Price: COMING SOON

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    Teaching Digital Marketing? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which includes 3 complete LAPs and PowerPoints hand-picked for use in the MBA Research Digital Marketing course. Course Guide included!

    Each complete LAP module includes a student handout (with CopyIT! permission) as well as an instructor section featuring a comprehensive discussion guide, complete practice- (short-answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more. Bring your discussions to life with the included PowerPoints featuring a broad range of graphics to help keep students interested.

    Titles included in this package (see individual catalog numbers for more information):

    • LAP-PR-462, Now Trending (Nature of Digital Marketing), ©23
    • *LAP-PR-463, Behind the Screen (Ethics in Digital Marketing), ©23
    • LAP-PD-421, Climbing the Digital Ladder (Career Opportunities in Digital Marketing), ©24

    *Free! We are indebted to the Daniels Fund for its support to bring these materials to you free of charge. This special pricing requires completion of a brief survey that will help us measure impact of these free materials.

    For online access to all current LAPs, plus additional material as it becomes available, see the MBA Learning Center. 300+ modules, including PowerPoints.