LAP-PM-139, Sign Here: Licensing for Profit (Licensing in Sport/Event Marketing) (Download) PM:139, LAP-PM-012, Product Management, Product Planning, Branding

LAP-PM-139, Sign Here: Licensing for Profit (Licensing in Sport/Event Marketing) (Download) (LAP-PM-139)

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Licensed sport products are around us every day. Sign Here: Licensing for Profit (Licensing in Sports/Event Marketing) teaches your students how the licensing system works, why trademarks are important, and how licensing differs from branding,...
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