Teaching Digital Marketing? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which includes 6 complete LAPs and PowerPoints hand-picked for use in the MBA Research Digital Marketing course. Course Guide included!
Each complete LAP module includes a student handout (with CopyIT! permission) as well as an instructor section featuring a comprehensive discussion guide, complete practice- (short-answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more. Bring your discussions to life with the included PowerPoints featuring a broad range of graphics to help keep students interested.
Titles included in this package (see individual catalog numbers for more information):
- LAP-PD-421, Climbing the Digital Ladder (Career Opportunities in Digital Marketing), ©24 (SP)
- LAP-PR-299, Searching for Success (Use of SEO in Digital Marketing), ©25 (SP)
- LAP-PR-365, Like and Subscribe (Using Social Media for Digital Marketing), ©26 (SP)
- LAP-PR-382, Mission Accomplished (Developing Digital Marketing Campaigns), ©24 (MN)
- LAP-PR-462, Now Trending (Nature of Digital Marketing), ©23 (SP)
- LAP-PR-463, Behind the Screen (Ethics in Digital Marketing), ©23
(SP)
For online access to all current LAPs, plus additional material as it becomes available, see the MBA Learning Center. 300+ modules, including PowerPoints.