Price: $2,162.00


    Teaching Marketing Principles? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which includes 53 complete LAPs and PowerPoints hand-picked for use in the MBA Research Marketing Principles course. Course Guide included! 

    Each complete LAP module includes a student handout (with CopyIT! permission) as well as an instructor section featuring a comprehensive discussion guide, complete practice- (short-answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more. Bring your discussions to life with the included PowerPoints featuring a broad range of graphics to help keep students interested.

    Titles included in this package (see individual catalog numbers for more information):

    • LAP-CM-001, Chart Your Channels (Channel Management), ©21 (formerly LAP-CM-002)
    • LAP-CM-003, Channel It (Channels of Distribution), revised, ©21
    • LAP-CR-001, Share the Promise (Identifying Brand Promise), ©22 (formerly LAP-CR-006)
    • LAP-CR-004, Set Your Mind to It (Customer Service Mindset), revised, ©20
    • LAP-CR-009, Making Mad Glad (Handling Difficult Customers), revised, ©20
    • LAP-CR-010, Righting Wrongs (Handling Customer Complaints), revised, ©21
    • LAP-EC-023, Know Your Limits (Law of Diminishing Returns), ©23 (formerly LAP-EC-031)
    • LAP-EC-045, On Top of the World (Impact of Culture on Global Trade),  revised, ©23
    • LAP-EC-072, Pay Your Share (Business Taxes), revised, ©24
    • LAP-EC-103, Designed to Work (Organizational Design of Businesses), revised, ©23
    • LAP-EC-104, Stretch Your Boundaries (The Global Business Environment), revised, ©23
    • LAP-EC-105, What’s Shakin’? (Factors Affecting the Business Environment), revised, ©23
    • *LAP-EC-106, On the Up and Up (Business Ethics), revised, ©21
    • LAP-EC-107, Keep the Change (Adapting to Markets), revised, ©23
    • LAP-EC-914, Divide and Conquer (Specialization and Division of Labor), revised, ©22 (formerly LAP-EC-007)
    • LAP-EC-915, Get United (Organized Labor), ©23 (formerly LAP-EC-005)
    • LAP-EC-916, Beyond US (Global Trade), ©23 (formerly LAP-EC-004)
    • LAP-IM-001, Get the Facts Straight (Marketing-Information Management), ©22 (formerly LAP-IM-002)
    • LAP-IM-010, Seek and Find (Marketing Research), revised, ©23
    • LAP-IM-012, Data Do It (Need for Marketing Data), revised, ©22
    • LAP-IM-184, Data Diving (Identifying Marketing Data), revised, ©23
    • LAP-MK-002, Work the Big Seven (Marketing Functions), ©23 (formerly LAP-MK-001)
    • LAP-MK-014, Cause and Effect (Buying Behavior), revised, ©24
    • LAP-MK-015, Act Now! (Employee Actions and Company Goals), revised, ©24
    • LAP-MK-019, Just Do It…Right (Company Actions and Results), ©19 (formerly LAP-MK-003)
    • LAP-MK-901, Have It Your Way (Nature of Marketing), ©22 (formerly LAP-MK-004)
    • LAP-MP-001, Pick the Mix (Nature of Marketing Strategies), ©22 (formerly LAP-MP-002)
    • LAP-MP-003, Have We Met? (Market Identification), revised, ©23
    • LAP-MP-007, A Winning Plan (Nature of Marketing Plans), ©16 (formerly LAP-MP-001)
    • *LAP-PD-017, Weigh Your Options (Decision-Making), revised, ©23
    • LAP-PD-024, Career Opportunities in Marketing, revised, ©24 (Exclusive to the MBA Learning Center)
    • *LAP-PD-077, No Problem (Demonstrating Problem-Solving Skills), revised, ©21
    • *LAP-PD-126, Ideas in Action (Innovation Skills), revised, ©22
    • *LAP-PD-918, Go for the Goal (Goal Setting), ©21 (formerly LAP-PD-016)
    • LAP-PI-001, The Price Is Right (Nature of Pricing), ©20 (formerly LAP-PI-002)
    • *LAP-PI-015, Pricing With Purpose (Ethics in Pricing), ©23
    • LAP-PI-902, Make Cents (Factors Affecting Selling Price), ©22 (formerly LAP-PI-003)
    • LAP-PM-007, Protect and Serve (Consumer Protection), revised, ©19
    • LAP-PM-017, Serving Up Products (Nature of Product/Service Management), revised, ©20
    • LAP-PM-019, Raise the Bar (Grades and Standards), ©23 (formerly LAP-PM-008)
    • LAP-PM-024, Get a Life (Cycle) (Product Life Cycles), ©19 (formerly LAP-PM-018)
    • LAP-PM-127, Unleash Your Mind (Techniques for Generating Product Ideas), revised, ©23
    • LAP-PM-920, Promises, Promises (Warranties and Guarantees), ©23 (formerly LAP-PM-004)
    • LAP-PR-007, Ad-quipping Your Business (Types of Advertising Media), ©22 (formerly LAP-PR-003)
    • LAP-PR-901, Razzle Dazzle (Nature of Promotion), ©22 (formerly LAP-PR-002)
    • LAP-PR-902, Know Your Options (Product and Institutional Promotion), ©22 (formerly LAP-PR-004)
    • LAP-PR-903, Spread the Word (Nature of the Promotional Mix), ©23 (formerly LAP-PR-001)
    • LAP-SE-017, Sell Away (The Nature and Scope of Selling), ©20 (formerly LAP-SE-117)
    • LAP-SE-048, Set Your Sales (The Selling Process), revised, ©23
    • LAP-SE-062, Get Informed (Acquiring Product Information for Use in Selling), ©20 (formerly LAP-SE-131)
    • LAP-SE-076, Go Beyond the Sale (Customer Service in Selling), ©20 (formerly LAP-SE-130)
    • LAP-SE-109, Find Features, Boost Benefits (Feature-Benefit Selling), ©20 (formerly LAP-SE-113)
    • LAP-SE-932, Sell Right (Selling Policies), ©19 (formerly LAP-SE-121)

    *Free! We are indebted to the Daniels Fund for its support to bring these materials to you free of charge. This special pricing requires completion of a brief survey that will help us measure impact of these free materials.

    For online access to all current LAPs, plus additional material as it becomes available, see the MBA Learning Center. 300+ modules, including PowerPoints.