Prepare your students for success in the modern business world with the updated Business and Marketing Essentials Course Guide. Built on the National Business Administration Core standards, this complete teacher resource introduces students to foundational economic principles, core business operations, digital tools, and essential career readiness skills.
Flexible Implementation: 1-Semester & 2-Semester Formats Included
This purchase includes access to both class length options:
- 1-Semester Version: Half a year of instructional content (includes 1 comprehensive 100-item semester exam and 2 engaging projects)
- Focuses on economic principles, primary business functions, ethics, and career pathways across business and marketing
- 2-Semester Version: Full year of instructional content (includes 2 comprehensive 100-item semester exams and 3 engaging projects)
- Expands on coverage into data management, digital tools, resume building, and interview readiness
Core Units:
Understanding Ethics, The Business Environment, and Business Activities
2-Semester also covers Business Technology, Doing Research, and Finding and Getting a Job
Why Teachers Choose This Course Guide:
Through real-world business cases, ethical decision-making exercises, and engaging activities, students learn to think critically and build actionable skills while preparing for CTSO competitions and post-secondary business studies. All course guides include detailed project rubrics, assessment tools, and recommended LAP module pairings. Although there are no prerequisites to Business and Marketing Essentials, students would benefit from prior experience in leadership and personal finance courses.
How to Access This Course:
- Course Guide Download (this resource): Includes the complete course outline, unit standards, project guidelines, and semester exams.
- LAP Package: Gain complete, turnkey classroom instruction! While the Course Guide provides the overall framework, our LAP modules contain the bulk of the instructional content—including ready-to-teach student readings, discussion guides, activities, assessments, and PowerPoints. LAP Package includes the Course Guides.
- Best Value – The MBA Research Learning Center: Get full online access to this complete course guide, all integrated LAP modules, and interactive digital student tools through an annual subscription. Learn more about the Learning Center. (Note: Educators in Enhanced Member States receive free access to the MBA Learning Center!)