Consumers purchase products and services for a variety of
reasons – from cultural influences, to personal preferences, to past
experiences. Marketers know that their companies’ success depends on
understanding the diverse influences affecting buying behavior and using those
influences to their advantage. In this LAP, students will discover how final
consumers and companies make buying decisions, as well as the practical
implications that buying behavior has for marketers.
LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about buying behavior, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 23 slides.
"Individual activities provide good review and application of learning."
-Lynn Pitchford, Tabb High School, VA