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Ethics and risk management are two increasingly important topics in business. They need each other to be successful. But what exactly is the relationship between them, and how do they interact with each other? This LAP discusses the relationship between ethics and risk management, as well as ethical issues risk managers face and ways to promote ethics in risk management. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriente...

Prospecting for customers is a vital component of successful selling. In Digging for Sales (Prospecting for Customers), students will learn why prospecting is so important and how they can demonstrate this necessary skill. In the activities, students will practice prospecting by identifying potential customers for a product they are selling.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Your students might not think selling has much to do with their lives. But good sales skills can help them at home, at school, and on the job, even if they don't work in sales! Help your students learn the traits of successful salespeople with Sell Away (The Nature and Scope of Selling). LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

The selling process is a complex procedure that varies across industries, products, and customers. In this LAP, students will gain valuable insight into the selling process that will help them in their current or future roles as salespeople. They’ll learn what steps are involved, how those steps are implemented differently across different situations, and why the sales process matters to salespeople, companies, and customers. LAPs (Learning Activity Packages) are comprehensive instructional...

It's not over until it's over! Follow-up is an important part of selling. Use Follow Up! (Follow-Up Strategies) to explore topics like why following up is important, what following up looks like, and how successful salespeople determine which follow-up strategies to use. By delving into the who, what, when, where, why, and how of follow-up, your students can add this beneficial skill to their selling arsenals in no time! LAPs (Learning Activity Packages) are comprehensive instructional...

To be successful, salespeople must be well prepared. They must know as much as possible about the products they sell—but salespeople have some important questions to answer first. Why is knowing product information so important? What types of information are customers looking for? Where can salespeople find this information? Use Get Informed (Acquiring Product Information for Use in Selling) to learn the answers to these questions and more! LAPs (Learning Activity Packages) are comprehensive...

Quality customer service is a lot more than just a department. In Go Beyond the Sale (Customer Service in Selling), students will learn what salespeople can do to go above and beyond while serving customers—increasing their sales and benefiting their business along the way! In the Gray Zone, students will examine the ethicality of a common sales practice—making false promises to a customer to close a sale. LAPs (Learning Activity Packages) are comprehensive instructional packages that include...

Your students don't want to break the law when it comes to selling—but how do they know what's right and what's wrong? Help them learn about legal and ethical considerations in selling with Keep It Real—In Sales! LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about legal and ethical considerations in selling, a (So...

Customers have lots of choices in today's competitive market, so how can your students make their products stand out? With Find Features, Boost Benefits (Feature-Benefit Selling), your students can learn to use feature-benefit selling to translate their product features into benefits. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

Part of being a salesperson involves recommending specific products to customers based on their needs and wants. Sounds easy – but it can be more complicated than it seems! In Get Specific (Recommending Specific Products), students will learn how to recommend products in various tricky situations, such as when a product is out of stock or doesn’t suit a customer’s unique needs. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Sponsorships provide a wealth of benefits to both sponsors and sports/event organizations. Make the Match (Selling Sponsorships) explains the profitable nature of sponsorship agreements and teaches students the step-by-step method for selling sponsorships successfully. This LAP includes examples, activities, video links, and more—all focused on the dynamics of selling sponsorships in sports/event marketing. LAPs (Learning Activity Packages) are comprehensive instructional packages that include...

When it comes to convincing customers of their need for products, “seeing is believing.” In this LAP, students will gain hands-on experience planning and executing a product demonstration. They will learn how to select the right product to demonstrate, how to choose the appropriate product features to highlight, and how to handle interruptions during the demonstration. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

Make sure you know your customers! Successful salespeople know that to sell, they need to identify customer personality types and use appropriate sales techniques. Use Typecasting (Addressing the Needs of Individual Personalities) to teach your students how to develop this important selling skill by exploring how to identify and handle different customer personality types. Together, master the power of personality! LAPs (Learning Activity Packages) are comprehensive instructional packages that...

A successful salesperson assists customers with all the "mini” decisions that add up to the final purchase decision. Decisions, Decisions, Decisions (Helping Customers Make Buying Decisions) teaches your students how they can help their customers make them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

Finding customers can be hard, but keeping them is even harder! Use this LAP to show your students why businesses and salespeople need to do more than just attract customers—they must turn them into a loyal clientele. Keep Them Loyal (Key Factors in Building Clientele) will show your students the many ways that building a clientele can benefit businesses and salespeople. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriente...

One of a salesperson’s most important responsibilities is addressing customer objections. In this LAP, students will learn common types of customer objections, how to distinguish between a real objection and an excuse, and how to convert customer objections into valid selling points. In The Gray Zone, students will examine a situation in which a salesperson stretches the truth to convert a customer objection into a selling point. LAPs (Learning Activity Packages) are comprehensive...

It’s one thing to make a sale—but satisfying a customer’s needs and earning their trust can turn a normal sale into a win for everyone involved. In Up the Ante (Suggestion Selling), students will discover the skill of suggestion selling and how it benefits customers, businesses, and salespeople. They will learn how to successfully suggest products based on customer needs and wants, as well as how to suggest products respectfully. LAPs (Learning Activity Packages) are comprehensive...

Do you remember the last thing you bought? More specifically, do you remember why you bought it? This LAP explores the concept of buying motives⁠—what they are and how they affect everyday life. Students will also learn effective techniques for identifying a prospect’s buying motives that will help them succeed both as a salesperson and a business owner. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

Just as your students would never write a text message without hitting send, a salesperson should never interact with a customer without attempting to close the sale. In Wrap It Up (Closing Sales), students will discover the importance and benefits of closing sales effectively—and they will learn how to prepare for any sales situation by mastering several closing techniques. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

A company’s selling policies are essential components of its sales practice. In Sell Right (Selling Policies), students will discover the importance of selling guidelines as well as the various kinds of policies that businesses use to help salespeople succeed. Students will also learn about federal regulations that shape company selling policies such as the Federal Trade Commission Act and the Sherman Act. LAPs (Learning Activity Packages) are comprehensive instructional packages that include...

Use Manage This! (Concept of Management) to walk students through the basics of management—what managers do, what skills they need, and what types of resources they manage—as well as what levels of management most companies have. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the concept of management, a (So...

In Great Power, Great Responsibility (Nature of Managerial Ethics), students will learn about the relationship between management and ethics and why a managerial code of ethics is so important. This LAP also discusses the unique power and responsibility of managers as role models, as well as ethical issues confronting management and key components all companies should consider when developing a code of ethics. LAPs (Learning Activity Packages) are comprehensive instructional packages that...

Managerial control is essential for organizational success. In Measure Up! (Managerial Control), students will discover what managerial control is and how managers utilize it in real life. They will learn the various types of controls that can be put in place as well as the characteristics of effective controls. In the Gray Zone, students will examine a situation in which managerial control is taken too far. LAPs (Learning Activity Packages) are comprehensive instructional packages that...

Teach your students what a business plan is, what goes into its different components, and how it benefits startup and existing businesses. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about nature of business plans, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate...

Teach your students how to create a business plan that gets results, regardless of the business’s product, size, or stage of development. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about creating a business plan, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case addressing...

Managers of all types of businesses must spend a portion of their time organizing. But what exactly do managers do when they are organizing? To teach your students about managerial considerations in organizing, check out Put It All Together (Managerial Organizing). This LAP discusses the importance of organizing as a management function, as well as the process managers use to organize their businesses. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

Staffing is one of the five functions of management that are essential for organizational success. Dream Team Maker (Staffing) explores the staffing process and takes a deeper look at how managers develop human resources management strategies. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about staffing, a (So...

Directing is considered the heart of management. When managers are directing, they are guiding workers to achieve goals. This LAP explains what directing is, the importance of directing, and the activities included in this management function. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about mangerial directing,...

All business is risky, but smart businesses manage their risk. Help your students understand how businesses use risk management to avoid loss, create strategy, and increase profits with Prepare for the Worst; Expect the Best (Nature of Risk Management). This LAP explains how risk management is used to identify, monitor, and evaluate past and future risks, and it explores some cutting-edge technologies businesses use to manage risk today. LAPs (Learning Activity Packages) are comprehensive...

Your Digital Resource for Ethical Leadership Welcome to the Ethics Portal, a comprehensive online learning platform built on the flexible Canvas system. It serves as your all-in-one resource for ethical education and career exploration, specifically designed for students at the middle school, high school, and community college/postsecondary levels. The portal houses the Ethical Leadership Courses for all three student groups, along with a Middle School Career Exploration Course, all available...

Ethics Portal subscriptions include one user license for up to 5 accounts at one school*. Add to your subscription: Give your individual students online access for the entire school year. Tools for Students Online collaboration and communicationMultimedia capabilities to best suit individual learning stylesLearning Mastery for students to track their own progress Pricing Member Non-Member $6.25 per student $9.00 per student *Additional teacher accounts: $49 (Member: $34). To order...

The Middle School Career Exploration Exam assesses students’ knowledge of the concepts and skills essential to career exploration, including determining interests and hobbies, assessing strengths and weaknesses, job search strategies, communication skills, goal setting, time management, and money management. Designed for students in Grades 6–8, the test contains 30 multiple-choice items. Students who score 70% or higher on the exam earn a digital badge. Use the Middle School Career Exploration...

The middle school career exploration instructional modules encourage students to think about their skills and interests, introduce them to different causes and challenges, expose them to different career fields and industries, and help them develop professional skills and materials needed for obtaining and maintaining a job. Each instructional module is comprised of a PowerPoint Presentation, Presentation Script, and Student Guide. Components of each module include a narrative, discussion...

The ethical leadership instructional modules introduce students to key ethical principles, including respect, responsibility, integrity, transparency, fairness, trust, following rules and laws, and viability. Each module includes an engaging student narrative, key vocab terms, online resources, a bell ringer activity, discussion questions, a formative assessment, a journal prompt, classroom activities, and a knowledge showcase opportunity. You can use all the components or pick and choose to...

In-depth, research-based rubric for conducting an environmental scan includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

In-depth, research-based rubric for demonstrating ethical work habits includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

In-depth, research-based rubric for demonstrating negotiation skills includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

In-depth, research-based rubric for designing a website includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!)

In-depth, research-based rubric for developing a marketing plan includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

In-depth, research-based rubric for developing a project plan includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

In-depth, research-based rubric for developing a promotional plan includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

In-depth, research-based rubric for handling difficult customers includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

In-depth, research-based rubric for making oral presentations includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

In-depth, research-based rubric for networking with others includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

In-depth, research-based rubric for obtaining marketing information from online sources includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

In-depth, research-based rubric for participating as a team member includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

In-depth, research-based rubric for meeting planning includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!)

In-depth, research-based rubric for professional selling includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!)