MBA Research

Ethics and risk management are two increasingly important topics in business. They need each other to be successful. But what exactly is the relationship between them, and how do they interact with each other? This LAP discusses the relationship between ethics and risk management, as well as ethical issues risk managers face and ways to promote ethics in risk management. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriente...

Managers of all types of businesses must spend a portion of their time organizing. But what exactly do managers do when they are organizing? To teach your students about managerial considerations in organizing, check out Put It All Together (Managerial Organizing). This LAP discusses the importance of organizing as a management function, as well as the process managers use to organize their businesses. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

Directing is considered the heart of management. When managers are directing, they are guiding workers to achieve goals. This LAP explains what directing is, the importance of directing, and the activities included in this management function. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about mangerial directing,...

Managerial control is essential for organizational success. In this LAP, students will discover what managerial control is and how managers utilize control in real life. They will learn the various types of controls that can be put in place as well as the characteristics of effective controls. In the Gray Zone, students will examine a situation in which managerial control is taken too far. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements...

Quality Is the Best Policy (Ethics in Quality Management) introduces students to the importance of ethics in quality management. This LAP discusses what ethical quality management looks like, what businesses can do to implement (and benefit from) ethical quality management, and different ethical dilemmas businesses must navigate when trying to maintain quality in their products and organizational processes. LAPs (Learning Activity Packages) are comprehensive instructional packages that include...

Pricing With Purpose (Ethics in Pricing) introduces students to the importance of ethics in pricing. This LAP explores factors that impact prices and highlights the benefits of ethical pricing practices. Students will learn to identify strategies that businesses use to implement ethical pricing practices. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

In Behind the Screen (Ethics in Digital Marketing), students will look at the dynamic world of digital marketing through an ethical lens. This LAP includes discussion of why ethics in digital marketing are important, the impact of digital marketing on a company’s reputation, and relevant ethical dilemmas that digital marketers must navigate. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

The Right Path (Ethics in Channel Management) introduces students to important channel management concepts and the numerous ethical considerations within. This LAP explains the importance of ethics in channel management, ethical issues associated with channel management, and ethical practices that marketers can employ when overseeing the movement of goods into the hands of consumers. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

In Now Trending (Nature of Digital Marketing), students are introduced to the colorful, challenging, and ever-changing world of digital marketing. This LAP walks students through digital marketing’s many activities, purposes, and benefits, as well as several types of digital marketing, including search engine optimization, email marketing, and pay-per-click advertising. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

Top of the (Supply) Chain (Nature of Supply Chain Management) introduces students to the essential functions and activities powering supply chain management (SCM). Students will explore emerging trends within SCM, including changes in technology, the evolving workforce, and growing consumer demand. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

Deliver the Goods (Concept of Supply Chain) introduces students to one of the most essential components of the business world: the supply chain. Students will learn about the different activities and roles within the supply chain, such as suppliers, manufacturers, and supply chain managers. Furthermore, this LAP describes various types of supply chain models and how different designs meet the needs of different businesses. LAPs (Learning Activity Packages) are comprehensive instructional...

Chain Reaction (Impact of Supply Chains on Business Performance) introduces students to the impact that effective supply chains can have on business performance. This LAP discusses the basics of supply chains, details the characteristics of an effective supply chain, and outlines how effective supply chains benefit businesses and their customers. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Information management is one of the most important core business activities today. As a result, a strong comprehension of ethics is crucial in the business world. FYI (Ethics in Information Management) introduces students to the importance of ethics in information management. Students will also learn about the numerous ethical challenges within information management, including the growing need for an ethical understanding of artificial intelligence, data collection, and more. LAPs (Learning...

Fear Factor (Ethics in Promotion) introduces students to ethical issues in promotion. This LAP explains how marketers can use ethical principles to hold themselves to a higher standard than the law and explores the benefits of ethical promotional practices. It also offers recommended practices for marketing with ethics in mind. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

The Supply Chain Standard (Ethics in Supply Chain Management) introduces students to the ethical considerations within supply chain management. Students will learn the importance of ethics in supply chain management, ethical issues today’s supply chain professionals face, and ethical practices they can adopt to resolve them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

Quid Pro No (Ethics in Purchasing) introduces students to ethical practices in purchasing. This LAP discusses the impact of unethical purchasing methods on businesses and the importance of developing socially responsible supplier relationships, as well as warning signs of potentially unethical practices. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

Climbing the Digital Ladder (Career Opportunities in Digital Marketing) introduces students to several of the most popular career options in digital marketing. This LAP discusses the types of businesses that need digital marketing professionals, why digital marketing is an exciting career option, and the skills and traits needed to work in the digital marketing field. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

In Mission Accomplished (Developing a Digital Marketing Campaign), students will learn about the nature of digital marketing campaigns and why they are crucial for business success. This LAP also walks students through the steps of developing a digital marketing campaign using an extended example to illustrate key concepts. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...