LAP-PM-006, Its a Brand, Brand, Brand World! (Nature of Product Branding) (Download) Product Management, Product Planning, Marketing

LAP-PM-006, It's a Brand, Brand, Brand World! (Nature of Product Branding) (Download) (LAP-PM-006)

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Product brands don’t simply appear—there’s a lot of time, money, and creativity behind each brand on the market! This LAP explains brand strategies and the components of a good brand name. It also details the important stages of the branding...
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