Show your students how the growth of sports and sport
marketing impacts the world. The Wide, Wide World of Sport Marketing (Nature
of Sport Marketing) explains how the popularity of sports has created a
diverse industry that impacts everyone from corporate sponsors to soccer moms.
Anyone leading an active lifestyle or watching a sporting event enjoys the
recreational and entertainment benefits that sports provide. This LAP includes
activities, videos, and more showing how sport marketing creates job
opportunities and economic growth. Your students will discover that sports are
much more than just athletic competitions and games!
LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of sport marketing, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 14 slides.
"This LAP includes relevant, current information and examples. The activities are very good for introduction of concepts and are worthwhile."
- Steve Varricchip, Licking Heights High School, OH