While the Course Guide provides the overall framework, our LAP modules contain the bulk of the instructional content—including ready-to-teach student readings, discussion guides, activities, assessments, and PowerPoints. LAP Package includes the Course Guides.
- Best Value – The MBA Research Learning Center: Get full online access to this complete course guide, all integrated LAP modules, and interactive digital student tools through an annual subscription. Learn more about the Learning Center. (Note: Educators in Enhanced Member States receive free access to the MBA Learning Center!)