Streamline your high school CTE marketing curriculum with hand-picked, standards-based LAP modules built specifically for the MBA Research Marketing Principles course. Whether you teach on a semester schedule or run a full-year program, these instructional packages provide everything you need to deliver engaging, career-focused lessons right out of the box. Course Guide included with purchase!
Choose the course length option that best fits your classroom needs from the menu above:
- 1-Semester Package: Includes 31 complete LAPs + PowerPoints + Course Guide, tailored for single-term classes.
- 2-Semester Package: Includes 50 complete LAPs + PowerPoints + Course Guide, built for full-year classes.
Complete Turnkey Lesson Materials:
Every LAP module equips you with a reproducible student reading handout (with CopyIT! permission), an in-depth instructor discussion guide, student activities, and multiple-choice posttests with descriptive answer keys. Visual PowerPoint presentations accompany each lesson to keep discussions lively and interactive.
Covered Instructional Areas:
Depending on the option selected, your package includes LAPs across these instructional areas:
- Channel Management
- Customer Relations
- Economics
- Marketing-Information Management
- Marketing
- Market Planning
- Professional Development
- Pricing
- Product/Service Management
- Promotion
- Selling
Modules Included in This Package:
View the tabs above for a full list of titles included in the 1-Semester and 2-Semester options.
Complete Your Curriculum with the MBA Research Learning Center: Get full online access to this complete course guide, all integrated LAP modules, and interactive digital student tools through an annual subscription. Learn more about the Learning Center. (Note: Educators in Enhanced Member States receive free access to the MBA Learning Center!)
- LAP-CM-001, Chart Your Channels (Channel Management), revised, ©26 (CS)
- LAP-CM-003, Channel It (Channels of Distribution), revised, ©26 (CS)
- LAP-IM-001, Get the Facts Straight (Marketing-Information Management), ©22 (formerly LAP-IM-002) (SP)
- LAP-IM-010, Seek and Find (Marketing Research), revised, ©23 (SP)
- LAP-IM-012, Data Do It (Need for Marketing Data), revised, ©22 (CS)
- LAP-IM-184, Data Diving (Identifying Marketing Data), revised, ©23 (SP)
- LAP-IM-281, What’s the Source? (Obtaining Marketing-Research Data), revised, ©24 (SP)
- LAP-IM-284, Better by Design (Marketing Research Designs), revised, ©23 (SP)
- LAP-MK-002, Work the Big Seven (Marketing Functions), ©23 (formerly LAP-MK-001) (CS)
- LAP-MK-901, Have It Your Way! (Nature of Marketing), ©22 (formerly LAP-MK-004) (CS)
- LAP-MP-001, Pick the Mix (Nature of Marketing Strategies), ©22 (formerly LAP-MP-002) (CS)
- LAP-MP-003, Have We Met? (Market Identification), revised, ©23 (CS)
- LAP-PD-024, Career Opportunities in Marketing, ©24 (Exclusive to the MBA Learning Center) (CS)
- LAP-PD-137, Call to Action (Ethical Standards in Marketing), ©25 (SP)
- LAP-PI-001, The Price Is Right (Nature of Pricing), revised, ©25 (SP)
- LAP-PI-902, Make Cents (Factors Affecting Selling Price), ©22 (formerly LAP-PI-003) (SP)
- LAP-PM-001, Serving Up Products (Nature of Product/Service Management), ©25 (formerly LAP-PM-017) (SP)
- LAP-PM-003, Mix and Match (The Nature of the Product Mix), revised, ©25 (SP)
- LAP-PM-019, Raise the Bar (Grades and Standards), ©23 (formerly LAP-PM-008) (CS)
- LAP-PM-024, Get a Life (Cycle) (Product Life Cycles), revised, ©24 (SP)
- LAP-PM-917, Protect and Serve (Consumer Protection), ©24 (formerly LAP-PM-007) (SP)
- LAP-PM-920, Promises, Promises (Warranties and Guarantees), ©23 (formerly LAP-PM-004) (CS)
- LAP-PR-007, Ad-quipping Your Business (Types of Advertising Media), ©22 (formerly LAP-PR-003) (SP)
- LAP-PR-901, Razzle Dazzle (Nature of Promotion), ©22 (formerly LAP-PR-002) (CS)
- LAP-PR-902, Know Your Options (Product and Institutional Promotion), ©22 (formerly LAP-PR-004) (CS)
- LAP-PR-903, Spread the Word (Nature of the Promotional Mix), ©23 (formerly LAP-PR-001) (SP)
- LAP-SE-017, Sell Away (The Nature and Scope of Selling), revised, ©25 (CS)
- LAP-SE-048, Set Your Sales (The Selling Process), revised, ©23 (CS)
- LAP-SE-062, Get Informed (Acquiring Product Information for Use in Selling), revised, ©25 (CS)
- LAP-SE-076, Go Beyond the Sale (Customer Service in Selling), revised, ©25 (CS)
- LAP-SE-109, Find Features, Boost Benefits (Feature-Benefit Selling), revised, ©25 (SP)
- LAP-SE-932, Sell Right (Selling Policies), revised, ©24 (CS)
- LAP-CM-001, Chart Your Channels (Channel Management), revised, ©26 (CS)
- LAP-CM-003, Channel It (Channels of Distribution), revised, ©26 (CS)
- LAP-CR-001, Share the Promise (Identifying Brand Promise), ©22 (formerly LAP-CR-006) (CS)
- LAP-CR-003, Accentuate the Positive (Nature of Customer Relations), revised, ©25 (CS)
- LAP-CR-004, Set Your Mind to It (Customer Service Mindset), revised, ©25 (CS)
- LAP-CR-009, Making Mad Glad (Handling Difficult Customers), revised, ©25 (CS)
- LAP-CR-010, Righting Wrongs (Handling Customer Complaints), revised, ©26 (CS)
- LAP-EC-023, Know Your Limits (Law of Diminishing Returns), ©23 (formerly LAP-EC-031) (SP)
- LAP-EC-045, On Top of the World (Impact of Culture on Global Trade), revised, ©23 (SP)
- LAP-EC-072, Pay Your Share (Business Taxes), revised, ©24 (SP)
- LAP-EC-103, Designed to Work (Organizational Design of Businesses), revised, ©23 (SP)
- LAP-EC-104, Stretch Your Boundaries (The Global Business Environment), revised, ©23 (SP)
- LAP-EC-105, What’s Shakin’? (Factors Affecting the Business Environment), revised, ©23 (SP)
- LAP-EC-106, On the Up and Up (Business Ethics), revised, ©26 (SP)
- LAP-EC-107, Keep the Change (Adapting to Markets), revised, ©23 (SP)
- LAP-EC-914, Divide and Conquer (Specialization and Division of Labor), ©22 (formerly LAP-EC-007) (SP)
- LAP-EC-915, Get United (Organized Labor), ©23 (formerly LAP-EC-005) (SP)
- LAP-EC-916, Beyond US (Global Trade), ©23 (formerly LAP-EC-004) (SP)
- LAP-IM-001, Get the Facts Straight (Marketing-Information Management), ©22 (formerly LAP-IM-002) (SP)
- LAP-IM-010, Seek and Find (Marketing Research), revised, ©23 (SP)
- LAP-IM-012, Data Do It (Need for Marketing Data), revised, ©22 (CS)
- LAP-IM-184, Data Diving (Identifying Marketing Data), revised, ©23 (SP)
- LAP-IM-281, What’s the Source? (Obtaining Marketing-Research Data), revised, ©24 (SP)
- LAP-IM-284, Better by Design (Marketing Research Designs), revised, ©23 (SP)
- LAP-MK-002, Work the Big Seven (Marketing Functions), ©23 (formerly LAP-MK-001) (CS)
- LAP-MK-014, Cause and Effect (Buying Behavior), revised, ©24 (SP)
- LAP-MK-015, Act Now! (Employee Actions and Company Goals), revised, ©24 (SP)
- LAP-MK-019, Just Do It…Right (Company Actions and Results), revised, ©24 (SP)
- LAP-MK-901, Have It Your Way! (Nature of Marketing), ©22 (formerly LAP-MK-004) (CS)
- LAP-MP-001, Pick the Mix (Nature of Marketing Strategies), ©22 (formerly LAP-MP-002) (CS)
- LAP-MP-003, Have We Met? (Market Identification), revised, ©23 (CS)
- LAP-PD-024, Career Opportunities in Marketing, ©24 (Exclusive to the MBA Learning Center) (CS)
- LAP-PD-137, Call to Action (Ethical Standards in Marketing), ©25 (SP)
- LAP-PI-001, The Price Is Right (Nature of Pricing), revised, ©25 (SP)
- LAP-PI-902, Make Cents (Factors Affecting Selling Price), ©22 (formerly LAP-PI-003) (SP)
- LAP-PM-001, Serving Up Products (Nature of Product/Service Management), ©25 (formerly LAP-PM-017) (SP)
- LAP-PM-003, Mix and Match (The Nature of the Product Mix), revised, ©25 (SP)
- LAP-PM-019, Raise the Bar (Grades and Standards), ©23 (formerly LAP-PM-008) (CS)
- LAP-PM-024, Get a Life (Cycle) (Product Life Cycles), revised, ©24 (SP)
- LAP-PM-917, Protect and Serve (Consumer Protection), ©24 (formerly LAP-PM-007) (SP)
- LAP-PM-920, Promises, Promises (Warranties and Guarantees), ©23 (formerly LAP-PM-004) (CS)
- LAP-PR-007, Ad-quipping Your Business (Types of Advertising Media), ©22 (formerly LAP-PR-003) (SP)
- LAP-PR-901, Razzle Dazzle (Nature of Promotion), ©22 (formerly LAP-PR-002) (CS)
- LAP-PR-902, Know Your Options (Product and Institutional Promotion), ©22 (formerly LAP-PR-004) (CS)
- LAP-PR-903, Spread the Word (Nature of the Promotional Mix), ©23 (formerly LAP-PR-001) (SP)
- LAP-SE-017, Sell Away (The Nature and Scope of Selling), revised, ©25 (CS)
- LAP-SE-048, Set Your Sales (The Selling Process), revised, ©23 (CS)
- LAP-SE-062, Get Informed (Acquiring Product Information for Use in Selling), revised, ©25 (CS)
- LAP-SE-076, Go Beyond the Sale (Customer Service in Selling), revised, ©25 (CS)
- LAP-SE-109, Find Features, Boost Benefits (Feature-Benefit Selling), revised, ©25 (SP)
- LAP-SE-932, Sell Right (Selling Policies), revised, ©24 (CS)