MBA Research

The Right Path (Ethics in Channel Management) introduces students to important channel management concepts and the numerous ethical considerations within. This LAP explains the importance of ethics in channel management, ethical issues associated with channel management, and ethical practices that marketers can employ when overseeing the movement of goods into the hands of consumers. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Active listening is an essential skill used to learn, understand, and communicate. This LAP, Listen Up! (Demonstrating Active Listening Skills), will teach your students how active listening can help them build better relationships, understand others, and succeed in school. Help them discover how to eliminate the distractions that can get in the way of effective listening. This instructional module includes assessments, video links, and activities to develop active listening skills. LAPs...

Well Said! (Making Oral Presentations) explains how developing effective oral presentation skills can help students achieve more in the classroom, competitive events, and their future careers. In this LAP, students also learn the characteristics of effective presentations and detailed steps for making their oral presentations a success. This LAP includes engaging videos, tips, and activities to help your students become skilled presenters. LAPs (Learning Activity Packages) are comprehensive...

Successful companies make brand promises to their customers and fulfill them over time. Teach your students about the power of brand promise and their role in keeping it. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about identifying brand promise, a (So What?) discussion of why it's important to learn, and a...

Successful businesses make customer service a priority. Accentuate the Positive (Nature of Customer Relations) will help you teach your students about positive customer relations and how they can help their businesses achieve them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of customer...

Successful businesses reach their goals by understanding the importance of a customer service mindset. Use Set Your Mind to It (Customer Service Mindset) to teach your students how they can both cultivate and demonstrate this beneficial attitude. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about customer service...

Difficult customers come in a variety of types, ranging from argumentative to impatient to dishonest. Use Making Mad Glad (Handling Difficult Customers) to teach students the entire range of difficult customer types and provide them with effective guidelines for dealing with each appropriately. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

Customers may complain for many reasons, but skillful employees can use complaints as opportunities to benefit the business. Righting Wrongs (Handling Customer Complaints) provides a step-by-step guide for doing so. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about handling customer complaints, a (So What?)...

Customer relationship management involves much more than just software! It includes technology, strategies, processes, and most importantly, people. Use Know When to Hold 'Em (Nature of Customer Relationship Management) to teach your students how businesses combine these elements to develop and manage long-term relationships with customers. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Trust matters! Use Trust Is a Must (Ethics in Customer Relationship Management) to teach your students about the importance of ethics in customer relationship management—why customer trust is important, how businesses can build it, and why it’s crucial to protect customers’ personal information. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

What’s the difference between economic and noneconomic wants? What are goods and services? How can goods and services be classified? Get the Goods on Goods and Services (Economic Goods and Services) answers these questions and explains even more about economic goods and services. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

Government plays an important role in our private enterprise system—but how? Regulate and Protect (Government and Business) explains how government’s role in business has changed and expanded over the years, as well as how government regulates and protects businesses. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

Competition isn’t a bad thing—it turns the wheels of our private enterprise economy! Ready, Set, Compete! (Competition) explains the types of competition, the four main types of market structures, and how competition benefits businesses, customers, and society. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

From farms to factories, every business must consider how the law of diminishing returns affects its productivity. This LAP explains the stages of production, marginal revenue and marginal cost, and how companies use the law of diminishing returns to make production decisions. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

To be successful in international trade, businesses must pay attention to all aspects of culture, both organizational and global. On Top of the World (Impact of Culture on Global Trade) will help you teach your students about the cultural differences and social issues that affect business, as well as practical ways that businesses can address these differences to keep things flowing smoothly.  LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

What are the types of businesses, and how do they fulfill their duty to contribute to the well-being of society? Business Connections (Business and Society) explains how businesses are responsible to their product users, their communities, their employees, and themselves. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

Just as the human body needs to accomplish certain activities to live and maintain health, companies need to engage in primary business activities to survive—and thrive. In this LAP, students will discover the core business activities of financial analysis, human resources management, information management, marketing, operations, and strategic management. Students will also learn about the interdependence of these activities and how they shift and adapt during changing circumstances. LAPs...

Individuals aren’t the only ones who are responsible for paying taxes—businesses pay them, too! Teach your students why businesses pay taxes, what types of taxes they pay, and where their tax dollars go. Pay Your Share (Business Taxes) also covers different tax structures, business deductions, and the role of the IRS. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

The effects of unemployment are felt by individuals, families, communities, and the nation as a whole. Use Help Wanted (Impact of Unemployment Rates) to teach your students about the types, causes, and costs of unemployment. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the impact of unemployment rates, a (So...

Inflation doesn’t just affect businesses—it affects consumers, too. In Up, Up, and Away (Inflation), students will discover the impact of inflation both on the economy and in their own lives. They will explore the pros and cons of inflation levels and learn how governments attempt to control inflation rates. In the activities, students will delve into inflation rates over time, learning how inflation has impacted the prices of common products and services throughout the years. LAPs (Learning...

Nearly every day, huge amounts of currency are traded all over the world. The foreign exchange market depends on exchange rates to operate. In this LAP, students will learn more about these rates—what they are, what they mean, who uses them, and how they’re determined. In the corresponding activities, students will explore factors affecting current exchange rates. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

Well-planned organizational design is crucial to the success of any business. In Designed to Work (Organizational Design of Businesses), students will learn the importance of structure within an organization and discover the many types of organizational design used by successful companies today. In the Gray Zone, students will evaluate a situation in which a manager potentially abuses their authority within an organization’s hierarchy. LAPs (Learning Activity Packages) are comprehensive...

The world is getting “smaller” all the time. Teach your students how globalization affects businesses and ways that businesses can venture into foreign markets. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the global business environment, a (So What?) discussion of why it's important to learn, ideas (Make it...

Do your students understand that businesses are impacted by factors beyond the businesses’ control? Teach your students about external factors in the business environment and what smart businesses do to respond to environmental changes appropriately. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about factors...