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LAP-PI-015, Pricing With Purpose (Ethics in Pricing) (Download) PI:015, LAP-PI-015, Pricing, Ethics
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MBA Research Item #: LAP-PI-015 -

Pricing With Purpose (Ethics in Pricing) introduces students to the importance of ethics in pricing. This LAP explores factors that impact prices and highlights the benefits of ethical pricing practices. Students will learn to identify strategies that businesses use to implement ethical pricing practices. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-PM-140, Play the Name Game (Celebrity Endorsements) (Download) PM:140, LAP-PM-013, Product Management, Branding, Sports Marketing, Promotion, Advertising
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MBA Research Item #: LAP-PM-140 -

In today’s competitive market, businesses want to stand out, and one great way to get noticed is with celebrity endorsements. Use Play the Name Game (Celebrity Endorsements) to show your students why businesses spend millions to have superstars promote their products. This LAP will teach your students several types of endorsements, the advantages and disadvantages of celebrity endorsement, and the ways in which celebrities make consumers pay attention and buy promoted products. LAPs (Learning...

LAP-PM-206, Corporate Identity (Nature of Corporate Branding) (Download) PM:206, Product Management, Product Planning, LAP-PM-020
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MBA Research Item #: LAP-PM-206 -

Corporate brands are way more than just logos—they’re all the combined customer impressions and experiences associated with a particular company. This LAP explains why corporate brands are so important and what companies do to build them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about corporate branding, a (So...

LAP-PR-007, Ad-quipping Your Business (Types of Advertising Media) (Download) LAP-PR-003, PR:007, Promotion
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MBA Research Item #: LAP-PR-007 -

Smart businesses select the advertising media that best suit their needs—but how? This LAP explains the major types of advertising media, the best uses for each medium, and new trends in advertising. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about types of advertising media, a (So What?) discussion of why it's important to learn, ideas...

LAP-PR-099, Fear Factor (Ethics in Promotion) (Download) PR:099, Ethics
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MBA Research Item #: LAP-PR-099 -

Fear Factor (Ethics in Promotion) introduces students to ethical issues in promotion. This LAP explains how marketers can use ethical principles to hold themselves to a higher standard than the law and explores the benefits of ethical promotional practices. It also offers recommended practices for marketing with ethics in mind. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

LAP-PR-136, Play to the Fans (Building Fan Support) (Download) PR:136, LAP-PR-019, Promotion, Sports Marketing
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MBA Research Item #: LAP-PR-136 -

Show your students how sports/event businesses use PR and publicity to influence public perceptions. The images created by events, sports, and the athletes and entertainers who appear in them have a tremendous impact on fans. Play to the Fans (Building Fan Support) will teach your students the strategies sports/event businesses use to create and maintain a positive image, build goodwill, and manage unpredictable publicity through effective PR efforts. LAPs (Learning Activity Packages) are...

LAP-PR-175, Scoring Customers Through Sponsorships (Sports/Event Sponsorships) (Download) PR:175, LAP-PR-017, Promotion, Sports Marketing
Price: $68.00
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MBA Research Item #: LAP-PR-175 -

Events of all types depend on sponsors for support. However, sponsors benefit, too! Scoring Customers Through Sponsorships (Sports/Event Sponsorships) explains the many benefits that sponsors receive. This LAP also explains the risks sponsors face and how they carefully select and pursue beneficial sports/event sponsorships. Activities, videos, and much more teach students how sponsorships can be a win-win—providing benefits both for sponsors and the sports/event organizations they support....

LAP-PR-187, Whats the Big Idea? ("Out-of-the-Box" Sales Promotions for Sports/Events) (Download) PR:187, LAP-PR-018, Promotion, Sports Marketing
Price: $68.00
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MBA Research Item #: LAP-PR-187 -

"Out-of-the-box” sales promotions catch people's attention, create excitement for the game or event, and stand out from the crowd of competitors. Teach your students how to identify great ideas for these one-of-a-kind opportunities with LAP-PR-187—What’s the Big Idea? (“Out-of-the-Box” Sales Promotions for Sports/Events). LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

LAP-PR-382, Mission Accomplished (Developing Digital Marketing Campaigns) (Download) PR:382, Promotion, Branding, Marketing
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MBA Research Item #: LAP-PR-382 -

In Mission Accomplished (Developing a Digital Marketing Campaign), students will learn about the nature of digital marketing campaigns and why they are crucial for business success. This LAP also walks students through the steps of developing a digital marketing campaign using an extended example to illustrate key concepts. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

LAP-PR-462, Now Trending (Nature of Digital Marketing) (Download) PR:462, Promotion, Branding, Marketing
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MBA Research Item #: LAP-PR-462 -

In Now Trending (Nature of Digital Marketing), students are introduced to the colorful, challenging, and ever-changing world of digital marketing. This LAP walks students through digital marketing’s many activities, purposes, and benefits, as well as several types of digital marketing, including search engine optimization, email marketing, and pay-per-click advertising. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-PR-463, Behind the Screen (Ethics in Digital Marketing) (Download) PR:463, Promotion, Ethics, Marketing
Price: $68.00
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MBA Research Item #: LAP-PR-463 -

In Behind the Screen (Ethics in Digital Marketing), students will look at the dynamic world of digital marketing through an ethical lens. This LAP includes discussion of why ethics in digital marketing are important, the impact of digital marketing on a company’s reputation, and relevant ethical dilemmas that digital marketers must navigate. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-PR-901, Razzle Dazzle (Nature of Promotion) (Download) LAP-PR-002, PR:001
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MBA Research Item #: LAP-PR-901 -

Businesses, government agencies, special interest groups, and individuals—they all use promotion at one time or another! This LAP explains what makes promotion effective, discusses the benefits of using it, and details the three most common objectives of promotion. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

LAP-PR-902, Know Your Options (Product and Institutional Promotion) (Download) LAP-PR-004,PR:002
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MBA Research Item #: LAP-PR-902 -

Promotion is all around us every day—but what are the types of promotion? How do companies use it to sell products and create an image? What are its benefits and drawbacks? Find out with this LAP!LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about product and institutional promotion, a (So What?) discussion of why...

LAP-PR-903, Spread the Word (Nature of the Promotional Mix) (Download) LAP-PR-001, PR:003, Promotion
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MBA Research Item #: LAP-PR-903 -

Do your students equate promotion with advertising? If so, this LAP is for you. Spread the Word will open your students’ eyes to the entire promotional mix, including personal selling, publicity, sales promotion, and advertising. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of the promotional mix,...

LAP-SE-321, Make the Match (Selling Sponsorships) (Download) SE:321, LAP-SE-127, Sports Marketing, Promotion
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MBA Research Item #: LAP-SE-321 -

Sponsorships provide a wealth of benefits to both sponsors and sports/event organizations. Make the Match (Selling Sponsorships) explains the profitable nature of sponsorship agreements and teaches students the step-by-step method for selling sponsorships successfully. This LAP includes examples, activities, video links, and more—all focused on the dynamics of selling sponsorships in sports/event marketing. LAPs (Learning Activity Packages) are comprehensive instructional packages that include...

Rubric: Developing a Promotional Plan (Download)
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MBA Research Item #: RU-17-002 -

In-depth, research-based rubric for developing a promotional plan includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

Rubric: Writing Copy for Advertisements (Download)
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MBA Research Item #: RU-19-001 -

In-depth, research-based rubric for writing copy for advertisements includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...