When channels of distribution flow smoothly, both customers and businesses reap benefits. This LAP covers what it takes for channels to run efficiently, the activities that occur in channels of distribution, how channel members add value, and the tasks required to manage channels effectively.
LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about channel management, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.
Bring your discussions to life with our PowerPoint presentation software that includes a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 22 slides.